📌 Core Information
🔹 Job Title: Brand Marketing Specialist
🔹 Company: MaxTech, Inc.
🔹 Location: Hamel, Illinois, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 8, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing branding strategies
- Collaborating with cross-functional teams to create marketing assets
- Managing internal and external corporate communications
- Building and maintaining a robust digital presence
- Monitoring and analyzing brand performance
ASSUMPTION: This role requires a strong understanding of brand management, marketing, and digital strategies to drive brand awareness and engagement.
📋 Key Responsibilities
✅ Develop and implement branding strategies for Maxxon Corporation
✅ Collaborate with key stakeholders to ensure consistent brand messaging and visual elements across all channels and product lines
✅ Manage internal and external corporate communications, creating clear, consistent, and technically accurate content
✅ Build and maintain a robust digital presence by managing social media platforms, creating engaging content, and optimizing website performance
✅ Monitor and analyze brand performance, ensuring consistency across all internal and external platforms and materials for all product lines
✅ Stay up-to-date on industry trends to keep the brand relevant and competitive
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to ensure the brand's success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 3-5+ years of experience in brand management, ideally in a marketing or brand support role across multiple product lines
Required Skills:
- Proven experience in brand strategy, messaging, visual identity, and new product launches
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Strong project management skills with the ability to oversee multiple product lines or brands simultaneously while consistently meeting deadlines
- Collaborative mindset with experience working cross-functionally with product, content, design, and operations teams
Preferred Skills:
- Experience working closely with content teams to ensure consistent messaging across channels
- Experience with social media platforms such as LinkedIn or Facebook
- Working knowledge of market research, surveys, and data analytics such as Google Analytics or Google Looker Studio
ASSUMPTION: Candidates should have a strong foundation in marketing principles, digital strategies, and brand management to excel in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (based on industry standards for mid-senior level marketing roles in the United States)
Benefits:
- Professional Development
- Market Competitive Salary
- Benefits
- Growth Opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the United States. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Construction
Company Size: 501-1,000 employees (Mid-size)
Founded: 1972
Company Description:
- MaxTech, Inc. is a leader in construction solutions, bringing together trusted brands like Maxxon, Structis, Floor Technologies, and TGG Floors.
- The company offers a range of building products and specialized construction services, helping customers achieve lasting results with quality they can trust.
- MaxTech, Inc. promotes a supportive work environment with opportunities for professional growth, job satisfaction, and an attractive total compensation program.
Company Specialties:
- Construction Solutions
- Building Products
- Specialized Construction Services
Company Website: maxtech-inc.com
ASSUMPTION: MaxTech, Inc. is a well-established company in the construction industry, offering a range of products and services to its customers. The company values professional development, market competitive salaries, benefits, and growth opportunities for its employees.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including product marketing, content, and sales.
Work Arrangement: On-site, full-time position with a 40-hour workweek. The role may require occasional overtime or weekend work to meet project deadlines.
Growth Opportunities:
- Advancement within the marketing department or related fields
- Expanding skills and knowledge in brand management, marketing, and digital strategies
- Potential leadership roles as the company continues to grow
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and related fields. Candidates should be eager to learn and adapt to new challenges as the company evolves.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 920 Hamel Rd, Hamel, Minnesota 55340, US
Geographic Context:
- The office is located in Hamel, Minnesota, a small city with a population of approximately 2,300 people.
- The area offers a mix of urban and rural environments, with easy access to nearby cities like Minneapolis and Saint Paul.
- The location provides a balance between work and personal life, with nearby recreational activities and a strong sense of community.
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break. The role may require occasional flexibility to meet project deadlines.
ASSUMPTION: The work environment is collaborative and supportive, with a focus on professional development and growth opportunities. Candidates should be comfortable working in an on-site setting and be willing to adapt to the company's culture and work schedule.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Brand management and marketing skills
- Analytical and problem-solving abilities
- Collaboration and communication skills
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant experience and achievements in brand management, marketing, and digital strategies
- Tailor your resume and cover letter to emphasize your fit for the role and the company's values
- Prepare examples of successful brand campaigns or projects you've worked on
- Research the company and its products to demonstrate your understanding of the business
ATS Keywords: Brand Management, Marketing Strategy, Digital Marketing, Social Media, Corporate Communications, Brand Consistency, Industry Trends, Project Management
ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company. Candidates should be prepared to demonstrate their qualifications and enthusiasm for the position throughout the interview process.
🛠️ Tools & Technologies
- Social media platforms (LinkedIn, Facebook, etc.)
- Website content management systems (CMS)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Analytics tools (e.g., Google Analytics, Google Looker Studio)
ASSUMPTION: Candidates should be comfortable using social media platforms, website content management systems, and marketing automation tools to effectively manage and optimize the brand's digital presence.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Collaboration
- Customer Focus
- Sustainability
Work Style:
- Collaborative and supportive team environment
- Focus on professional development and growth opportunities
- Adaptability and willingness to learn
- Strong work ethic and commitment to quality
Self-Assessment Questions:
- How do you align with MaxTech, Inc.'s company values, particularly innovation and collaboration?
- How comfortable are you working in an on-site setting and adapting to the company's work schedule and culture?
- How do you approach learning and developing new skills in brand management, marketing, and digital strategies?
ASSUMPTION: Candidates should be able to demonstrate their alignment with the company's values and work style, as well as their willingness to learn and adapt to new challenges in the role.
⚠️ Potential Challenges
- Managing multiple product lines or brands simultaneously
- Keeping up with industry trends and best practices in brand management, marketing, and digital strategies
- Balancing the demands of internal and external communications
- Occasional overtime or weekend work to meet project deadlines
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to new challenges, and maintain a strong work ethic to succeed in this role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand management for a specific company within the construction industry
- Industry-specific context: The construction industry is competitive and ever-evolving, requiring candidates to stay up-to-date on trends and best practices
- Career path comparison: This role offers opportunities for professional growth and development within the marketing department and related fields
ASSUMPTION: Candidates should be aware of the unique aspects of this role and the industry-specific context, as well as the potential career growth opportunities within the company.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for a new product line
- Creating and executing a social media campaign to increase brand awareness and engagement
- Managing a website redesign project to optimize performance and user experience
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their approach to brand management, marketing, and digital strategies.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for MaxTech, Inc.?
- What are the key priorities for this role in the first 90 days?
- How does MaxTech, Inc. support the professional development and growth of its employees?
- What are the most challenging aspects of working in the construction industry, and how does this role address them?
- How does the company foster a collaborative and supportive work environment?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and the company, as well as their understanding of the industry and the challenges it presents.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for the role and the company's values
- Prepare examples of successful brand campaigns or projects you've worked on
- Research the company and its products to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
