🔹 Job Title: Brand Marketing Specialist
🔹 Company: Raising Cane's
🔹 Location: Plano, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of brand development, marketing communications, and project management. Experience in the restaurant, food, or beverage industry is preferred, but candidates with relevant experience in retail or packaged goods may also be considered.
✅ Supports the development of system-wide and regional campaigns and brand programs
✅ Collaborates with the Marketing Communications team to create recommendations and launch plans for all campaigns and brand programs
✅ Develops and maintains timelines for all projects, ensuring projects adhere to the timeline and all adjustments are communicated to the appropriate team members
✅ Provides the Restaurant Marketing team with campaign and brand program details to successfully deploy campaigns and brand programs to the restaurants
✅ Manages the deployment of centralized reader board messages for restaurants
✅ Monitors marketplace trends and provides insights on how these trends could impact campaigns and brand programs
✅ Receives and consolidates Restaurant Marketing team feedback on programs to improve future executions
✅ Conducts comprehensive analyses on campaign and program performance
✅ Manages restaurant communication submissions and partners with Crew Communication to address internal needs and updates
✅ Supports campaign and brand program meetings by preparing agendas, materials, participating in discussions, recapping key points, and assigning resources for follow-up projects or needs
✅ Assists in the preparation and presentation of materials for the department, company meetings, and internal communications
✅ Shares important information for department leaders to cover in their meetings
✅ Tracks the marketing budget and ensures marketing costs are accurate, processes invoices in a timely manner, and conducts monthly and quarterly budget reconciliations and trend reporting
✅ Provides ad hoc reporting as needed
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities that may change frequently. Excellent communication skills, both written and verbal, are essential for success in this position.
Education: Bachelor's degree in Marketing or a related field is required
Experience: 3+ years of experience in restaurant, food, or beverage industry, retail, or packaged goods as it relates to brand marketing. Agency background is preferred but not required.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with relevant experience in brand marketing, marketing communications, or a related field are encouraged to apply. Experience in the restaurant industry is a plus but not required.
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Specialist with 3-5 years of experience in the restaurant industry)
Benefits:
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
Industry: Restaurants
Company Size: 10,001+ employees (Large enterprise)
Founded: 1996
Company Description:
Company Specialties:
Company Website: http://www.RaisingCanes.com
ASSUMPTION: Raising Cane's is a well-established restaurant chain with a strong focus on customer satisfaction and a unique business model. The company's culture is centered around its ONE LOVE®—craveable chicken finger meals—and a commitment to providing excellent customer service.
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with the National Marketing & Communications team.
Work Arrangement: On-site, full-time, with the ability to work remotely up to 10% of the time for project assistance and campaign support.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the Marketing department or other areas of the company. The company's focus on growth and innovation provides a dynamic environment for learning and development.
Office Type: Corporate headquarters with a casual, fast-paced work environment
Office Location(s): Plano, Texas, United States
Geographic Context:
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project needs
ASSUMPTION: The work environment at Raising Cane's is fast-paced and dynamic, with a strong focus on collaboration and teamwork. The company's corporate headquarters in Plano, Texas, offers a casual, comfortable workspace with ample opportunities for growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Marketing, Marketing Communications, Project Management, Data Analysis, Sales, Analytical Skills, Written Communication, Verbal Communication, Detail-Oriented, Organizational Skills, Collaboration, Budget Management, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Flexibility
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who have relevant brand marketing experience and strong analytical and communication skills. Demonstrating a strong cultural fit and alignment with Raising Cane's values will be essential for success in this role.
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's preferences. Familiarity with Microsoft Office Suite and relevant marketing automation tools is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Raising Cane's is committed to fostering a culture of collaboration, innovation, and customer obsession. Candidates who share these values and are passionate about providing excellent customer service are likely to be a strong fit for this role.
ASSUMPTION: The fast-paced work environment and focus on growth and innovation may present challenges for some candidates. Strong communication and interpersonal skills, as well as the ability to adapt quickly to changing priorities, are essential for success in this role.
ASSUMPTION: This role is similar to other brand marketing or marketing communications roles in the restaurant or food and beverage industry. However, the specific focus on project management and data analysis may set it apart from similar roles in other industries.
ASSUMPTION: The specific projects assigned to this role may vary depending on the candidate's experience and the team's priorities. However, the role is likely to involve a mix of strategic planning, project management, and data analysis to drive business results.
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and your commitment to success. Focusing on the team structure, company culture, and growth opportunities can provide valuable insights into the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.