Brand & Marketing Strategist- B2B

📌 Core Information

🔹 Job Title: Brand & Marketing Strategist - B2B

🔹 Company: Solvative

🔹 Location: Remote (Ahmedabad, Gujarat, India)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 3-4 years

🔹 Remote Status: Remote (India only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B marketing strategies to align with business goals and target audiences.
• Collaborating with sales and product teams to create compelling marketing assets and case studies.
• Driving brand positioning and messaging to establish a strong market presence.
• Planning and implementing integrated marketing campaigns across digital, content, email, and event channels.
• Conducting market research and competitor analysis to identify growth opportunities.
• Overseeing social media strategy and engagement to enhance brand visibility.
• Tracking, analyzing, and reporting on campaign performance to refine strategies.
• Staying updated with B2B marketing trends, MarTech tools, and best practices for continuous improvement.

ASSUMPTION: This role requires a strategic thinker with hands-on experience in B2B marketing for a technology-driven company. The ideal candidate will have a proven track record in demand generation, lead nurturing, and account-based marketing (ABM).

📋 Key Responsibilities

✅ Develop and execute B2B marketing strategies that align with business goals, target audiences, and industry trends.

✅ Collaborate with sales and product teams to create compelling marketing assets, case studies, and whitepapers.

✅ Drive brand positioning and messaging to establish a strong market presence.

✅ Plan and implement integrated marketing campaigns, including digital, content, email, and event marketing.

✅ Conduct market research and competitor analysis to identify opportunities for growth.

✅ Oversee social media strategy and engagement to enhance brand visibility.

✅ Track, analyze, and report on campaign performance, leveraging insights to refine strategies.

✅ Stay updated with B2B marketing trends, MarTech tools, and best practices to drive continuous improvement.

ASSUMPTION: The role requires a mix of strategic planning and hands-on execution. The ideal candidate will be comfortable working collaboratively across teams and communicating effectively.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, digital marketing, or a related field (master's degree is a plus).

Experience: 3+ years of experience in B2B marketing, brand strategy, or related roles in the IT services or SaaS industry.

Required Skills:

• Proven track record of demand generation, lead nurturing, and account-based marketing (ABM).
• Experience with marketing automation tools (HubSpot, Marketo, Pardot, etc.).
• Proficiency in SEO, PPC, Google Analytics, and CRM platforms.
• Excellent content marketing and copywriting skills.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Proficiency with digital marketing tools and platforms, including Google Ads, social media advertising, email marketing platforms, and SEO tools.

Preferred Skills:

• Familiarity with graphic design and multimedia content creation.
• Creative mindset with the ability to think outside the box.

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the industry and the company's global presence.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Medical insurance for all permanent employees.
• Top-of-the-line Apple laptops for increased mobility and better productivity.
• The opportunity of working with an organization that believes in investing in employees’ growth.
• An informal work environment that enables you to have fun while being productive.
• Lots and lots of fun activities: we take over one of the nearby restaurants every last Friday of the month, tickets to all Marvel movies for the entire team, company picnics, and more!

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a B2B marketing strategist role with 3-4 years of experience in Ahmedabad, Gujarat, India. The actual salary may vary based on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. Solvative is a full-stack software development company committed to building user-centric products for its clients.

Company Size: 51-200 employees. This size allows for a more personal work environment while still offering ample opportunities for growth and collaboration.

Founded: 2010. Solvative has been in the industry for over a decade, providing ample stability and experience.

Company Description:

• The Human Centered Full Stack Agency. Solvative is committed to building user-centric products for its clients, focusing on everything from idea conception to user experience, design, engineering, and transformation.

Company Specialties:

• iPhone/iPad
• Android
• Node.js
• Web Development
• Wordpress CMS
• UI/UX
• Internet of Things
• Healthcare
• Industrial Internet of Things (IIoT)
• IoT
• WooCommerce
• Netlify
• AWS
• User Experience
• ReactJS
• digital transformation
• Salesforce Commerce Cloud
• Strapi
• GraphCMS
• Shopify
• and eCommerce

Company Website: solvative.com

ASSUMPTION: Solvative is a well-established company in the IT services and consulting industry, with a strong focus on user-centric product development. They value innovation, collaboration, and continuous learning.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking and hands-on execution, making it an ideal fit for a mid-career professional.

Reporting Structure: This role reports directly to the Marketing Director and collaborates closely with sales, product, and other marketing team members.

Work Arrangement: Remote (India only). While the role is remote, the ideal candidate should be comfortable working in Indian Standard Time (IST) and collaborating with the team based in Ahmedabad, Gujarat, India.

Growth Opportunities:

• As a mid-sized company, Solvative offers ample opportunities for growth and career advancement.
• The company values investing in employees' growth, providing opportunities for professional development and skill-building.
• With a strong focus on innovation and continuous learning, this role offers the chance to work on cutting-edge projects and stay updated with the latest B2B marketing trends and tools.

ASSUMPTION: Given the company's size and focus on employee growth, this role offers excellent opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Remote (with an office in Ahmedabad, Gujarat, India). While the role is remote, the ideal candidate should be comfortable working in Indian Standard Time (IST) and collaborating with the team based in Ahmedabad.

Office Location(s): Ahmedabad, Gujarat, India

Geographic Context:

• Ahmedabad is the largest city in the Indian state of Gujarat, with a population of over 6 million.
• The city is known for its rich history, vibrant culture, and diverse industries, including IT, textiles, and pharmaceuticals.
• Ahmedabad is home to several Fortune 500 companies and offers ample opportunities for professional growth and networking.

Work Schedule: Full-time (40 hours/week) with flexible working hours. The ideal candidate should be comfortable working in Indian Standard Time (IST) and collaborating with the team during standard business hours.

ASSUMPTION: While the role is remote, the ideal candidate should be comfortable working in Indian Standard Time (IST) and collaborating with the team based in Ahmedabad, Gujarat, India.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment to evaluate marketing skills and strategic thinking.
• Final round interview with the Marketing Director to discuss the role, responsibilities, and career growth opportunities.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and collaboration skills, both written and verbal.
• Technical proficiency in marketing automation tools, SEO, PPC, and other relevant platforms.
• Cultural fit and alignment with Solvative's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Include specific examples of your past marketing campaigns, their outcomes, and the strategies you employed.
• Demonstrate your understanding of the IT services industry and B2B marketing trends in your application materials.

ATS Keywords: B2B Marketing, Brand Strategy, Demand Generation, Lead Nurturing, Account-based Marketing, Marketing Automation, SEO, PPC, Google Analytics, CRM, Content Marketing, Copywriting, Analytical Skills, Problem-solving, Digital Marketing, Graphic Design

ASSUMPTION: As a mid-sized company, Solvative's application process may be more personalized and flexible than larger corporations. However, it is still essential to tailor your application materials to the specific role and company.

🛠️ Tools & Technologies

• Marketing automation tools (HubSpot, Marketo, Pardot, etc.).
• SEO, PPC, and Google Analytics platforms.
• CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM).
• Digital marketing tools and platforms, including Google Ads, social media advertising, email marketing platforms, and SEO tools.
• Graphic design and multimedia content creation tools (e.g., Adobe Creative Suite, Canva, Sketch).

ASSUMPTION: The ideal candidate should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Human-centered: Solvative focuses on building user-centric products and fostering a collaborative work environment.
• Innovation: The company values continuous learning, experimentation, and staying updated with the latest trends and tools in the industry.
• Integrity: Solvative emphasizes transparency, honesty, and ethical behavior in all aspects of its work.

Work Style:

• Collaborative: The ideal candidate should be comfortable working closely with cross-functional teams and communicating effectively.
• Adaptable: As a mid-sized company, Solvative values employees who can adapt to change and take on new challenges as needed.
• Data-driven: The ideal candidate should have a strong analytical mindset and be comfortable making data-driven decisions.

Self-Assessment Questions:

• How do you align with Solvative's human-centered approach to product development and marketing?
• Describe a time when you had to adapt to a significant change in your work environment or role. How did you handle it, and what was the outcome?
• How do you approach data analysis and interpretation to inform your marketing strategies and campaigns?

ASSUMPTION: Solvative values employees who are collaborative, adaptable, and data-driven. The ideal candidate should be comfortable working in a dynamic, fast-paced environment and be open to learning and growth opportunities.

⚠️ Potential Challenges

• As a mid-sized company, Solvative may have limited resources compared to larger corporations, which could impact the scope and scale of marketing campaigns and initiatives.
• The role requires a strong understanding of the IT services industry and B2B marketing trends, which may present a learning curve for candidates from other industries.
• The remote work arrangement may present challenges in terms of communication and collaboration, particularly for candidates who are not comfortable working in Indian Standard Time (IST).
• Ahmedabad, Gujarat, India, may have a competitive job market for marketing professionals, potentially making it more challenging to find suitable candidates.

ASSUMPTION: While Solvative offers excellent opportunities for growth and career advancement, candidates should be aware of the potential challenges and ensure they are comfortable with the role's requirements and work environment.

📈 Similar Roles Comparison

• Compared to other B2B marketing strategist roles, this position may offer more hands-on execution and collaboration with cross-functional teams, providing an excellent opportunity for growth and skill development.
• The IT services industry is highly competitive, with a strong focus on innovation and continuous learning. This role offers the chance to work on cutting-edge projects and stay updated with the latest B2B marketing trends and tools.
• As a mid-sized company, Solvative offers ample opportunities for career advancement and professional development. However, the pace of growth may be slower than in larger corporations.

ASSUMPTION: Candidates should consider the unique aspects of this role and weigh the potential benefits and challenges against their career goals and preferences.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new IT service offering, including digital, content, email, and event marketing components.
• Conducting a comprehensive competitor analysis and market research study to identify growth opportunities and inform marketing strategies.
• Creating a series of compelling case studies and whitepapers to showcase the company's expertise and thought leadership in the IT services industry.

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the ideal candidate might work on in this role. The actual projects and responsibilities may vary based on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
• How does Solvative support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the IT services industry, and how does Solvative differentiate itself from competitors?
• How does Solvative approach data analysis and interpretation to inform marketing strategies and campaigns?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, as well as assess their fit with the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare examples of your past marketing campaigns, their outcomes, and the strategies you employed to demonstrate your expertise and strategic thinking.
• If applicable, prepare a portfolio or examples of your work to showcase your creativity and multimedia content creation skills.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.