📌 Core Information
🔹 Job Title: Brand Mgr., Media & Performance
🔹 Company: Yum!
🔹 Location: Plano, TX
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site Tues, Wed, Thurs)
🚀 Job Overview
Key aspects of this role include:
- Setting, executing, and measuring the success of KFC’s media plans and paid content strategy
- Partnering with the media agency and cross-functional teams to optimize national media execution across various channels
- Collaborating with internal marketing teams and inter-agency teams to elevate campaign planning and ways of working
- Leading the day-to-day relationship with KFC’s media agency, including billing, vendor setup, and contract discussions
- Continuously diagnosing and actioning new market opportunities for optimization across KFC US for media effectiveness and efficiencies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with various stakeholders.
📋 Key Responsibilities
✅ Set, execute, and measure the success of KFC’s media plans and paid content strategy in coordination with agency and cross-functional partners
✅ Lead national media execution across all KFC calendar windows and programming
✅ Partner with Director, Media & Partnerships and media agency to plan and execute national brand and performance campaigns across media channels
✅ Continuously diagnose and action new market opportunities for optimization (partners, formats, etc) across KFC US for media effectiveness and efficiencies
✅ Manage paid media, content, and influencer partnerships through media agency, content partners, and internal cross-functional teams
✅ Partner cross-functionally on media analytics, including Marketing Mix Modelling (MMM), Customer Data Platform (CDP) integration, among others, to translate data (incl. 1P/3P) into actionable opportunities
✅ Maintain working knowledge of Marketing Calendar planning cycle, holistic media plans, and brand media channels, keeping up with latest trends, best practices, and opportunities within the QSR and media landscape
✅ Collaborate across internal marketing team and inter-agency team (IAT) to elevate campaign planning as well as ways of working to deliver breakthrough marketing plans
✅ Partner across KFC US, Global Media Centre of Excellence and agency stakeholders to leverage global media JBPs, action test-and-learns, and scale opportunities
✅ Serve as day-to-day lead for media agency relationship, billing, vendor setup, and contract discussions
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure deadlines and deliverables are met.
🎯 Required Qualifications
Education: BA or BS in Business, Marketing, Communications, New Media, Public Relations, or related field
Experience: Minimum of 7 years of overseeing media either client- or agency-side
Required Skills:
- Proven experience building, activating, and optimizing data-driven, full-funnel media plans both on an annual- and campaign-basis
- Experience working with agencies across disciplines and as part of an inter-agency team (IAT)
- Demonstrated history of innovation, thought leadership, and creative solutioning to address big media challenges and opportunities
- Exceptional ability to build strong working relationships through clear communication, collaboration, listening, and a partnership-first mentality
- Strong interpersonal skills and the ability to interface directly with higher levels of management and external stakeholders, like media partners and franchisees
Preferred Skills:
- Experience working with KFC or another QSR brand
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, familiarity with the QSR industry and KFC’s brand would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a role of this level and location)
Benefits:
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Comprehensive medical, dental & vision insurance, including disability insurance
- Up to 4 weeks of vacation per year plus holidays, live well days, and time off for volunteering
- 401(K) with 6% matching contribution (immediately vesting) from Yum! Brands
- Onsite childcare through Bright Horizons
- Onsite dining center (yes, there is a Taco Bell and Pizza Hut inside the building)
- Onsite dry cleaning, laundry services
- Onsite gym with fitness classes and personal trainer sessions
- Paid maternity and paternity leave
- Tuition assistance
- Discounts, free food, swag, and other perks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Restaurants (Quick Service Restaurant - QSR)
Company Size: 10,001+ employees
Founded: 1958 (as Pizza Hut, acquired by Yum! Brands in 1977)
Company Description:
- Yum! Brands, Inc. is a Fortune 500 company with over 50,000 restaurants in more than 150 countries and territories
- Its iconic brands – KFC, Pizza Hut, and Taco Bell – are global leaders in the chicken, pizza, and Mexican-style food categories
- Yum! Brands is committed to creating a workplace rooted in equity, inclusion, and belonging
Company Specialties:
- QSR
- Restaurants
- Pizza
- Fast-food
- Franchising
Company Website: www.yum.com
ASSUMPTION: Yum! Brands offers a dynamic and diverse work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: Reports directly to the Director, Media & Partnerships
Work Arrangement: Hybrid (onsite expectation Tues, Wed, Thurs)
Growth Opportunities:
- Potential to grow into a senior-level role within the media team or take on additional responsibilities within the marketing department
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers a clear career path and opportunities for professional growth within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 7100 Corporate Dr, Plano, TX 75024, US
Geographic Context:
- Plano, TX is a suburb of Dallas-Fort Worth, TX
- The area offers a mix of urban and suburban living with a variety of cultural, entertainment, and outdoor activities
- The cost of living is generally lower than in major metropolitan areas
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the director or another senior leader
- Background check and offer
Key Assessment Areas:
- Media planning and execution experience
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Leadership and project management skills
- Cultural fit and alignment with Yum! Brands’ values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the QSR industry and KFC’s brand
- Showcase your ability to work effectively in a hybrid work environment
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
ATS Keywords: Media planning, performance marketing, data analysis, campaign management, cross-functional collaboration, relationship building, optimization, marketing mix modelling, customer data platform integration, content management, influencer partnerships, innovation, creative solutioning, communication, team leadership, inter-agency collaboration
ASSUMPTION: The interview process will likely focus on assessing your strategic thinking, analytical skills, and ability to work effectively in a collaborative, hybrid work environment.
🛠️ Tools & Technologies
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads, etc.)
- Data analysis tools (e.g., Excel, Google Analytics, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack, etc.)
ASSUMPTION: Proficiency in relevant media planning and data analysis tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive
- Bold
- Agile
- Collaborative
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
- Innovative and creative problem-solving
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders to achieve common goals?
- Can you provide an example of a time when you identified a new market opportunity and successfully executed a data-driven media strategy?
- How do you balance data-driven decision-making with creative innovation in your media planning?
ASSUMPTION: Yum! Brands values a diverse and inclusive work environment that fosters collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced and ever-changing media landscape
- Working effectively in a hybrid work environment
- Balancing data-driven decision-making with creative innovation
- Addressing budget constraints and optimizing media spend
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a dynamic and sometimes challenging work environment.
📈 Similar Roles Comparison
- This role is similar to a Media Manager or Performance Marketing Manager in other industries but may have additional responsibilities specific to the QSR and restaurant industry
- Unlike other industries, the QSR industry has unique challenges and opportunities related to seasonality, promotions, and franchisee relationships
- Career paths in the QSR industry may differ from those in other industries, with opportunities for growth into senior-level roles or franchise ownership
ASSUMPTION: While this role shares similarities with media and performance marketing roles in other industries, it also has unique aspects specific to the QSR and restaurant industry.
📝 Sample Projects
- Developing and executing a data-driven media strategy to launch a new menu item or promotional campaign
- Optimizing media spend and improving ROI for a seasonal campaign or product line
- Collaborating with cross-functional teams to create and execute a holistic marketing plan that integrates media, content, and influencer partnerships
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the collaborative nature of this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for KFC?
- What are the biggest challenges facing the media team currently, and how can this role help address them?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What opportunities are there for professional growth and development within the media team or the marketing department?
- How does the company foster a culture of innovation and creativity in its media planning and execution?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your understanding of the company’s goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Yum! Brands careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
- Research the QSR industry, KFC’s brand, and Yum! Brands’ company culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
