📌 Core Information
🔹 Job Title: Brand Mgr., Media & Performance
🔹 Company: KFC
🔹 Location: Plano, Texas, United States
🔹 Job Type: Hybrid (On-site Tues, Wed, Thurs; Flexible Friday)
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Plano, TX)
🚀 Job Overview
Key aspects of this role include:
- Setting, executing, and measuring KFC’s media plans and paid content strategy
- Partnering with media agency and cross-functional teams for national media execution
- Optimizing media effectiveness and efficiencies through continuous diagnosis and actioning of new market opportunities
- Managing paid media, content, and influencer partnerships
- Collaborating cross-functionally on media analytics and customer data platform integration
- Maintaining working knowledge of marketing calendar planning cycle, holistic media plans, and brand media channels
- Elevating campaign planning and ways of working through collaboration with internal marketing team and inter-agency team (IAT)
- Partnering with global media center of excellence and agency stakeholders to leverage global media job briefs, action test-and-learns, and scale opportunities
- Serving as day-to-day lead for media agency relationship, billing, vendor setup, and contract discussions
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with various stakeholders.
📋 Key Responsibilities
✅ Partner with Director, Media & Partnerships and media agency to plan and execute national brand and performance campaigns across media channels (TV, OLV, Digital, Audio, Integrations, etc.) and lead in-flight optimization, measurement, and reporting
✅ Continuously diagnose and action new market opportunities for optimization (partners, formats, etc.) across KFC US for media effectiveness and efficiencies
✅ Manage paid media, content, and influencer partnerships through media agency, content partners, and internal cross-functional teams
✅ Partner cross-functionally on media analytics, including Marketing Mix Modelling (MMM), Customer Data Platform (CDP) integration, among others, to translate data (incl. 1P/3P) into actionable opportunities
✅ Maintain working knowledge of Marketing Calendar planning cycle, holistic media plans, and brand media channels, keeping up with latest trends, best practices, and opportunities within the QSR and media landscape
✅ Collaborate across internal marketing team and inter-agency team (IAT) to elevate campaign planning as well as ways of working to deliver breakthrough marketing plans
✅ Partner across KFC US, Global Media Centre of Excellence, and agency stakeholders to leverage global media JBPs, action test-and-learns, and scale opportunities
✅ Serve as day-to-day lead for media agency relationship, billing, vendor setup, and contract discussions
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to ensure deadlines and deliverables are met.
🎯 Required Qualifications
Education: BA or BS in Business, Marketing, Communications, New Media, Public Relations, or related field
Experience: Minimum of 7 years of overseeing media either client- or agency-side
Required Skills:
- Proven experience building, activating, and optimizing data-driven, full-funnel media plans both on an annual- and campaign-basis
- Experience working with agencies across disciplines and as part of an inter-agency team (IAT)
- Demonstrated history of innovation, thought leadership, and creative solutioning to address big media challenges and opportunities
- Exceptional ability to build strong working relationships through clear communication, collaboration, listening, and a partnership-first mentality
- Strong interpersonal skills and the ability to interface directly with higher levels of management and external stakeholders, like media partners and franchisees
Preferred Skills:
- Experience with specific media planning tools and platforms
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong understanding of the media landscape, with a focus on the QSR industry, and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Comprehensive medical, dental, and vision insurance, including disability insurance
- Up to 4 weeks of vacation per year plus holidays, live well days, and time off for volunteering
- 401(K) with 6% matching contribution (immediately vesting) from Yum! Brands
- Onsite childcare through Bright Horizons
- Onsite dining center (yes, there is a Taco Bell and Pizza Hut inside the building)
- Onsite dry cleaning, laundry services
- Onsite gym with fitness classes and personal trainer sessions
- Paid maternity and paternity leave
- Tuition assistance
- Discounts, free food, swag, and various other good benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Restaurants (Quick Service)
Company Size: 10,001+ employees (Global)
Founded: 1952 (Kentucky, USA)
Company Description:
- KFC Corporation is a global fast food restaurant chain specializing in fried chicken and is a subsidiary of Yum! Brands, Inc.
- The company is known for its iconic "It's finger lickin' good" slogan and has over 24,000 locations in more than 135 countries and territories worldwide.
- KFC is committed to delivering high-quality food, exceptional customer service, and innovative marketing campaigns to maintain its status as the world's most popular chicken restaurant chain.
Company Specialties:
- Fried Chicken
- Quick Service Restaurants
- Global Expansion
- Marketing Innovation
Company Website: KFC.com
ASSUMPTION: KFC's extensive global presence and commitment to innovation make it an attractive employer for marketing professionals seeking to gain experience in a large, multinational corporation.
📊 Role Analysis
Career Level: Mid-level to Senior (depending on experience)
Reporting Structure: Reports directly to the Director, Media & Partnerships
Work Arrangement: Hybrid (3 on-site days per week, flexible Friday)
Growth Opportunities:
- Potential advancement to Director or Senior Manager level within the media team
- Possibility to take on additional responsibilities or lead special projects
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a desire to take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Corporate headquarters (Plano, TX)
Office Location(s): 1441 Gardiner Ln, Louisville, KY 40213, US
Geographic Context:
- Plano, Texas, is a suburb of Dallas and offers a mix of urban and suburban living with a population of over 288,000
- The area has a humid subtropical climate, with hot summers and mild winters
- Plano is known for its high quality of life, excellent school districts, and numerous parks and recreational facilities
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The Plano office offers a professional work environment with easy access to amenities and a comfortable commute for many residents of the Dallas-Fort Worth metroplex.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with HR
- In-depth phone or video interview with the hiring manager
- Final on-site interview with the Director, Media & Partnerships, and other team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Media planning and execution experience
- Data analysis and interpretation skills
- Collaboration and communication abilities
- Problem-solving and strategic thinking
- Cultural fit and alignment with KFC's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase specific examples of media campaigns you've managed and their outcomes
- Demonstrate your ability to work effectively with agencies and cross-functional teams
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
- Research KFC's recent marketing campaigns and be ready to discuss your ideas for improving their performance
ATS Keywords: Media Planning, Performance Marketing, Data Analysis, Campaign Management, Agency Management, Optimization, Marketing Mix Modelling, Customer Data Platform, Relationship Building, Communication, Creative Solutioning, Interpersonal Skills, Innovation, Leadership, Teamwork
ASSUMPTION: KFC's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the organization.
🛠️ Tools & Technologies
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads, etc.)
- Data analysis tools (e.g., Excel, Google Analytics, etc.)
- Project management software (e.g., Asana, Trello, etc.)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, etc.)
ASSUMPTION: Familiarity with industry-standard media planning and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Collaborative
- Innovative
- Inclusive
- Fun
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and strategic
- Adaptable and flexible
Self-Assessment Questions:
- How do you handle working with multiple stakeholders and managing competing priorities?
- Can you provide an example of a time when you identified a new market opportunity and successfully executed a media campaign to capitalize on it?
- How do you stay up-to-date with industry trends and best practices in media planning and execution?
ASSUMPTION: Candidates should be able to demonstrate strong problem-solving skills, adaptability, and a customer-focused mindset to thrive in KFC's work environment.
⚠️ Potential Challenges
- Managing a large volume of work and tight deadlines
- Balancing multiple projects and priorities
- Working with external vendors and agencies
- Adapting to changes in the media landscape and consumer behavior
- Ensuring consistent brand messaging and quality across various media channels and markets
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to effectively manage their workload and maintain high-quality performance.
📈 Similar Roles Comparison
- This role is similar to a Media Manager or Media Director position in a marketing agency or a brand marketing manager role within a consumer goods company
- However, this role is unique in its focus on the quick service restaurant (QSR) industry and the specific challenges and opportunities it presents
- Candidates with experience in the QSR industry or a related field may have an advantage in understanding the unique aspects of this role
ASSUMPTION: Candidates should research the QSR industry and KFC's competitors to gain a better understanding of the specific challenges and opportunities this role presents.
📝 Sample Projects
- Developing and executing a targeted media campaign to drive foot traffic during a slow period for a specific KFC location
- Analyzing customer data to identify trends and optimize media spend across different customer segments
- Collaborating with the creative team to develop and launch a new marketing campaign that aligns with KFC's brand identity and resonates with target audiences
ASSUMPTION: Candidates should be prepared to discuss their approach to these types of projects and provide specific examples of their past experiences.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the media team in the next 12-24 months, and how can this role help address them?
- How does this role collaborate with other departments, such as creative, marketing, and franchisee services?
- What are the key priorities for this role in the first 30-60-90 days?
- How does KFC support the professional development and growth of its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the KFC Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for phone or video screen interviews and be ready to discuss your media planning and execution experience, as well as your ability to work effectively with agencies and cross-functional teams
- Research KFC's recent marketing campaigns and be ready to discuss your ideas for improving their performance
- Follow up with the hiring manager one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
