📌 Core Information
🔹 Job Title: Brand Partnership and Sponsorship Specialist
🔹 Company: Versiti, Inc.
🔹 Location: Milwaukee, Wisconsin
🔹 Job Type: Hybrid (On-site/Hybrid)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic brand partnerships and sponsorship initiatives to enhance visibility, drive community engagement, and support organizational mission.
- Managing co-branded campaigns from concept through execution, ensuring alignment with brand guidelines and strategic objectives.
- Securing in-kind donations and sponsorships by cultivating strong relationships with corporate partners, local businesses, and community organizations.
- Collaborating with internal teams to deliver impactful partner activations and integrated marketing strategies across multiple channels.
- Utilizing performance data and campaign insights to optimize sponsorship strategies and improve ROI on brand partnership efforts.
ASSUMPTION: This role requires a balance of strategic thinking, relationship-building, and project management skills. Success in this position will depend on the ability to identify, pitch, and nurture high-value brand and sponsorship opportunities aligned with organizational goals.
📋 Key Responsibilities
✅ Plans and manages high-impact sponsorship activations and brand-aligned community initiatives to ensure seamless logistics and strong promotional support to create win-win scenarios.
✅ Proactively identifies, engages, and secures sponsorship opportunities by reaching out to companies and developing strategic brand partnership plans that align with organizational goals to boost brand visibility, community engagement, impact, and cost savings.
✅ Researches companies, C-Level executives, business trends, and competitive intelligence to create detailed and strategic sponsorship proposals.
✅ Cultivates and nurtures relationships with brands, businesses, nonprofits, and fellow partners.
✅ Tracks KPIs and refines strategies accordingly to provide actionable insights to senior leadership on partnership effectiveness.
✅ Develops strong working relationships and understanding of all Versiti business segments and affiliate leaders to communicate and effectively integrate into all segment marketing programs to elevate awareness.
✅ Ensures all partnership and sponsorship communications reflect Versiti’s voice and brand identity across all touch points.
✅ Provides program management cross-functionally with marketing leaders and approved agencies to deliver comprehensive programs effectively and efficiently.
✅ Works both independently and in partnership with Versiti leaders to create and present customized proposals and plans for impactful meetings with potential partners and sponsors.
✅ Represents Versiti at designated meetings and community functions, actively building and nurturing relationships to strengthen community engagement and organizational partnerships.
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong collaboration skills to work effectively with various internal teams and external partners.
🎯 Required Qualifications
Education: Bachelor's Degree in marketing or relevant field required
Experience: 1-3 years in developing and executing strategic brand partnerships and sponsorship initiatives to enhance visibility, drive community engagement, and support organizational mission required
Required Skills:
- Strong brand management, organization, and project management skills required
- Ability to identify, pitch, and nurture high-value brand and sponsorship opportunities aligned with organizational goals required
- Skilled at working with internal marketing, creative, and community engagement teams to align partnership initiatives required
- Demonstrated analytical, critical thinking, deductive reasoning, problem-solving skills and influence cross-functional teams required
- Experienced in planning, launching, and analyzing co-branded campaigns to ensure impact and consistency required
- Strong interpersonal skills to build long-term partnerships and secure sponsorships and in-kind contributions required
- Effective verbal and written communication including presentation skills required
- Uses performance metrics and analytics to evaluate campaign success and optimize future initiatives required
Preferred Skills:
- Experience with project management software (e.g., Basecamp, Trello) preferred
- Experience with CRM and marketing platforms (e.g., Salesforce) preferred
ASSUMPTION: Candidates with experience in the healthcare or nonprofit sector may have an advantage in understanding the unique aspects of this role and the organization.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for similar roles in the Milwaukee area)
Benefits:
- Medical, Dental, and Vision Plans
- Paid Time Off (PTO) and Holidays
- Short- and Long-term disability
- Life insurance
- 7% match dollar for dollar 401(k)
- Voluntary programs
- Discount programs
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Milwaukee area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Versiti operates in the healthcare industry, specifically focusing on blood health, transfusion medicine, transplantation, stem cells, and cellular therapies, oncology and genomics, and diagnostic lab services.
Company Size: Versiti has 1,001-5,000 employees, making it a mid-sized organization. This size allows for opportunities to work on diverse projects and collaborate with various teams while still maintaining a personal connection with colleagues.
Founded: Versiti was founded with the belief that together, blood centers can better serve people’s urgent need for life-saving healthcare. The organization integrates scientific innovation, medicine, and service in ways that no other blood health organization can match.
Company Description:
- Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious.
- The organization enables life-saving gifts from donors and provides the science behind the medicine through its diagnostic laboratories.
- Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells, and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise.
Company Specialties:
- Transfusion Medicine
- Transplantation
- Stem Cell and Cellular Therapies
- Hematology
- Oncology and Genomics
- Diagnostic Lab Services
- Medical and Scientific Expertise
Company Website: https://www.versiti.org
ASSUMPTION: Versiti's unique focus on blood health and its integration of scientific innovation, medicine, and service set it apart from other healthcare organizations. Candidates should be passionate about improving lives through discovery, diagnosis, and treatment.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, relationship-building, and project management skills. It offers opportunities for growth and advancement within the organization.
Reporting Structure: The Brand Partnership and Sponsorship Specialist reports directly to the Manager, Marketing Partnerships and collaborates with various internal teams, including marketing, creative, and community engagement.
Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work. The specific schedule may vary depending on the needs of the organization and the individual's role.
Growth Opportunities:
- Expanding the scope of partnerships and sponsorships to new areas and industries
- Developing and implementing strategic plans to enhance Versiti's brand and mission
- Gaining experience in cross-functional team leadership and collaboration
- Potential advancement to a management or senior-level position within the marketing department
ASSUMPTION: Success in this role may lead to increased responsibilities and opportunities for career growth within the organization.
🌍 Location & Work Environment
Office Type: Versiti's headquarters is located in Milwaukee, Wisconsin, with additional offices in Grand Rapids, Michigan; Indianapolis, Indiana; and Tinley Park, Illinois.
Office Location(s): 638 N 18th St, Milwaukee, Wisconsin 53233, US
Geographic Context:
- Milwaukee is the largest city in Wisconsin and the fifth-largest city in the Midwest, offering a diverse range of cultural, recreational, and entertainment opportunities.
- The city is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues.
- Milwaukee is also home to several professional sports teams and has a thriving food and beverage industry, with a focus on craft breweries and local cuisine.
Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for hybrid work arrangements.
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be willing to travel occasionally for meetings and events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Relationship-building and communication abilities
- Project management and organizational skills
- Understanding of Versiti's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Versiti's mission and values in your application materials
- Prepare examples of successful brand partnerships or sponsorship initiatives you've managed in the past
ATS Keywords: Brand Partnership, Sponsorship, Marketing, Strategic Planning, Community Engagement, Nonprofit, Healthcare, Milwaukee, Hybrid Work
ASSUMPTION: Versiti uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is properly screened and considered for the role.
🛠️ Tools & Technologies
- Microsoft Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Basecamp, Trello)
- CRM and marketing platforms (e.g., Salesforce)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Versiti provides training and support to help employees develop the necessary skills to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Versiti values a collaborative and team-oriented work environment
- The organization encourages creativity, innovation, and continuous learning
- Versiti fosters a culture of accountability and high performance
Self-Assessment Questions:
- Do you share Versiti's commitment to patient-centered care and improving lives through discovery, diagnosis, and treatment?
- Are you comfortable working in a collaborative and team-oriented environment, with a focus on innovation and continuous improvement?
- Do you have strong interpersonal skills and the ability to build and maintain effective working relationships with a diverse range of stakeholders?
ASSUMPTION: Candidates who align with Versiti's values and work style are more likely to be successful in this role and contribute to the organization's mission.
⚠️ Potential Challenges
- Managing multiple partnerships and sponsorship initiatives simultaneously, requiring strong organizational and time management skills
- Navigating the unique dynamics of the healthcare and nonprofit sectors, with a focus on patient-centered care and community engagement
- Balancing the need for strategic, long-term planning with the demands of day-to-day project management and execution
- Occasional travel for meetings and events, which may require flexibility in work schedule
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to Versiti's mission and values.
📈 Similar Roles Comparison
- This role is similar to a Partnerships and Sponsorship Manager or Brand Partnership Specialist in other industries, but with a focus on the unique aspects of the healthcare and nonprofit sectors
- Versiti's mission and values set it apart from other organizations, with a focus on patient-centered care and improving lives through discovery, diagnosis, and treatment
- Career paths in this role may include advancement to a management or senior-level position within the marketing department, with opportunities to expand the scope of partnerships and sponsorships to new areas and industries
ASSUMPTION: Candidates should consider their career goals and the unique aspects of Versiti's mission and values when comparing this role to similar positions in other industries.
📝 Sample Projects
- Developing and executing a strategic brand partnership with a major healthcare provider to enhance Versiti's visibility and drive community engagement
- Securing in-kind donations and sponsorships from local businesses and community organizations to support Versiti's mission and programs
- Managing a co-branded campaign with a leading pharmaceutical company to promote awareness of a new medication and its potential benefits for patients
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, but the specific projects and initiatives may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall organization?
- How does Versiti measure the success of its brand partnerships and sponsorship initiatives, and how can I contribute to improving these metrics?
- What are the most pressing challenges facing the organization, and how can this role help address them?
- What opportunities are there for growth and advancement within the marketing department and the organization as a whole?
- How does Versiti support work-life balance and employee well-being, particularly in a hybrid work environment?
ASSUMPTION: These questions can help candidates better understand the role, the organization, and the opportunities for growth and success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful brand partnerships or sponsorship initiatives you've managed in the past
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
