📌 Core Information
🔹 Job Title: Brand Partnerships Director - UK
🔹 Company: Overwolf
🔹 Location: United Kingdom
🔹 Job Type: Full-time
🔹 Category: Brand Partnerships, Digital Media Sales
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (UK only)
🚀 Job Overview
Key aspects of this role include:
- Leading strategic alliances with top brands and agencies in the gaming industry
- Driving revenue growth through proactive business development and client management
- Collaborating with cross-functional teams to execute operational and strategic initiatives
- Educating clients and agencies on best practices and Overwolf's products
- Mentoring junior team members and fostering a collaborative team environment
ASSUMPTION: This role requires a strong understanding of the video games ecosystem and a proven track record in digital media sales. The ideal candidate will be passionate about gaming and have experience in selling in/around-game media.
📋 Key Responsibilities
✅ Identify, prioritize, educate, and secure business opportunities
✅ Drive revenue by proactively seeking out and addressing business challenges with clients and partner agencies
✅ Serve as a trusted partner to senior marketers and agencies, offering strategic media solutions
✅ Collaborate with internal and client cross-functional teams to structure and execute operational and strategic initiatives
✅ Develop and execute strategic approaches for each account within the assigned book of business
✅ Ensure high levels of sales and operational customer service
✅ Create, own, and implement best practices for client interaction, sales, and services
✅ Establish metrics to measure account growth and performance, providing reports and offering recommendations for performance enhancements
✅ Craft compelling sales presentations using market trends and case studies
✅ Take ownership of planning and developing all senior client meeting agendas
✅ Keep clients informed about Overwolf's products and developments, and educate clients and agencies on best practices
✅ Provide guidance and mentorship to junior team members
ASSUMPTION: This role requires strong communication, negotiation, and presentation skills. The ideal candidate will be comfortable working in a dynamic and rapidly changing environment.
🎯 Required Qualifications
Education: Bachelor's degree (BA/BS) or equivalent years of experience
Experience: 5+ years of direct experience in digital media sales, generating Brand Partnerships
Required Skills:
- Proven track record of cultivating and expanding relationships with clients and agencies
- Profound knowledge of self-serve platforms, auctions, and biddable forms of digital advertising procurement
- Deep understanding of the video games ecosystem and a strong passion for gaming
- Demonstrated ability to excel in a highly dynamic and rapidly changing environment
- Creative and innovative thinker and strategist, capable of thinking outside the box
- Collaborative team player with a cooperative mindset
- Enthusiasm for contributing to the development of initiatives from the ground up
Preferred Skills:
- Experience in selling in/around-game media
ASSUMPTION: Candidates who are not 100% qualified but are up for the challenge are encouraged to apply.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (AI-estimated based on experience level and market rates for digital media sales roles in the UK gaming industry)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Flexible working hours and remote work options
Working Hours: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games
Company Size: 11-50 employees (Small to mid-sized company, offering a more intimate work environment and opportunities for impact)
Founded: 2011 (Overwolf has a decade of experience in the gaming industry)
Company Description:
- Overwolf creates new revenue streams for game developers and publishers via monetizing community-led servers
- Focused on gaming payments and community engagement
- Headquartered in Nottingham, UK, with a remote-friendly work culture
Company Specialties:
- Gaming payments
- Community engagement
- Monetization strategies
Company Website: https://www.tebex.io
ASSUMPTION: Overwolf's focus on gaming payments and community engagement makes it an attractive option for candidates passionate about gaming and interested in the business side of the industry.
📊 Role Analysis
Career Level: Mid-level to senior (This role offers opportunities for growth and mentorship)
Reporting Structure: This role reports directly to the Head of Brand Partnerships (if applicable) or the CEO/CMO (if not)
Work Arrangement: Remote (UK only) with flexible working hours
Growth Opportunities:
- Potential for career advancement within the Brand Partnerships team or other departments
- Opportunities to mentor junior team members and develop leadership skills
- Chance to contribute to the development of initiatives from the ground up and make a significant impact on the company's growth
ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and rapidly changing industry.
🌍 Location & Work Environment
Office Type: Remote-friendly (with the option to work from the Nottingham office)
Office Location(s): Nottingham, UK
Geographic Context:
- The UK gaming industry is vibrant and growing, with numerous opportunities for collaboration and partnership
- Nottingham offers a lower cost of living compared to London, with a thriving gaming community and easy access to major cities
- The remote-friendly work environment allows for greater flexibility and work-life balance
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely
ASSUMPTION: The remote-friendly work environment and flexible working hours cater to a diverse range of candidates, prioritizing work-life balance and accessibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Head of Brand Partnerships or another senior team member to discuss the role and company in more detail
- Final interview with the CEO/CMO to discuss long-term goals and fit within the organization
Key Assessment Areas:
- Understanding of the video games ecosystem and digital media sales
- Sales and negotiation skills
- Communication and presentation skills
- Cultural fit and alignment with Overwolf's values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in digital media sales, brand partnerships, and the gaming industry
- Be prepared to discuss your passion for gaming and how it drives your interest in this role
- Research Overwolf's products and services to demonstrate your understanding of the company and its mission
ATS Keywords: Digital Media Sales, Brand Partnerships, Gaming Industry, Client Relationship Management, Strategic Media Solutions, Cross-Functional Collaboration, Sales Presentations, Performance Metrics, Video Games Ecosystem, Creative Thinking, Team Collaboration, Initiative Development, Mentorship, Market Trends, Biddable Advertising, Account Management
ASSUMPTION: Overwolf's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their understanding of the gaming industry and digital media sales.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: The tools and technologies required for this role are standard for digital media sales and brand partnerships positions, with a focus on CRM, project management, and communication software.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming
- Collaboration and teamwork
- Innovation and creativity
- Customer focus
- Integrity and transparency
Work Style:
- Dynamic and rapidly changing environment
- Collaborative and team-oriented
- Focus on initiative and innovation
- Results-driven and goal-oriented
Self-Assessment Questions:
- How does your passion for gaming drive your interest in this role?
- Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
- How do you approach developing and executing strategic initiatives from the ground up?
ASSUMPTION: Overwolf prioritizes cultural fit and seeks candidates who are passionate about gaming, collaborative, innovative, and results-driven.
⚠️ Potential Challenges
- Working in a dynamic and rapidly changing environment may require adaptability and flexibility
- The remote-friendly work environment may present communication and collaboration challenges
- Candidates may face competition from other experienced digital media sales professionals in the gaming industry
- Overwolf's focus on the gaming industry may require candidates to have a deep understanding of the ecosystem and its trends
ASSUMPTION: While this role presents unique opportunities and challenges, Overwolf's focus on gaming and commitment to collaboration and innovation make it an attractive option for the right candidate.
📈 Similar Roles Comparison
- Compared to other Brand Partnerships Director roles, this position offers a unique focus on the gaming industry and its ecosystem
- Overwolf's small to mid-sized company structure provides opportunities for greater impact and growth compared to larger organizations
- Candidates with experience in digital media sales and brand partnerships in the gaming industry may find this role to be an excellent fit for their career path
ASSUMPTION: This role offers a unique opportunity for candidates with experience in digital media sales and brand partnerships to apply their skills in the growing and dynamic gaming industry.
📝 Sample Projects
- Developing and executing a strategic approach for a major gaming brand looking to expand its reach within the gaming community
- Collaborating with internal teams to create a new revenue stream for a popular game through in-game advertising
- Educating a major advertising agency on the benefits of Overwolf's platform and its potential for driving brand awareness and engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the successful candidate in this role.
❓ Key Questions to Ask During Interview
- How does Overwolf plan to expand its reach within the gaming industry in the coming years?
- Can you describe the company's approach to mentoring and developing junior team members?
- How does Overwolf support work-life balance for its employees, particularly those working remotely?
- What are the most significant challenges facing the gaming industry in the coming years, and how does Overwolf plan to address them?
- How does Overwolf measure the success of its brand partnerships, and what metrics does it use to track performance?
ASSUMPTION: These questions are designed to provide insight into Overwolf's long-term goals, company culture, and approach to measuring success in the brand partnerships role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in digital media sales, brand partnerships, and the gaming industry
- Prepare for your interview by researching Overwolf's products and services and brushing up on your knowledge of the gaming industry and digital media sales
- Follow up with a thank-you note after your interview to express your appreciation for the opportunity to discuss the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
