Brand Partnerships Manager

📌 Core Information

🔹 Job Title: Brand Partnerships Manager

🔹 Company: GiveDirectly

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Non-profit, International Development

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving fundraising and awareness through strategic partnerships with influential brands, corporations, creators, and thought leaders.
• Managing the full lifecycle of partnership campaigns, from pitch to launch to performance reporting.
• Developing compelling content and executing strategic distribution across various channels.
• Initiating and driving new marketing experiments aimed at accelerating growth and expanding the donor base.
• Collaborating cross-functionally with teams throughout the organization to innovate and scale successful marketing bets.

ASSUMPTION: This role requires a high level of ownership, output, and quality, as well as strong project management skills to manage multiple workstreams and prioritize effectively.

📋 Key Responsibilities

✅ Lead and execute public fundraising campaigns, including emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities.

✅ Project manage campaign calendar and collaborate closely with internal stakeholders to ensure successful campaign delivery.

✅ Own the full lifecycle of partnership campaigns, from pitch to launch to performance reporting.

✅ Develop compelling content and execute strategic distribution across owned, paid, and earned channels, ensuring alignment with organizational messaging and audience targeting.

✅ Initiate and drive new marketing experiments aimed at accelerating growth, expanding the donor base, and increasing the impact of GiveDirectly's work.

✅ Collaborate cross-functionally on broader Growth team projects to innovate and scale successful marketing bets.

✅ Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders demonstrating impact.

✅ Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights.

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with various stakeholders and develop compelling content.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, Communications, or a related discipline).

Experience: 3-5+ years of professional experience in relevant fields, such as product management, data analytics, project management, program management, international development, management consulting, or more.

Required Skills:

• Strong, succinct communication skills, with native-level English proficiency.
• Analytical problem-solving skills, with a strong framework for prioritization and the ability to put structure and process to ambiguous problems.
• Alignment with GiveDirectly's values and an active demonstration of our core competencies: emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity.
• Strong project management skills, with the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.

Preferred Skills:

• Experience working with relational databases (e.g., SQL).
• Familiarity with GiveDirectly's growth stack: Salesforce (CRM), Hubspot (ESP), WordPress (marketing website), GitHub, Tableau, PostHog, Ads, and A/B testing.
• Experience in writing or data storytelling for large layperson audiences.

ASSUMPTION: While a background in marketing or a related field is preferred, GiveDirectly welcomes candidates from diverse backgrounds who can demonstrate the required skills and competencies.

💰 Compensation & Benefits

Salary Range: The United States base salary for this role is $93,500. For Kenya, the base salary is $61,900. If you are not based in the US or Kenya, GiveDirectly will share an estimated salary benchmark for the country you are based in during the hiring process.

Benefits:

• GiveDirectly strives to pay its employees generously and equitably, using an accredited third-party salary aggregator to ensure that staff's total compensation package falls within the 75th percentile of similar roles, at similar organizations.
• GiveDirectly offers a no-negotiation policy to ensure equitable pay across roles.

Working Hours: Full-time (40 hours per week) with flexibility for the right candidate. This role requires overlapping with an East Africa timezone by at least 4 hours.

ASSUMPTION: GiveDirectly's compensation and benefits package is competitive and designed to attract and retain top talent in the non-profit sector.

📌 Applicant Insights

🔍 Company Context

Industry: GiveDirectly operates in the non-profit sector, focusing on international development and poverty alleviation through cash transfers.

Company Size: GiveDirectly has 501-1,000 employees, providing ample opportunities for collaboration and growth within the organization.

Founded: GiveDirectly was founded in 2008, with a mission to reshape international giving by providing direct cash transfers to people living in extreme poverty.

Company Description:

• GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty.
• The organization uses the latest technology at every step to locate recipients, integrate them into electronic payments networks, and monitor transfers end-to-end.
• GiveDirectly charges the full cost of delivering this service and nothing more, aiming to build and maintain trust with the communities it serves.

Company Specialties:

• Cash transfers
• Impact evaluation
• Field technology
• Poverty alleviation
• International development

Company Website: http://www.givedirectly.org

ASSUMPTION: GiveDirectly's mission, values, and commitment to transparency and accountability make it an attractive place to work for individuals passionate about international development and poverty alleviation.

📊 Role Analysis

Career Level: This role is at the manager level, offering opportunities for growth and leadership within the organization.

Reporting Structure: The Brand Partnerships Manager reports directly to the VP of Growth, working closely with various internal stakeholders, including the Communications and Fundraising Tech teams.

Work Arrangement: This role is fully remote, with the requirement to overlap with an East Africa timezone by at least 4 hours.

Growth Opportunities:

• GiveDirectly's commitment to innovation and continuous improvement provides ample opportunities for professional growth and development.
• The organization's expanding donor base and increasing impact offer exciting prospects for career advancement.
• The Brand Partnerships Manager role allows for growth into a senior leadership position or other strategic roles within the organization.

ASSUMPTION: GiveDirectly's fast-paced, no-ego environment encourages employees to take on new challenges and grow both personally and professionally.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): GiveDirectly has offices in New York, NY, and Kisumu, KE, with the opportunity to work remotely from anywhere in the world.

Geographic Context:

• GiveDirectly's global presence allows for a diverse and inclusive work environment, with team members from 21 different countries speaking 69 different languages.

• The organization's commitment to remote work and flexibility enables employees to balance their personal and professional lives effectively.
• GiveDirectly's global team brings experiences from various sectors, including the private sector, NGOs, and government, fostering a rich and dynamic work environment.

Work Schedule: Full-time (40 hours per week) with flexibility for the right candidate. This role requires overlapping with an East Africa timezone by at least 4 hours.

ASSUMPTION: GiveDirectly's remote work environment and global presence offer unique opportunities for employees to engage with diverse perspectives and contribute to the organization's mission on a global scale.

💼 Interview & Application Insights

Typical Process:

• Initial screening and resume review by the GiveDirectly team.
• Phone or video call with the hiring manager to discuss the role and assess cultural fit.
• In-depth interviews with key stakeholders, including team members and senior leadership.
• Final round interviews, focusing on problem-solving and scenario-based questions.
• Background and reference checks, as well as a systematic check with previous employers about any sexual exploitation, abuse, and harassment issues relating to potential new hires.

Key Assessment Areas:

• Communication skills, both written and verbal.
• Analytical problem-solving skills and the ability to think strategically while still getting the specifics right.
• Alignment with GiveDirectly's values and commitment to the organization's mission.
• Project management skills and the ability to manage multiple workstreams effectively.
• Cultural fit and the ability to thrive in a fast-paced, no-ego environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Demonstrate your understanding of GiveDirectly's mission and values in your application materials.
• Prepare for behavioral and scenario-based interview questions, focusing on your problem-solving skills and ability to manage multiple workstreams.
• Be ready to discuss your alignment with GiveDirectly's values and commitment to the organization's mission.

ATS Keywords: Brand Partnerships, Fundraising, Project Management, Analytical Thinking, Communication, Campaign Management, Content Development, Collaboration, Growth Marketing, Problem Solving, Emotional Intelligence, Detail Orientation, Entrepreneurial Mindset, Data Analytics, Influencer Campaigns, Strategic Thinking

ASSUMPTION: GiveDirectly's application process is designed to assess candidates' skills, cultural fit, and commitment to the organization's mission, ensuring the best possible match for the role and the team.

🛠️ Tools & Technologies

• Salesforce (CRM)
• Hubspot (ESP)
• WordPress (marketing website)
• GitHub
• Tableau
• PostHog
• Ads
• A/B testing

ASSUMPTION: Familiarity with GiveDirectly's growth stack is preferred but not required. The organization provides training and support to help employees develop the necessary skills and tools for success.

👔 Cultural Fit Considerations

Company Values:

• GiveDirectly values exceptional alignment with its core competencies: emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity.
• The organization's values guide its decision-making processes and inform its approach to working with partners, donors, and recipients.

Work Style:

• GiveDirectly's work environment is fast-paced, no-ego, and collaborative, with a strong emphasis on ownership, output, and quality.
• The organization values employees who are comfortable trying new things, failing, and figuring out what works based on evidence.
• GiveDirectly's culture encourages rational thinking and common sense, using good judgment and reasoned thinking to pattern match and make decisions.

Self-Assessment Questions:

• How do you align with GiveDirectly's values, particularly emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity?
• How comfortable are you working in a fast-paced, no-ego environment, and managing multiple workstreams effectively?
• How do you approach trying new things, failing, and learning from your experiences to improve your work?

ASSUMPTION: GiveDirectly's values and work style are central to its mission and culture, and candidates who demonstrate a strong fit with these aspects are more likely to succeed in the organization.

⚠️ Potential Challenges

• The Brand Partnerships Manager role requires a high level of ownership, output, and quality, which can be challenging for candidates who struggle with managing multiple workstreams or prioritizing effectively.
• GiveDirectly's fast-paced, no-ego environment may not be suitable for candidates who prefer a more structured or hierarchical work environment.
• The role may require working with high-profile partners and influencers, which can present unique challenges and demands.
• The need to overlap with an East Africa timezone by at least 4 hours may present scheduling challenges for candidates in certain time zones.

ASSUMPTION: GiveDirectly's commitment to supporting its employees' personal and professional growth helps mitigate potential challenges and fosters a positive work environment.

📈 Similar Roles Comparison

• Compared to related roles in marketing or international development, the Brand Partnerships Manager role at GiveDirectly offers a unique blend of fundraising, campaign management, and strategic partnerships, with a strong focus on driving impact and growth.
• GiveDirectly's commitment to innovation, data-driven decision-making, and continuous improvement sets it apart from other organizations in the sector.
• The Brand Partnerships Manager role offers opportunities for career advancement and growth within the organization, as well as the chance to work on high-impact campaigns and initiatives.

ASSUMPTION: GiveDirectly's unique approach to poverty alleviation and commitment to innovation make it an attractive place to work for candidates seeking a challenging and impactful role in the non-profit sector.

📝 Sample Projects

• Developing and executing a high-profile influencer campaign to raise awareness and funds for GiveDirectly's emergency response appeals, such as its COVID-19 relief efforts.
• Managing the full lifecycle of a brand partnership activation, from pitch to launch to performance reporting, with a major corporation or thought leader in the international development space.
• Initiating and driving a new marketing experiment aimed at accelerating growth and expanding GiveDirectly's donor base, such as a targeted advertising campaign or a innovative content series.

ASSUMPTION: GiveDirectly's commitment to innovation and continuous improvement ensures that the Brand Partnerships Manager role offers a diverse range of projects and initiatives, allowing employees to grow both personally and professionally.

❓ Key Questions to Ask During Interview

• How does the Brand Partnerships Manager role fit into GiveDirectly's broader growth strategy, and what are the key priorities for the first 90 days in the role?
• How does GiveDirectly approach working with high-profile partners and influencers, and what support is provided to manage these relationships effectively?
• How does GiveDirectly foster a culture of innovation and continuous improvement, and what opportunities are there for professional growth and development within the organization?
• How does GiveDirectly ensure the quality and impact of its partnership campaigns, and what metrics are used to measure success?
• How does GiveDirectly support its employees' work-life balance, particularly for remote workers in different time zones?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to GiveDirectly's mission, helping to build a strong foundation for a successful working relationship.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, demonstrating your alignment with GiveDirectly's values and commitment to the organization's mission.
• Prepare for behavioral and scenario-based interview questions, focusing on your problem-solving skills and ability to manage multiple workstreams.
• Be ready to discuss your alignment with GiveDirectly's values and commitment to the organization's mission.
• Follow up with the GiveDirectly team within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.