Brand & PR Manager

📌 Core Information

🔹 Job Title: Brand & PR Manager

🔹 Company: Ella Hotels and Resorts

🔹 Location: Marousi, Attica, Greece

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving the strategic direction, visibility, and reputation of the Ella Resorts brand
• Developing and implementing holistic brand strategies
• Leading regional and international PR efforts
• Managing an in-house team and collaborating with various departments
• Overseeing brand activations, photo/video shoots, and influencer collaborations

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on building and maintaining the brand's reputation across multiple touchpoints.

📋 Key Responsibilities

✅ Develop and implement holistic brand strategies that position Ella Resorts as a market leader in sustainable luxury hospitality

✅ Act as the brand guardian, ensuring consistent tone, visual identity, and messaging across all touchpoints

✅ Lead regional and international PR efforts to build Ella Resorts' media presence and brand reputation

✅ Cultivate and manage strong relationships with global and local media outlets, journalists, influencers, and tourism boards

✅ Organize press events, media visits, influencer collaborations, and strategic partnerships

✅ Lead, inspire, and manage an internal team while collaborating with the Graphic Designer and other departments

✅ Oversee the creative development and rollout of brand activations, photo/video shoots, and influencer trips

✅ Monitor performance of PR campaigns and brand activities using KPIs and analytics to inform future strategies

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and stakeholder management, with a focus on driving brand awareness and engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of relevant experience in brand management and public relations, ideally within the hospitality, travel, or luxury lifestyle sectors

Required Skills:

• Solid understanding of regional and international hospitality/tourism markets, media landscapes, and industry trends
• Proven track record of leading brand storytelling and PR initiatives that drive awareness and engagement
• Excellent communication skills in English (Greek a plus), both written and verbal
• Strong organizational and leadership abilities with a proactive, collaborative, and hands-on mindset
• Creative, detail-oriented, and passionate about hospitality, guest experiences, and brand building

Preferred Skills:

• Experience working with luxury brands or eco-conscious companies
• Familiarity with the Greek hospitality market

ASSUMPTION: Candidates should have a strong background in brand management and public relations, with a proven ability to drive brand awareness and engagement in the hospitality industry.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for a mid-level Brand & PR Manager in Greece)

Benefits:

• Competitive remuneration package
• Career advancement in a fast-growing organization
• Continuous learning & development within a transparent & inclusive working environment
• Collaborative working environment

Working Hours: Full-time, Monday to Friday, with occasional weekend work for events or campaigns

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level Brand & PR Manager in Greece, with experience ranging from 5 to 10 years.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, focusing on luxury eco-chic resorts in the wider Mediterranean region

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2021, with a short but established history in the luxury hospitality sector

Company Description:

• Ella Resorts is a unique collection of luxury eco-chic resorts in the wider Mediterranean region
• Each property assimilates and is designed to highlight the unique characteristics of its host location within a carefully selected setting rich in Greek history, culture, and stunning landscapes
• The company aims to provide exceptional guest experiences across its brand, with a focus on sustainable luxury hospitality

Company Specialties:

• Luxury eco-chic resorts
• Sustainable hospitality
• Cultural immersion and authentic experiences

Company Website: http://www.ellaresorts.com

ASSUMPTION: Ella Resorts is a growing hospitality company with a focus on luxury eco-chic resorts, offering opportunities for career advancement and professional development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: Reports directly to the Group Marketing Manager, with cross-functional collaboration across various departments

Work Arrangement: On-site, full-time position with occasional weekend work for events or campaigns

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands
• Opportunities to work on international projects and collaborate with global partners
• Chance to develop leadership skills by managing an in-house team and mentoring junior team members

ASSUMPTION: This role offers growth opportunities within the marketing department and the broader hospitality industry, with potential for career advancement as the company continues to expand.

🌍 Location & Work Environment

Office Type: Corporate office in Marousi, Athens, with potential travel to resort locations for events and campaigns

Office Location(s): Marousi, Athens 151 25, GR

Geographic Context:

• Marousi is a suburban municipality in the northern part of Athens, Greece
• The area offers a mix of urban and suburban living, with easy access to the city center and nearby beaches
• Greece is a popular tourist destination, with a strong hospitality industry and a rich cultural heritage

Work Schedule: Full-time, Monday to Friday, with occasional weekend work for events or campaigns

ASSUMPTION: The work environment is collaborative and inclusive, with opportunities for professional growth and development within the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Group Marketing Manager and/or other department heads
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Brand management and strategy development
• Public relations and media relations skills
• Leadership and team management abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in brand management and public relations
• Include specific examples of successful brand campaigns or PR initiatives you've led in the past
• Demonstrate your understanding of the Greek hospitality market and the luxury eco-chic resort segment
• Prepare questions that showcase your interest in the role and the company, as well as your eagerness to contribute to their continued success

ATS Keywords: Brand management, public relations, media relations, team leadership, strategic thinking, creative development, communication skills, organizational skills, collaboration, market insights, storytelling, cultural relevance, guest experience, sustainable luxury, influencer collaborations, campaign management

ASSUMPTION: The application process is designed to assess candidates' skills and fit for the role, with a focus on brand management, public relations, and leadership abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• PR and media monitoring tools (e.g., Mention, Brand24)
• Design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies required for this role are standard for the hospitality and marketing industries, with a focus on productivity, communication, and design software.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and eco-consciousness
• Cultural immersion and authentic experiences
• Exceptional guest experiences
• Collaboration and teamwork
• Continuous learning and development

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and responsive to change
• Passionate about hospitality, guest experiences, and brand building

Self-Assessment Questions:

• How do you align with Ella Resorts' commitment to sustainability and eco-consciousness in your personal and professional life?
• How do you ensure that your work maintains a strong focus on cultural immersion and authentic experiences?
• Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?

ASSUMPTION: Ella Resorts values a work environment that is collaborative, innovative, and focused on exceptional guest experiences, with a strong commitment to sustainability and cultural immersion.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing strategic thinking with hands-on execution
• Adapting to a fast-paced and growing work environment
• Working with diverse stakeholders, including resort teams, external partners, and global media outlets
• Occasional travel for events and campaigns, which may disrupt personal schedules

ASSUMPTION: This role presents unique challenges and opportunities for growth, with a focus on managing multiple projects, balancing strategic thinking with hands-on execution, and adapting to a fast-paced work environment.

📈 Similar Roles Comparison

• Unlike traditional hospitality roles, this position focuses heavily on brand management and public relations, with a strong emphasis on storytelling and cultural relevance
• Compared to other brand management roles, this position requires a deep understanding of the luxury eco-chic resort segment and the Greek hospitality market
• Career progression in this role may involve growing within the marketing department, taking on additional responsibilities, or exploring opportunities in other areas of the hospitality industry

ASSUMPTION: This role is unique within the hospitality industry, with a strong focus on brand management and public relations, and offers opportunities for career growth and development within the marketing department and the broader hospitality industry.

📝 Sample Projects

• Developing and implementing a comprehensive brand strategy for a new luxury eco-chic resort in Crete
• Organizing a press event in Athens to launch a new sustainable initiative across the Ella Resorts portfolio
• Managing an influencer collaboration campaign to promote a resort's unique cultural experiences and eco-friendly practices

ASSUMPTION: Sample projects for this role involve developing and implementing brand strategies, organizing press events, and managing influencer collaborations to promote Ella Resorts' unique offerings and commitment to sustainability.

❓ Key Questions to Ask During Interview

• How does Ella Resorts plan to expand its portfolio in the coming years, and how will this role contribute to that growth?
• Can you describe the team structure and dynamics within the marketing department, and how this role fits into that structure?
• How does Ella Resorts support the professional development and growth of its employees, particularly within the marketing department?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Ella Resorts balance the need for consistency in its brand identity with the unique characteristics of each resort location?

ASSUMPTION: Key questions for this role focus on the company's growth plans, team structure and dynamics, professional development opportunities, performance metrics, and brand consistency.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/xbd62AQ7h1S9JCC4joSFvq/brand-%26-pr-manager-in-marousi-at-ella-hotels-and-resorts
• Tailor your resume and cover letter to highlight your relevant experience in brand management and public relations, with a focus on the Greek hospitality market and the luxury eco-chic resort segment
• Prepare questions that showcase your interest in the role and the company, as well as your eagerness to contribute to their continued success
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.