📌 Core Information
🔹 Job Title: Brand & Product Learning Senior Manager
🔹 Company: GE Appliances, a Haier company
🔹 Location: USA, Louisville, KY
🔹 Job Type: Full-time
🔹 Category: Manufacturing, Training & Development
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing, designing, and executing comprehensive learning programs for brand and product education
- Collaborating with cross-functional leaders to understand training needs and recommend effective solutions
- Managing content development and delivering innovative training solutions
- Improving processes to streamline curriculum development and enhance project efficiency
ASSUMPTION: This role requires a high level of collaboration, creativity, and project management skills to succeed in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Lead the strategy, design, and execution of comprehensive learning programs for brand and product education
✅ Partner with senior leaders across Sales, Marketing, Engineering, and Product to understand training needs and recommend effective solutions
✅ Host live virtual sessions each quarter to enhance engagement with key teams
✅ Oversee timelines, resources, and communications to ensure delivery of launch-ready training materials
✅ Guide and inspire creative development teams to produce high-quality content across multiple formats
✅ Champion innovation in training through initiatives such as brand certifications, quarterly programs, and flagship learning events
✅ Develop customer training toolkits and scalable learning solutions in partnership with internal teams and external vendors
✅ Identify process improvements to streamline curriculum development and enhance project efficiency
✅ Conduct post-launch reviews to identify learning gaps, refresh content, and leverage new technologies
✅ Facilitate in-person and virtual training sessions as needed
✅ Travel approximately 5–10% for major training events and business needs
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration to deliver effective learning programs.
🎯 Required Qualifications
Education: Bachelor’s degree from an accredited college or university
Experience: 7+ years of relevant experience in curriculum development or instructional design
Required Skills:
- Strong communication skills—verbal, written, and presentation
- Proven experience managing cross-functional projects
- Proficiency in PowerPoint design
- Familiarity with e-learning development tools such as Articulate
- Ability to collaborate effectively, influence across teams, and proactively solve problems
Preferred Skills:
- Experience in appliance industry training, sales, or marketing
- Organized and proactive with a strong sense of ownership
- Flexible and resourceful, with a solution-oriented mindset
- Enthusiasm for continuous learning and applying trends in adult learning
ASSUMPTION: While a background in the appliance industry is not required, it would be beneficial for understanding the products and market context.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 per year (Estimated based on industry standards for similar roles and experience levels)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Tuition assistance and professional development opportunities
- Employee discounts on appliances
Working Hours: Full-time, typically 40 hours per week, with flexibility for major training events and business needs
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically home appliances
Company Size: 10,001+ employees, providing ample opportunities for career growth and internal mobility
Founded: 1904, with a rich history and established brand in the home appliance market
Company Description:
- GE Appliances is a leading U.S. manufacturer of home appliances, headquartered in Louisville, Kentucky
- They offer a wide range of products under brands such as Monogram™, Café™, GE Profile™, GE®, Haier™, and Hotpoint™
- Their operations support nearly 90,000 additional American jobs and represent an investment of more than $2 billion since 2016
Company Specialties:
- Appliance parts and service
- Selling home appliances to builders, remodelers, and building distributors
- Solutions for all home appliances needs and specifying home appliances for designers and architects
Company Website: geappliancesco.com
ASSUMPTION: GE Appliances is a well-established company with a strong brand and extensive market presence, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager, responsible for leading a team and driving strategic initiatives
Reporting Structure: This role reports directly to the Director of Learning & Development
Work Arrangement: On-site, with occasional travel for major training events and business needs
Growth Opportunities:
- Potential to advance to a Director or higher-level role within the Learning & Development department
- Opportunities to expand responsibilities based on business needs and personal interests
- Access to professional development and training opportunities to enhance skills and advance career
ASSUMPTION: This role offers significant opportunities for career growth and development within the Learning & Development department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a collaborative and innovative work environment
Office Location(s): Appliance Park, Louisville, KY
Geographic Context:
- Louisville, KY, is located in the eastern United States, with a population of approximately 617,000 people
- The city offers a mix of urban and suburban living, with a cost of living that is lower than the national average
- Louisville is known for its vibrant arts scene, historic neighborhoods, and annual events such as the Kentucky Derby
Work Schedule: Full-time, typically 40 hours per week, with flexibility for major training events and business needs
ASSUMPTION: The location offers a mix of urban and suburban living, with a cost of living that is lower than the national average, providing affordable housing options for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Director of Learning & Development
- Background check and offer extension
Key Assessment Areas:
- Communication and presentation skills
- Project management and organizational skills
- Creativity and innovation in training solutions
- Collaboration and cross-functional teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past training initiatives and their impact on business outcomes
- Research GE Appliances and their products to demonstrate your understanding of the company and its offerings
ATS Keywords: Curriculum Development, Instructional Design, Training Needs Assessment, Content Development, Creative Development, Customer Training, Process Improvement, Virtual Training, Innovation, Continuous Learning
ASSUMPTION: The application process is designed to assess the candidate's communication, project management, creativity, and collaboration skills, as well as their understanding of the company and its products.
🛠️ Tools & Technologies
- PowerPoint
- Articulate
- Learning Management Systems (LMS)
- Video conferencing tools (e.g., Zoom, Microsoft Teams)
ASSUMPTION: The required tools and technologies are standard in the Learning & Development field and can be easily mastered by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Zero Distance: Creating a culture of connection, collaboration, and belonging
- Inclusion & Diversity: Fostering an environment where all voices are heard, valued, and encouraged to contribute
- Customer Focus: Understanding and meeting the needs of our customers, both internal and external
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Innovative: Embracing new ideas and approaches to drive business results
- Adaptable: Responding to changing business needs and priorities
Self-Assessment Questions:
- How do you embody the Zero Distance philosophy in your daily work?
- Describe a time when you fostered inclusion and diversity in a team setting?
- How do you approach continuous learning and staying up-to-date with industry trends?
ASSUMPTION: GE Appliances values a culture of connection, collaboration, and belonging, with a strong focus on inclusion and diversity, customer focus, and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Balancing the needs of various stakeholders, including internal teams and external customers
- Keeping up with the latest trends and best practices in adult learning and training technologies
- Occasional travel for major training events and business needs
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Unlike other instructional design roles, this position focuses specifically on brand and product learning, requiring a deep understanding of the company's products and market
- As a Senior Manager, this role offers more strategic and leadership responsibilities compared to individual contributor roles in instructional design
- Career progression in this role could lead to Director or higher-level positions within the Learning & Development department or other functions within the organization
ASSUMPTION: This role offers unique opportunities for career growth and development within the Learning & Development department and the broader organization.
📝 Sample Projects
- Developing a comprehensive brand certification program for the sales team
- Creating a quarterly product training series to keep internal teams up-to-date with new features and benefits
- Designing and delivering a flagship learning event to celebrate the launch of a new product line
ASSUMPTION: These sample projects demonstrate the strategic and creative nature of the role, requiring a strong understanding of the company's products and market, as well as effective communication and collaboration skills.
❓ Key Questions to Ask During Interview
- How does this role support the overall business strategy and goals of GE Appliances?
- What are the key priorities for this role in the first 90 days?
- How does the Learning & Development department collaborate with other functions within the organization?
- What opportunities are there for professional development and career growth within the department and the broader organization?
- How does GE Appliances support work-life balance for its employees?
ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the opportunities for professional development and career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past training initiatives and their impact on business outcomes
- Research GE Appliances and their products to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
