Brand Research & Insights - Manager (temporary role) - EY Global Delivery Services

📌 Core Information 🔹 Job Title: Brand Research & Insights - Manager (temporary role) - EY Global Delivery Services 🔹 Company: EY 🔹 Location: Caba, La Union, Philippines 🔹 Job Type: On-site, Temporary 🔹 Category: Brand and Marketing 🔹 Date Posted: April 25, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: 1. Brand Strategy: Drive EY's brand strategy through comprehensive research and insightful data analysis. 2. Global Brand Tracking: Manage global brand tracking initiatives, including the EY Global Brand Survey. 3. Cross-Functional Collaboration: Work closely with various teams to ensure brand strategies are informed by robust data and insights. 4. Temporary Role: This is a temporary role with an estimated period of 12 months. ASSUMPTION: This role requires a strong background in market research and brand strategy. Candidates should be comfortable working in a fast-paced, global environment and collaborating with diverse teams. 📋 Key Responsibilities ✅ Global Brand Survey Research: - Support the design and execution of global brand survey studies to monitor brand health and perception across various markets. - Analyze research findings to identify trends, strengths, opportunities, and areas for improvement. - Develop and maintain automated reporting systems to provide insightful reports for stakeholders. ✅ Brand Insights Development: - Collaborate in synthesizing brand research and other data sources to generate actionable brand insights. - Analyze Google keyword data to understand search trends and behavior, generating insightful reports. ✅ Advertising Testing Support: - Assist in planning and executing advertising tests to evaluate the effectiveness of marketing campaigns. - Analyze test results to provide recommendations for optimizing ad strategies and improving ROI. ASSUMPTION: Successful candidates will have a proven track record in market research, brand strategy, and data analysis. They should be comfortable managing multiple projects simultaneously and working in a fast-paced environment. 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. Experience: - 5+ years of experience in market research, with a demonstrated ability to support brand performance initiatives. Required Skills: - Strong analytical skills with proficiency in data analysis tools and software (e.g., SPSS, Excel, Google Analytics). - Excellent communication and presentation skills, with the ability to convey complex data insights to diverse audiences. - Experience in automated reporting and data visualization tools. - Track record of research agency management and large multinational research programs. - Ability to work collaboratively in a fast-paced, multidisciplinary environment and manage multiple projects simultaneously. Preferred Skills: - Experience in advertising testing and optimization. - Familiarity with Google Keyword Data Analysis tools. ASSUMPTION: Candidates should have a strong background in market research and brand strategy, with a proven ability to manage global research programs and collaborate with cross-functional teams. 💰 Compensation & Benefits Salary Range: The salary range for this role is estimated to be PHP 800,000 - 1,200,000 per year, based on industry standards for a Manager-level role in the Philippines with 5-10 years of experience. This estimate may vary depending on the candidate's qualifications and the company's internal salary structure. Benefits: - Comprehensive health insurance and retirement plans. - Generous vacation and leave policies. - Employee assistance programs. - Professional development opportunities and training. - Flexible work arrangements and remote work options, depending on the role and team requirements. Working Hours: Full-time (40 hours per week), with flexibility during peak hours. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's internal salary structure. Benefits may also vary based on the company's policies and the candidate's employment status. 📌 Applicant Insights 🔍 Company Context Industry: Business Consulting and Services - EY is a global leader in assurance, tax, transaction, and advisory services. - They operate in over 150 countries and have over 293,000 employees worldwide. Company Size: 201-500 employees - EY's size allows for a diverse range of opportunities and a well-established infrastructure to support employee growth and development. Founded: 1998 - EY was founded in 1998 and has since grown to become one of the largest professional services firms in the world. Company Description: - EY exists to build a better working world, helping to create long-term value for clients, people, and society. - They provide trust through assurance and help clients grow, transform, and operate. Company Specialties: - Assurance - Tax - Transaction - Advisory - Strategy - Consulting Company Website: http://www.ey.com ASSUMPTION: EY's size, global presence, and diverse service offerings provide a unique opportunity for candidates to gain exposure to various industries and develop a well-rounded skill set. The company's focus on building a better working world also offers a chance for candidates to make a positive impact on society. 📊 Role Analysis Career Level: Manager-level role with potential for growth and career advancement within the organization. Reporting Structure: This role reports directly to the Global Brand Research & Insights Leader and collaborates with cross-functional teams across EY. Work Arrangement: On-site, full-time role with flexibility during peak hours. Remote work options may be available depending on the team's needs and the candidate's qualifications. Growth Opportunities: - Potential to advance to a Director or Senior Director role as the team and company grow. - Opportunities to lead and mentor junior team members, developing leadership skills. - Exposure to various industries and clients, fostering a well-rounded understanding of business operations. ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a global, fast-paced environment and develop their skills in brand research, data analysis, and team leadership. 🌍 Location & Work Environment Office Type: On-site, with a hybrid or remote work option depending on the team's needs and the candidate's qualifications. Office Location(s): EY's global headquarters are located in Nassau, Bahamas, with regional offices and client-facing teams worldwide. Geographic Context: - Caba, La Union, Philippines is the primary location for this role, with potential for remote work or travel to other offices as needed. - The Philippines is home to a diverse range of industries and offers a unique cultural experience for expatriate employees. Work Schedule: - Full-time (40 hours per week), with flexibility during peak hours to accommodate global team collaboration and project deadlines. ASSUMPTION: The work environment for this role is dynamic and fast-paced, requiring candidates to be adaptable, organized, and comfortable working in a global, multicultural setting. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess communication skills and cultural fit. 3. In-depth interviews with the hiring manager and relevant team members to discuss the role's responsibilities, qualifications, and expectations. 4. Final round interviews with senior leadership to evaluate the candidate's fit for the role and the organization. Key Assessment Areas: - Problem-solving skills and analytical thinking. - Ability to work collaboratively in a cross-functional team environment. - Communication and presentation skills, with a focus on data-driven storytelling. - Adaptability and flexibility in a fast-paced, global work environment. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. 3. Research EY's brand, mission, and values to demonstrate your understanding of the organization and your fit within the company culture. ATS Keywords: To improve your application's visibility, include relevant keywords from the job description in your resume, such as: - Brand Research - Market Analysis - Data Analysis - Global Brand Tracking - Advertising Testing - Cross-Functional Collaboration - Project Management - Stakeholder Communication - Google Analytics - SPSS - Excel ASSUMPTION: The interview process for this role is comprehensive and designed to evaluate the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, global work environment. 🛠 Cultural Fit Considerations Company Values: - Building a better working world - Staying Curious - One Global Team - Respect for Each Other - Integrity and Quality Work Style: - Collaborative and inclusive, with a focus on teamwork and knowledge sharing. - Results-driven and focused on delivering high-quality work products. - Adaptable and open to feedback, with a continuous learning mindset. Self-Assessment Questions: 1. How do your personal values align with EY's company values, particularly 'Building a better working world'? 2. Describe a situation where you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome? 3. How do you approach collaborating with cross-functional teams, and what steps do you take to ensure effective communication and knowledge sharing? ASSUMPTION: Candidates should be prepared to discuss their alignment with EY's company values and provide specific examples of their problem-solving skills, adaptability, and teamwork abilities. ⚠️ Potential Challenges 1. Global Time Zone Management: Working with teams across different time zones may require flexibility in scheduling and communication to accommodate global team collaboration. 2. Data Overload: The volume of data and reports generated by global brand tracking initiatives may be overwhelming at times, requiring strong organizational skills and attention to detail. 3. Stakeholder Management: Balancing the needs and expectations of various stakeholders, both internal and external, can be challenging and may require strong communication and negotiation skills. 4. Rapidly Evolving Technologies: The digital landscape is constantly changing, and candidates should be prepared to adapt to new tools, platforms, and methodologies as they emerge. ASSUMPTION: Successful candidates will be comfortable working in a dynamic, fast-paced environment and have a proven track record of managing multiple projects, stakeholders, and data sources simultaneously. 📈 Similar Roles Comparison 1. Role Differentiation: This role focuses on brand research and insights, while similar roles in market research or data analysis may have a broader scope or more specialized focus. 2. Industry Context: EY's global presence and diverse client base offer unique insights and opportunities for candidates to gain exposure to various industries and business models. 3. Career Path Comparison: This role provides a clear path for career advancement within EY, with opportunities to lead and mentor junior team members, develop leadership skills, and gain experience in brand strategy and management. ASSUMPTION: Candidates should research similar roles within the industry to understand the unique aspects of this opportunity and how it aligns with their career goals and aspirations. 📝 Sample Projects 1. Global Brand Tracking Initiative: Develop and implement a comprehensive global brand tracking system that monitors EY's brand health and perception across various markets and regions. 2. Advertising Effectiveness Study: Design and execute a study to evaluate the impact of EY's advertising campaigns on brand awareness, perception, and customer acquisition. 3. Competitive Landscape Analysis: Conduct a thorough analysis of EY's competitors, identifying strengths, weaknesses, opportunities, and threats to inform brand strategy and positioning. ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have contributed to brand strategy and management in previous roles. 💡 Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of this role and how they may evolve over time? 2. Team Structure: How is the brand research and insights team structured, and what are the key relationships with other departments and stakeholders? 3. Growth Opportunities: What opportunities exist for professional development and career advancement within this role and the broader organization? 4. Work-Life Balance: How does EY support work-life balance for employees in this role, particularly given the global nature of the work and the potential for remote work options? 5. Company Culture: How would you describe EY's company culture, and what steps does the organization take to foster an inclusive and collaborative work environment? ASSUMPTION: Candidates should approach the interview process as an opportunity to learn more about the role, the team, and the organization, and to demonstrate their fit for the position and their enthusiasm for the opportunity. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link. 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your problem-solving skills, teamwork, and adaptability. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability, and research EY's brand, mission, and values to demonstrate your understanding of the organization and your fit within the company culture. 4. Follow up with the hiring manager or HR representative within one week of submitting your application to inquire about the status of your application and express your continued interest in the role. 5. If invited for an interview, arrive prepared with thoughtful questions about the role, the team, and the organization, and be ready to discuss your qualifications, experiences, and career goals in depth. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.