Brand Social Strategy & Execution, Alexa/ Alexa+ Brand Marketing

📌 Core Information

🔹 Job Title: Brand Social Strategy & Execution, Alexa/ Alexa+ Brand Marketing

🔹 Company: Amazon

🔹 Location: Seattle, Washington, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Setting vision and annual social media strategies for Alexa and Alexa+ brands
• Executing compelling social media campaigns across various platforms
• Collaborating with internal teams and external stakeholders to optimize brand social approaches
• Analyzing social media metrics to evaluate campaign performance and maximize audience engagement
• Identifying new opportunities to drive brand awareness and engagement based on evolving customer and cultural trends

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work autonomously. The ideal candidate will have a deep understanding of social media trends and best practices, as well as experience managing complex cross-functional projects.

📋 Key Responsibilities

✅ Set vision and annual social media strategies across Alexa parent brand and Alexa+, including campaign level social briefs through to execution oversight

✅ Serve as subject matter expert on social media best practices and emerging trends to ensure Alexa remains best in class in social strategy and execution

✅ Work with team to establish short- and long-term learning agendas and analyze social media metrics to optimize strategies and maximize audience engagement

✅ Work with internal creative partners to deliver the best-in-class campaigns and content to our customers, including being a hands-on content creator when necessary

✅ Identify new opportunities to drive awareness and brand engagement, based on evolving customer and cultural trends, including a focus on reaching younger and diverse audiences

✅ Execute zeitgeist and trend-driven marketing campaigns to insert Alexa as part of the cultural conversation

✅ Partner with team to stay on top of social conversation and engage with Alexa social brand following through community management program

✅ Partner across functional teams to drive process improvement and efficiency

ASSUMPTION: This role requires strong project management skills, the ability to work well with diverse stakeholders, and the capacity to juggle multiple competing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 8+ years of professional non-internship marketing experience, with demonstrated results setting holistic social media strategies for Fortune 500 brands

Required Skills:

• Proven expertise in social media strategy and execution
• Strong analytical skills and data-driven decision-making
• Excellent project management skills
• Excellent communication and collaboration skills
• Fluency in English

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Sprout Social)
• Fluency in additional languages
• Experience working with cross-functional teams in a global organization

ASSUMPTION: Candidates with a proven track record of driving measurable results through social media campaigns and experience working with diverse teams will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a senior marketing role in Seattle)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and holidays
• Employee discounts

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: Salary range is estimated based on industry standards for a senior marketing role in Seattle. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Amazon operates in the e-commerce and technology industries, with a focus on innovation, customer obsession, and operational excellence.

Company Size: Amazon is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Amazon was founded in 1994 and has since grown to become one of the world's leading e-commerce platforms.

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.

Company Specialties:

• E-commerce
• Operations
• Internet

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and diverse product offerings provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking.

Reporting Structure: The ideal candidate will report directly to the Alexa Brand & Lifecycle Marketing organization and collaborate with various internal teams and external stakeholders.

Work Arrangement: This role is on-site, with flexibility for remote work as needed.

Growth Opportunities:

• Potential to take on additional responsibilities and lead teams as the company continues to grow and expand its social media presence
• Opportunities to work on high-impact projects and campaigns that drive meaningful business results
• Chance to learn from and collaborate with experienced marketing professionals across various teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and make a meaningful impact on the company's social media strategy.

🌍 Location & Work Environment

Office Type: Amazon's Seattle headquarters is a modern, collaborative workspace with on-site amenities and a focus on employee well-being.

Office Location(s): 2127 7th Ave, Seattle, WA 98109, US

Geographic Context:

• Seattle is a vibrant, tech-focused city with a thriving job market and a high cost of living
• The city is known for its natural beauty, with easy access to outdoor activities and cultural attractions
• Seattle has a diverse and inclusive community, with a strong focus on social responsibility

Work Schedule: Full-time, with flexibility for remote work as needed

ASSUMPTION: The ideal candidate will thrive in a fast-paced, collaborative work environment and be comfortable working in a large organization with diverse teams and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a recruiter
• Phone or video interview with the hiring manager
• On-site or virtual final interview with the team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Highlight relevant experience and achievements in social media strategy and execution
• Demonstrate a strong understanding of Amazon's brand and social media presence
• Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability

ATS Keywords: Social media strategy, campaign execution, cross-functional collaboration, analytical expertise, content creation, community management, trend analysis, brand engagement, project management, stakeholder management, agile production, audience engagement, creative briefing, performance measurement, innovation, diversity focus

ASSUMPTION: The ideal candidate will have a strong understanding of Amazon's brand and social media presence, as well as a proven track record of driving measurable results through social media campaigns.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Sprout Social)
• Data analysis and visualization tools (e.g., Excel, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The ideal candidate will be comfortable using a variety of tools and technologies to streamline workflows and optimize social media campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and adaptable

Self-Assessment Questions:

• How do you stay up-to-date with emerging social media trends and best practices?
• Can you provide an example of a time when you drove measurable results through a social media campaign?
• How do you prioritize and manage multiple competing priorities in a fast-paced work environment?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Amazon, with a customer-centric mindset, a passion for innovation, and a commitment to operational excellence.

⚠️ Potential Challenges

• Managing a large volume of work and multiple competing priorities
• Collaborating effectively with diverse stakeholders across various teams and time zones
• Keeping up with the fast-paced and ever-evolving social media landscape
• Balancing short-term campaign execution with long-term strategic planning

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced environment, with the ability to prioritize and manage multiple competing priorities effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on social media strategy and execution for the Alexa and Alexa+ brands, with a strong emphasis on driving brand engagement and awareness
• Similar roles in the industry may focus more on paid social media advertising or content creation, rather than holistic social media strategy
• Career paths for this role may include progression into senior marketing leadership positions or transition into other areas of marketing, such as brand management or product marketing

ASSUMPTION: The ideal candidate will have a strong understanding of the unique aspects of this role and be able to articulate how their skills and experience align with the specific requirements of the position.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a major product launch, including organic and paid social media campaigns, influencer partnerships, and community management initiatives
• Analyzing social media metrics to optimize campaign performance and maximize audience engagement, resulting in a 20% increase in brand sentiment and a 15% increase in sales
• Collaborating with cross-functional teams to develop and execute a social media campaign that inserts the brand into a cultural conversation, resulting in widespread media coverage and a significant increase in brand awareness

ASSUMPTION: The ideal candidate will have experience working on high-impact social media projects that drive meaningful business results.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does this role fit into the broader marketing organization and company strategy?
• What are the most pressing challenges facing the social media team, and how can this role help address them?
• What opportunities are there for growth and development within this role and the broader organization?
• How does Amazon support work-life balance for employees in this role?

ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions that demonstrate a strong understanding of the role and a commitment to driving meaningful results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on social media strategy and execution
• Prepare for the interview by researching Amazon's brand and social media presence, as well as the specific requirements of the role
• Follow up with the hiring manager one week after the interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.