Brand Specialist (6-Month Contract)

📌 Core Information 🔹 Job Title: Brand Specialist (6-Month Contract) 🔹 Company: Dexterra Group 🔹 Location: Mississauga, Ontario, Canada 🔹 Job Type: Full-time, Contract 🔹 Category: Marketing, Branding 🔹 Date Posted: May 16, 2025 🔹 Experience Level: Intermediate (2-5 years) 🔹 Remote Status: Hybrid (Approximately 50% remote) 🚀 Job Overview Key aspects of this role include: - Developing and maintaining branding strategies and visual identity for new business, site refreshes, and openings. - Building and managing the company's image library for use across marketing and operations. - Supporting branding and marketing efforts for both new and existing locations. - Creating marketing and merchandising strategies that reflect current trends and business needs. - Providing hands-on operational support, including training and action plans. ASSUMPTION: This role requires a balance of creative thinking and practical execution, with a significant portion of time spent in food service environments or at Dexterra offices. National travel is required, so candidates should be comfortable with frequent travel. 📋 Key Responsibilities ✅ Develop and maintain branding strategies and visual identity for new business, site refreshes, and openings. ✅ Build and manage the company's image library for use across marketing and operations. ✅ Support branding and marketing efforts for both new and existing locations. ✅ Keep the MicroMarket design package up to date and aligned with brand standards. ✅ Help plan and coordinate new brand installations, from site reviews to approvals. ✅ Create marketing and merchandising strategies that reflect current trends and business needs. ✅ Develop content for the operational marketing guide, including written materials, images, videos, training presentations, and video support. ✅ Create seasonal merchandising guidelines for all food service stations. ✅ Research and recommend smallwares, equipment, and display fixtures. ✅ Coach and support food service teams to ensure brand consistency and great food presentation. ✅ Train and coach the Engagement team to help deliver consistent, high-quality brand experiences. ASSUMPTION: This role involves a mix of strategic planning, creative execution, and operational support. Successful candidates will be comfortable working independently and as part of a team, with a strong attention to detail and excellent communication skills. 🎯 Required Qualifications Education: - Post-secondary degree/diploma or equivalent relevant experience in marketing/merchandising. Experience: - Proven experience in a marketing or merchandising related role, preferably within the foodservice industry. - Previous experience in foodservice environments is strongly preferred. Required Skills: - A great attitude! - Strong organizational and time management skills, with proficiency in Microsoft Office. - Excellent written and verbal communication skills. - Proficiency in Microsoft Office (especially PowerPoint and Excel). - Must be able to travel across Canada as required. Preferred Skills: - Experience with branding and marketing for foodservice environments. - Familiarity with operational marketing guides and training materials. ASSUMPTION: Candidates with a strong background in marketing or merchandising, preferably within the foodservice industry, will be well-suited to this role. Previous experience in foodservice environments is a significant asset. 💰 Compensation & Benefits Salary Range: The salary range for this role is CAD 60,000 - CAD 75,000 per year (pro-rated for the 6-month contract), based on industry standards for a marketing specialist role in Mississauga, Ontario. Benefits: - Career advancement opportunities. - Employee Referral Program. Working Hours: This role is full-time, with a 40-hour workweek. The work arrangement is hybrid, with approximately 50% of the time spent in food service environments or at Dexterra offices, and the remaining 50% spent remotely. National travel is required. ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing specialist role in Mississauga, Ontario. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Dexterra Group operates in the facilities services industry, focusing on support services for the creation, management, and operation of infrastructure across Canada. The company provides a range of services, including facilities management, workforce accommodation solutions, and other support services for diverse clients in the public and private sectors. Company Size: Dexterra Group is a mid-sized company with 5,001-10,000 employees, providing a large network of opportunities and resources for employees. Founded: Dexterra Group is a publicly listed corporation (TSX:DXT) that delivers a range of support services for the creation, management, and operation of infrastructure across Canada. Company Description: - Dexterra Group is a fast-growing, financially strong, publicly listed company (TSX:DXT) with a far-reaching presence across North America. - The company aims to provide its people with more than just a job, offering fulfilling opportunities in a culture that promotes stability, diversity and inclusion, camaraderie, employee recognition, work-life balance, and doing what you love. - For over 75 years, the companies that began independently and now form Dexterra Group have been dedicated to serving North American clients to create and manage built environments that play a vital role in our economy and our local communities. Company Specialties: - Facilities management services - Workforce accommodation solutions - Other support services for diverse clients in the public and private sectors Company Website: dexterra.com ASSUMPTION: Dexterra Group's size and industry provide opportunities for career growth and exposure to diverse projects. The company's focus on employee well-being and work-life balance makes it an attractive employer for candidates seeking a positive work environment. 📊 Role Analysis Career Level: This role is an intermediate-level position, requiring 2-5 years of experience in marketing or merchandising, preferably within the foodservice industry. Reporting Structure: The Brand Specialist will report directly to the Director of Marketing, Culinary & Sustainability. Work Arrangement: This role is a 6-month contract with a hybrid work arrangement, spending approximately 50% of the time in food service environments or at Dexterra offices, and the remaining 50% remotely. National travel is required. Growth Opportunities: - Opportunities for career advancement within the company. - Exposure to diverse projects and clients, allowing for the development of new skills and expertise. - The chance to work with a large, established company with a strong presence in the industry. ASSUMPTION: This role offers opportunities for career growth and skill development within a large, established company. The 6-month contract provides a chance to gain experience in a specific area of marketing and potentially transition into a permanent role. 🌍 Location & Work Environment Office Type: Dexterra Group's headquarters is located in Mississauga, Ontario, with additional offices in Calgary, Alberta, and Dallas, Texas. Office Location(s): - 5925 Airport Rd, Suite 1000, Mississauga, Ontario L4V 1W1, CA - Suite 900, 240-4th Avenue SW, Calgary, Alberta T2P4H4, CA - 4925 Greenville Ave, Suite 200, Dallas, Texas 75206, US Geographic Context: - Mississauga is the sixth-largest city in Canada and is located in the Greater Toronto Area (GTA). - The GTA is a major economic hub, with a diverse range of industries and employment opportunities. - Mississauga is home to a multicultural population, with a wide range of amenities and attractions. Work Schedule: The work schedule for this role is full-time, with a 40-hour workweek. The work arrangement is hybrid, with approximately 50% of the time spent in food service environments or at Dexterra offices, and the remaining 50% spent remotely. National travel is required. ASSUMPTION: The location of Dexterra Group's headquarters in Mississauga, Ontario, provides easy access to a diverse range of industries and employment opportunities. The hybrid work arrangement offers flexibility and the opportunity to work remotely for part of the week. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the Dexterra Group careers portal. 2. Phone or video screening with the hiring manager to assess cultural fit and basic qualifications. 3. In-person or virtual interview with the hiring manager and other team members to discuss the role in more detail and assess skills and experience. 4. Final interview with the Director of Marketing, Culinary & Sustainability to discuss career growth opportunities and next steps. Key Assessment Areas: - Marketing and merchandising experience, with a focus on branding and visual identity. - Ability to work independently and as part of a team. - Strong organizational and time management skills. - Excellent communication skills, both written and verbal. - Proficiency in Microsoft Office (especially PowerPoint and Excel). Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Include specific examples of your experience with branding and marketing for foodservice environments. - Be prepared to discuss your ability to work independently and as part of a team, as well as your strong organizational and time management skills. ATS Keywords: Branding, Marketing, Merchandising, Foodservice, Visual Identity, Operational Support, Training, Action Plans, Microsoft Office, PowerPoint, Excel, Teamwork, Independence, Organization, Time Management, Communication ASSUMPTION: The application process for this role is likely to involve several interviews, with a focus on assessing the candidate's marketing and merchandising experience, as well as their ability to work independently and as part of a team. Candidates should be prepared to provide specific examples of their experience and skills. 🛠️ Tools & Technologies - Microsoft Office Suite (PowerPoint, Excel) - Adobe Creative Suite (Photoshop, Illustrator) - Project management tools (e.g., Asana, Trello) - Travel management tools (e.g., Concur, Egencia) ASSUMPTION: The tools and technologies required for this role are standard for marketing and merchandising professionals. Candidates should be comfortable using Microsoft Office Suite and Adobe Creative Suite, as well as project management and travel management tools. 👔 Cultural Fit Considerations Company Values: - Service is everything. - We care about our people. - We are one team. - We are accountable. - We strive for excellence. Work Style: - Collaborative and team-oriented. - Results-driven and focused on delivering high-quality work. - Adaptable and able to work in a dynamic environment. - Comfortable with frequent travel and working in food service environments. Self-Assessment Questions: - How do you align with Dexterra Group's company values, particularly "Service is everything" and "We care about our people"? - How comfortable are you working in a dynamic environment and traveling frequently? - How do you balance working independently and as part of a team to deliver high-quality results? ASSUMPTION: Dexterra Group's company values emphasize service, teamwork, accountability, and excellence. Candidates should be able to demonstrate how their work style and values align with those of the company. ⚠️ Potential Challenges - Balancing creative thinking with practical execution in a dynamic work environment. - Managing multiple projects and priorities simultaneously. - Adapting to frequent travel and working in food service environments. - Ensuring brand consistency across diverse locations and teams. ASSUMPTION: This role presents unique challenges, including balancing creative thinking with practical execution, managing multiple projects and priorities, and adapting to frequent travel and diverse work environments. Candidates should be comfortable with these challenges and able to demonstrate their ability to overcome them. 📈 Similar Roles Comparison - Brand Manager (Foodservice Industry): This role is similar to a Brand Manager position within the foodservice industry, with a focus on developing and maintaining branding strategies and visual identity. However, the Brand Specialist role is a 6-month contract, while a Brand Manager position is typically permanent. - Marketing Specialist (Foodservice Industry): This role is similar to a Marketing Specialist position within the foodservice industry, with a focus on supporting branding and marketing efforts for both new and existing locations. However, the Brand Specialist role has a stronger emphasis on visual identity and operational support. - Brand Coordinator (Corporate): This role is similar to a Brand Coordinator position within a corporate setting, with a focus on maintaining brand standards and ensuring brand consistency. However, the Brand Specialist role involves more hands-on operational support and travel. ASSUMPTION: While this role shares similarities with other branding and marketing positions, it is unique in its focus on the foodservice industry, its 6-month contract duration, and its emphasis on operational support and travel. 📝 Sample Projects - Developing a comprehensive branding guide for a new foodservice client, including visual identity, tone of voice, and brand messaging. - Coordinating a rebranding effort for an existing foodservice location, including site reviews, approvals, and implementation. - Creating a seasonal merchandising campaign for all foodservice stations, including visuals, promotional materials, and in-store signage. ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Brand Specialist may be involved in, from strategic planning and creative execution to operational support and implementation. ❓ Key Questions to Ask During Interview - Can you describe the team structure and how this role fits within the organization? - How does the company support the growth and development of its employees? - What are the key priorities for this role in the first 30, 60, and 90 days? - How does the company measure the success of its branding and marketing efforts? - What opportunities are there for career growth and advancement within the company? ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, allowing them to make an informed decision about the opportunity. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://jobs.smartrecruiters.com/Dexterra/744000060054253-brand-specialist-6-month-contract- 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for your interview by researching Dexterra Group and the foodservice industry, and practicing your responses to common interview questions. 4. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications. 5. If you are offered the position, review the contract and benefits package carefully before accepting. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.