Brand Specialist (6-Month Contract)

📌 Core Information

🔹 Job Title: Brand Specialist (6-Month Contract)

🔹 Company: Dexterra

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: Full-time, Contract

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (approx. 50% remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting corporate brand initiatives and food program strategies
• Upholding brand standards and driving innovative marketing solutions
• Collaborating with business units to ensure operational excellence
• Traveling across Canada for site reviews and installations

ASSUMPTION: This role requires a proactive, detail-oriented individual with strong marketing experience and excellent communication skills. The position involves a mix of office, food service environments, and remote work, with frequent travel.

📋 Key Responsibilities

✅ Developing and maintaining overall branding strategy and visual identity

✅ Creating and managing the image library for various marketing and operational applications

✅ Providing branding and marketing support for new and existing business units

✅ Updating and maintaining the MicroMarket design package

✅ Supporting new brand installations, including site reviews, measurements, quotes, planning, and approval coordination

✅ Developing marketing and merchandising strategies using current trends

✅ Building the merchandising section of the operational marketing guide

✅ Researching, recommending, and sourcing smallwares, equipment, and display fixtures for food service areas

✅ Coaching and supporting food service managers and their teams in implementing effective branding and food display practices

✅ Providing operational support, including training, guideline development, and location-specific action plans

✅ Delivering training and coaching for the Engagement team to support consistency and excellence in brand execution

ASSUMPTION: The role involves a mix of creative and operational tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Diploma or equivalent job-related experience in marketing

Experience: Minimum of 2 years in a marketing or merchandising related role, ideally within the foodservice industry

Required Skills:

• Strong organizational and time management skills
• Proficiency in Microsoft Office
• Excellent written and verbal communication skills
• Ability to travel across Canada as required

Preferred Skills:

• Previous experience in foodservice environments

ASSUMPTION: While a diploma in marketing is preferred, equivalent job-related experience may be considered. Previous experience in the foodservice industry is strongly preferred but not required.

💰 Compensation & Benefits

Salary Range: CAD 55,000 - 70,000 per year (6-month contract)

Benefits:

• Employee Referral Program
• Career advancement opportunities

Working Hours: Full-time (approx. 40 hours/week), with flexible hours and frequent travel

ASSUMPTION: The salary range is estimated based on industry standards for a marketing role with 2-5 years of experience in Canada. Benefits may vary based on the specific contract agreement.

📌 Applicant Insights

🔍 Company Context

Industry: Facilities Services. Dexterra is a publicly listed company (TSX:DXT) delivering a range of support services for the creation, management, and operation of infrastructure across Canada.

Company Size: 5,001-10,000 employees. Dexterra offers a large, diverse work environment with opportunities for growth and career advancement.

Founded: 1946. Dexterra has a long history of providing support services to diverse clients in the public and private sectors.

Company Description:

• Dexterra Group is a fast-growing, financially strong, publicly listed company.
• They aim to provide fulfilling opportunities in a culture that promotes stability, diversity and inclusion, camaraderie, employee recognition, work-life balance, and doing what you love.
• Dexterra has a far-reaching presence across North America with hundreds of full-time and part-time opportunities at any given time.

Company Specialties:

• Facilities management services
• Workforce accommodation solutions
• Support services for diverse clients in the public and private sectors

Company Website: dexterra.com

ASSUMPTION: Dexterra's large size and diverse range of services offer applicants a wide variety of career paths and opportunities for growth.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.

Reporting Structure: The Brand Specialist reports directly to the Director of Marketing, Culinary & Sustainability.

Work Arrangement: Hybrid role with approximately 50% of the time spent in food service environments or at Dexterra offices, and the remaining 50% remote. National travel across Canada is required.

Growth Opportunities:

• Career advancement opportunities within the marketing department or other divisions of the company.
• Expanding skills and expertise in branding, marketing, and merchandising within the foodservice industry.

ASSUMPTION: The Brand Specialist role offers opportunities for professional growth and development within Dexterra's marketing department and other divisions of the company.

🌍 Location & Work Environment

Office Type: Hybrid work environment with approximately 50% of the time spent in food service environments or at Dexterra offices.

Office Location(s): Mississauga, Ontario, Canada (5925 Airport Road, Suite 1000)

Geographic Context:

• Mississauga is a large city in the Greater Toronto Area, offering a diverse range of cultural, recreational, and shopping opportunities.
• The city is well-connected by public transportation, highways, and is close to Toronto Pearson International Airport.
• Mississauga has a humid continental climate, with warm, humid summers and cold, snowy winters.

Work Schedule: Full-time (approx. 40 hours/week) with flexible hours and frequent travel across Canada.

ASSUMPTION: The hybrid work environment offers a balance between office collaboration and remote flexibility, with frequent travel required for site reviews and installations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team or additional stakeholders

Key Assessment Areas:

• Marketing and branding expertise
• Organizational and time management skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing and foodservice industry experience in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Dexterra's company culture.
• Prepare examples of your branding and merchandising work to discuss during the interview.

ATS Keywords: Branding, Marketing, Merchandising, Foodservice, Brand Specialist, Corporate Brand Initiatives, Food Program Strategies, Operational Excellence, Innovative Marketing Solutions, Travel, Canada

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's marketing expertise, organizational skills, and cultural fit with Dexterra.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint)
• Graphic design software (e.g., Adobe Creative Suite, Sketch, Canva)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Travel planning and management tools (e.g., Concur, Expensify)

ASSUMPTION: The Brand Specialist will use a variety of tools and technologies to manage projects, create branding materials, and plan travel for site reviews and installations.

👔 Cultural Fit Considerations

Company Values:

• Service is everything
• Powered by people
• Best-in-class regional expertise

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing client needs
• Committed to delivering innovative solutions

Self-Assessment Questions:

• Do you have a proven track record of success in branding and marketing within the foodservice industry?
• Are you comfortable traveling frequently and working in various environments?
• Do you thrive in a collaborative, team-oriented work culture and enjoy delivering exceptional service to clients?

ASSUMPTION: Successful candidates for the Brand Specialist role will demonstrate a strong fit with Dexterra's company values and work style, with a proven track record of success in branding and marketing within the foodservice industry and a willingness to travel frequently.

⚠️ Potential Challenges

• Frequent travel across Canada may be challenging for some candidates.
• The role requires a balance of creative and operational tasks, which may be demanding at times.
• Working in food service environments may present unique challenges and require adaptability.
• The role is a 6-month contract, which may not offer long-term job security.

ASSUMPTION: Candidates should carefully consider the potential challenges of frequent travel, balancing creative and operational tasks, and the temporary nature of the contract before applying for this role.

📈 Similar Roles Comparison

• This role is unique in its focus on branding and marketing within the foodservice industry, with a mix of office, food service environments, and remote work.
• Compared to other marketing roles, this position offers a blend of creative and operational tasks, with a strong focus on delivering exceptional service to clients.
• Career paths for this role may include advancement within Dexterra's marketing department or other divisions of the company, with opportunities for growth and development in branding, marketing, and merchandising within the foodservice industry.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions when evaluating their fit and career goals.

📝 Sample Projects

• Developing a comprehensive branding strategy for a new foodservice client
• Creating and managing an image library for various marketing and operational applications
• Supporting a new brand installation, including site reviews, measurements, quotes, planning, and approval coordination

ASSUMPTION: These sample projects provide a sense of the branding and marketing tasks the Brand Specialist may be responsible for, demonstrating the role's focus on delivering innovative solutions and upholding brand standards.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the key priorities for this role in the first 90 days?
• How does Dexterra support work-life balance for employees in this role?
• What opportunities are there for professional development and growth within the company?
• How does Dexterra measure success for this role, and what metrics will I be expected to track?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, allowing them to make an informed decision about their fit and potential for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing and foodservice industry experience.
• Write a cover letter that demonstrates your understanding of the role and your fit with Dexterra's company culture.
• Prepare examples of your branding and merchandising work to discuss during the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.