Brand Strategist, Social Media and Community Management

📌 Core Information

🔹 Job Title: Brand Strategist, Social Media and Community Management

🔹 Company: Eurofins

🔹 Location: Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global brand campaigns to enhance Eurofins CPT’s brand presence across various platforms.
• Managing design tools to ensure brand consistency and cohesive visual communications.
• Strategizing, executing, and managing Eurofins CPT’s social media presence, with a focus on growing and engaging audiences on platforms like YouTube.
• Measuring and optimizing the performance of brand campaigns and social media initiatives to continuously improve brand presence and campaign effectiveness.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication and collaboration skills. The ideal candidate will have experience in global brand management, social media strategy, and campaign management.

📋 Key Responsibilities

✅ Brand Campaign Management: Develop, execute, and manage global brand campaigns that align with Eurofins CPT’s strategic objectives. Coordinate and oversee the creation of campaign assets, ensuring brand consistency across all platforms. Collaborate with cross-functional teams to ensure campaigns are executed flawlessly.

✅ Design & Brand Consistency: Manage and utilize design tools such as Canva to create visually compelling and on-brand materials. Ensure all marketing collateral, from digital assets to event materials, adhere to brand guidelines and maintain a cohesive brand identity.

✅ Social Media Strategy: Strategize, execute, and manage Eurofins CPT’s social media presence with a focus on growing and engaging audiences on platforms such as YouTube, LinkedIn, and other relevant channels. Create and oversee the content calendar for social media channels, ensuring timely and impactful posts.

✅ Measurement & Optimization: Track, analyze, and report on the performance of brand campaigns and social media initiatives. Identify opportunities to optimize campaigns for better performance and greater brand impact. Utilize insights to continuously improve brand presence and campaign effectiveness.

ASSUMPTION: This role involves managing multiple campaigns simultaneously, so strong project management skills are essential. The ideal candidate will be comfortable working in a fast-paced environment and able to adapt to changing priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field.

Experience: 5+ years of experience in brand management, marketing, or a related role, with a focus on global campaigns.

Required Skills:

• Proficiency in design tools such as Canva, Adobe Creative Suite, or similar.
• Strong understanding of social media platforms, particularly YouTube, and experience in managing and growing social media channels.
• Excellent project management skills with a proven ability to manage multiple campaigns simultaneously.
• Strong analytical skills with experience in measuring and optimizing brand performance.
• Exceptional communication and collaboration skills.

Preferred Skills:

• Experience in the medical or healthcare industry.
• Fluency in multiple languages.

ASSUMPTION: While not explicitly stated, experience in the medical or healthcare industry may be beneficial for understanding the nuances of Eurofins CPT’s business and target audience. Fluency in multiple languages could also be an asset for reaching a global audience.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Brand Strategist role in Singapore with 5-10 years of experience, the estimated salary range is SGD 80,000 - 120,000 per annum.

Benefits:

• Competitive salaries
• Excellent training and career prospects
• Potential for global exposure and growth within the Eurofins group

Working Hours: Full-time position, with standard office hours Monday to Friday. Occasional overtime may be required to meet campaign deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate’s specific skills, experience, and negotiation. Eurofins offers competitive benefits packages, including training and career development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Eurofins is a global scientific company that provides a unique range of analytical testing services to clients across multiple industries, including food, environment, pharmaceuticals, and cosmetics. In 2024, Eurofins generated total revenues of EUR 6,515 billion.

Company Size: Eurofins has 201-500 employees in Singapore and over 50,000 employees globally. This size offers opportunities for growth and exposure to diverse projects while maintaining a manageable team structure.

Founded: Eurofins was founded in 1987 and has since grown into a world leader in its industry.

Company Description:

• Eurofins Scientific is an international life sciences company that provides a unique range of analytical testing services to clients across multiple industries.
• The Group believes it is the world leader in food, environment, pharmaceutical, and cosmetics products testing and in agroscience CRO services.
• In 2024, Eurofins generated total revenues of EUR 6,515 billion and has been among the best-performing stocks in Europe over the past 20 years.

Company Specialties:

• Food, environment, pharmaceutical, and cosmetics products testing
• Agroscience CRO services
• Genomics, discovery pharmacology, forensics, CDMO, advanced material sciences, and supporting clinical studies

Company Website: Eurofins Viracor

ASSUMPTION: Eurofins’ diverse range of services and global presence offer opportunities for career growth and exposure to various industries and markets.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing and branding career path, with opportunities for growth into senior or management positions.

Reporting Structure: The Brand Strategist will report directly to the Head of Marketing or a similar position and collaborate with cross-functional teams, including design, digital marketing, and product teams.

Work Arrangement: This is an on-site, full-time position with standard office hours. Occasional overtime may be required to meet campaign deadlines.

Growth Opportunities:

• Expanding the role’s scope to include additional regions or product lines as Eurofins CPT grows.
• Progressing to a senior or management position within the marketing department or moving into a related field, such as product management or market research.
• Gaining experience in global brand management and social media strategy to enhance the candidate’s skillset and career prospects.

ASSUMPTION: Eurofins’ global presence and diverse range of services offer opportunities for career growth and exposure to various industries and markets. The ideal candidate will be proactive in seeking out growth opportunities and taking on new challenges.

🌍 Location & Work Environment

Office Type: Eurofins CPT has a modern, collaborative office space in Singapore, with state-of-the-art facilities and a focus on employee well-being.

Office Location(s): Eurofins CPT’s Singapore office is located in the central business district, offering easy access to public transportation and amenities.

Geographic Context:

• Singapore is a global hub for business and finance, with a multicultural population and a strong emphasis on education and innovation.
• The city-state has a tropical climate, with high temperatures and humidity year-round.
• Singapore offers a high quality of life, with excellent healthcare, education, and entertainment options.

Work Schedule: Standard office hours are Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet campaign deadlines.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, collaborative office environment and able to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager or a panel of interviewers
• Case study or presentation task to assess the candidate’s strategic thinking and creative problem-solving skills
• Final interview with the Head of Marketing or a senior member of the leadership team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Creativity and innovation in brand campaign development
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Eurofins’ values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio of your previous brand campaign work, including campaign briefs, strategy documents, and visual assets.
• Research Eurofins CPT and the broader Eurofins group to demonstrate your understanding of the company and its business.

ATS Keywords: Brand Management, Social Media Strategy, Campaign Management, Project Management, Analytical Skills, Communication Skills, Collaboration Skills, Design Tools, Content Creation, Performance Measurement, Optimization, Digital Marketing, Event Management, Audience Engagement, Visual Communication, Brand Consistency

ASSUMPTION: Eurofins uses Applicant Tracking Systems (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application pass through the ATS and increase your chances of being considered for an interview.

🛠️ Tools & Technologies

• Canva (design tool)
• Adobe Creative Suite (design tool)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, social media analytics platforms)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with design tools such as Canva or Adobe Creative Suite and be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Expertise
• Innovation
• Performance-driven
• Integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and able to work in a fast-paced environment

Self-Assessment Questions:

• Do you have experience developing and executing global brand campaigns?
• Are you comfortable managing multiple projects simultaneously and meeting tight deadlines?
• Do you thrive in a collaborative, team-oriented work environment?
• Are you passionate about staying up-to-date with industry trends and best practices in brand management and social media strategy?

ASSUMPTION: Eurofins values candidates who are customer-focused, results-driven, and committed to delivering high-quality work. The ideal candidate will be a strong collaborator, adaptable, and passionate about their field.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Adapting to changing priorities and shifting campaign focus
• Working in a fast-paced, dynamic environment with a high degree of autonomy
• Navigating a global organization with diverse teams and stakeholders

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to changing priorities and shifting campaign focus.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position has a stronger focus on social media strategy and community management.
• This role offers the opportunity to work in a global organization with a diverse range of services and clients.
• Career progression in this role could lead to senior or management positions within the marketing department or related fields, such as product management or market research.

ASSUMPTION: This role offers unique opportunities for growth and exposure to various industries and markets within the Eurofins group.

📝 Sample Projects

• Developing and executing a global brand campaign for a new product launch, including campaign brief, strategy document, and visual assets
• Strategizing and implementing a social media campaign to increase brand awareness and engagement on YouTube and other relevant platforms
• Analyzing and optimizing the performance of brand campaigns and social media initiatives to improve brand presence and campaign effectiveness

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The actual projects and campaigns developed and executed will depend on the specific needs and priorities of Eurofins CPT.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing and branding strategy for Eurofins CPT and the Eurofins group?
• What opportunities are there for growth and development within this role and the broader organization?
• How does Eurofins CPT support work-life balance for its employees?
• What are the most significant challenges facing the brand management and marketing teams at Eurofins CPT, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development. The ideal candidate will be proactive in seeking out information and demonstrating their fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of brand campaign work and social media strategy.
• Prepare a portfolio of your previous brand campaign work, including campaign briefs, strategy documents, and visual assets.
• Research Eurofins CPT and the broader Eurofins group to demonstrate your understanding of the company and its business.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.