📌 Core Information
🔹 Job Title: Brand Strategist, Social Media and Community Management
🔹 Company: Eurofins
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global brand campaigns to enhance Eurofins CPT’s brand presence across multiple platforms.
- Managing and utilizing design tools to create visually compelling and on-brand materials.
- Strategizing, executing, and managing Eurofins CPT’s social media presence with a focus on growing and engaging audiences.
- Tracking, analyzing, and reporting on the performance of brand campaigns and social media initiatives.
ASSUMPTION: This role requires a strong background in brand management, marketing, and social media strategy. Candidates should have experience working in a global context and be comfortable managing multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Develop, execute, and manage global brand campaigns that align with Eurofins CPT’s strategic objectives.
✅ Coordinate and oversee the creation of campaign assets, ensuring brand consistency across all platforms.
✅ Collaborate with cross-functional teams, including design, digital marketing, and product teams, to ensure campaigns are executed flawlessly.
✅ Manage and utilize design tools such as Canva to create visually compelling and on-brand materials.
✅ Ensure all marketing collateral, from digital assets to event materials, adhere to brand guidelines and maintain a cohesive brand identity.
✅ Strategize, execute, and manage Eurofins CPT’s social media presence with a focus on growing and engaging audiences on platforms such as YouTube, LinkedIn, and other relevant channels.
✅ Create and oversee the content calendar for social media channels, ensuring timely and impactful posts.
✅ Track, analyze, and report on the performance of brand campaigns and social media initiatives.
✅ Identify opportunities to optimize campaigns for better performance and greater brand impact.
✅ Utilize insights to continuously improve brand presence and campaign effectiveness.
ASSUMPTION: This role requires a high level of organization and project management skills to handle multiple campaigns simultaneously. Strong analytical skills are also crucial for measuring and optimizing brand performance.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: 5+ years of experience in brand management, marketing, or a related role, with a focus on global campaigns.
Required Skills:
- Proficiency in design tools such as Canva, Adobe Creative Suite, or similar.
- Strong understanding of social media platforms, particularly YouTube, and experience in managing and growing social media channels.
- Excellent project management skills with a proven ability to manage multiple campaigns simultaneously.
- Strong analytical skills with experience in measuring and optimizing brand performance.
- Exceptional communication and collaboration skills.
Preferred Skills:
- Experience in the medical or diagnostic laboratory industry.
- Fluency in multiple languages.
ASSUMPTION: Candidates with experience in the medical or diagnostic laboratory industry may have a better understanding of the company's products and services. Fluency in multiple languages could be beneficial for reaching a global audience.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in Singapore, the estimated salary range is SGD 80,000 - 120,000 per annum.
Benefits:
- Competitive salaries and excellent training opportunities.
- Exceptional career prospects within a growing and ambitious company.
Working Hours: Full-time position with standard office hours, Monday to Friday.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. Eurofins offers competitive benefits and career growth opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Eurofins operates in the medical and diagnostic laboratories industry, providing a unique range of analytical testing services to clients across multiple industries.
Company Size: Eurofins has 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.
Founded: Eurofins was founded in 1987 and has since grown into a global life sciences company with a strong presence in the medical and diagnostic laboratory industry.
Company Description:
- Eurofins Scientific is an international life sciences company that provides a unique range of analytical testing services to clients across multiple industries.
- The Group believes it is the world leader in food, environment, pharmaceutical, and cosmetics products testing and in agroscience CRO services.
- In 2024, Eurofins generated total revenues of EUR 6,515 billion and has been among the best-performing stocks in Europe over the past 20 years.
Company Specialties:
- Infectious Disease Testing & Immune Disorders
- Allergy & Hypersensitivity Testing
- Transplant
- BioPharma & Clinical Trials
- Diagnostic Testing for Critical Immunocompromised Patients
Company Website: Eurofins Viracor Clinical
ASSUMPTION: Eurofins is a well-established company with a strong global presence and a reputation for excellence in the medical and diagnostic laboratory industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in brand management, marketing, and social media strategy.
Reporting Structure: The Brand Strategist will report directly to the Marketing Director and collaborate with cross-functional teams, including design, digital marketing, and product teams.
Work Arrangement: This is an on-site position based in Singapore, with standard office hours from Monday to Friday.
Growth Opportunities:
- As Eurofins continues to grow and expand, there may be opportunities for the Brand Strategist to take on additional responsibilities or move into a management role.
- The company offers excellent training and career prospects, allowing employees to develop their skills and advance their careers.
ASSUMPTION: Eurofins' growth and expansion present exciting opportunities for the Brand Strategist to grow within the company and take on new challenges.
🌍 Location & Work Environment
Office Type: Eurofins has a modern and collaborative office environment, fostering open communication and teamwork.
Office Location(s): Singapore
Geographic Context:
- Singapore is a global financial hub with a multicultural environment, offering a high quality of life and numerous amenities.
- The office is located in a convenient and accessible location, with nearby public transportation options.
- Singapore's strategic location in Southeast Asia allows for easy travel to other parts of the region.
Work Schedule: The Brand Strategist will work standard office hours from Monday to Friday, with occasional overtime or weekend work as needed to meet project deadlines.
ASSUMPTION: The office environment at Eurofins is designed to encourage collaboration and open communication, with a focus on teamwork and mutual support.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Brand management and strategy skills
- Social media strategy and execution
- Project management and organizational skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience in brand management, marketing, and social media strategy in your resume and cover letter.
- Demonstrate your understanding of Eurofins' products and services and how your skills and experience align with the company's mission and values.
- Prepare examples of successful brand campaigns or social media initiatives you have led in the past, and be ready to discuss the strategies and outcomes.
ATS Keywords: Brand Management, Marketing, Social Media Strategy, Project Management, Analytical Skills, Communication, Collaboration, Design Tools, Campaign Management, Content Creation, Performance Measurement, Optimization, Digital Marketing, Event Management, Audience Engagement, Visual Communication
ASSUMPTION: Eurofins uses Applicant Tracking Systems (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Canva
- Adobe Creative Suite (optional)
- Social media platforms (YouTube, LinkedIn, etc.)
- Project management tools (e.g., Asana, Trello)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The Brand Strategist will be expected to have proficiency in design tools such as Canva and may be required to use Adobe Creative Suite for more advanced design tasks. Familiarity with social media platforms, project management tools, and data analysis tools is also essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Expertise-driven
- Collaborative
- Innovative
- Committed to excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you align with Eurofins' commitment to being patient-centered and expertise-driven in your approach to brand management and marketing?
- How comfortable are you working in a collaborative and team-oriented environment, and how do you ensure effective communication and coordination with cross-functional teams?
- How do you approach data analysis and using insights to drive decision-making and improve brand performance?
ASSUMPTION: Eurofins values employees who are patient-centered, expertise-driven, collaborative, innovative, and committed to excellence. Candidates should be able to demonstrate how their work style and values align with those of the company.
⚠️ Potential Challenges
- Managing multiple global brand campaigns simultaneously may require strong project management and organizational skills.
- Working in a fast-paced and dynamic environment may present challenges in balancing multiple priorities and meeting tight deadlines.
- The role requires a strong understanding of social media platforms and trends, which can change rapidly and require continuous learning and adaptation.
- The role may involve working with stakeholders at various levels within the organization, requiring strong communication and influencing skills.
ASSUMPTION: The Brand Strategist will need to be adaptable, resilient, and able to manage multiple priorities effectively to succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position has a strong focus on global brand campaigns and social media strategy, requiring a unique blend of skills and experience.
- In the medical and diagnostic laboratory industry, the Brand Strategist will need to have a strong understanding of the company's products and services and how they relate to the broader market and competitive landscape.
- Career progression in this role may involve moving into a management position or taking on additional responsibilities as the company continues to grow and expand.
ASSUMPTION: This role is unique in its focus on global brand campaigns and social media strategy, requiring candidates with a specific skill set and experience background.
📝 Sample Projects
- Developing and executing a global brand campaign to launch a new product or service offering.
- Strategizing and implementing a social media campaign to increase brand awareness and engagement among a target audience.
- Analyzing and optimizing the performance of brand campaigns and social media initiatives to improve brand impact and ROI.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Brand Strategist role, providing candidates with a clear understanding of the expectations and requirements for success in this position.
❓ Key Questions to Ask During Interview
- Can you describe the company's brand strategy and how this role fits into its overall marketing and communication objectives?
- How does Eurofins support the professional development and growth of its employees, particularly in the marketing and branding field?
- Can you provide examples of successful brand campaigns or social media initiatives that Eurofins has implemented in the past, and what made them successful?
- How does Eurofins measure the impact and effectiveness of its brand campaigns and social media initiatives, and what tools and technologies are used for this purpose?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the company?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in brand management, marketing, and social media strategy.
- Prepare examples of successful brand campaigns or social media initiatives you have led in the past, and be ready to discuss the strategies and outcomes during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
