πΉ Job Title: Brand Strategy Manager
πΉ Company: ΕiΕecam
πΉ Location: Istanbul, Tuzla
πΉ Job Type: On-site, Full-time
πΉ Category: Brand Management, Marketing
πΉ Date Posted: May 28, 2025
πΉ Experience Level: 15+ years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of branding and marketing principles. It also demands strong leadership skills to manage a high-performing brand team and collaborate effectively with cross-functional teams.
β Develop and execute a comprehensive brand strategy aligned with ΕiΕecamβs goals
β Define and refine ΕiΕecamβs value proposition, ensuring it resonates with the target audience
β Establish brand guidelines, standards, and metrics to ensure consistency across all communications
β Oversee the development and maintenance of the brandβs visual and verbal identity (logos, colors, messaging, tone of voice)
β Monitor brand equity, track brand health metrics, and implement strategies to enhance perception and loyalty
β Lead integrated marketing campaigns to strengthen brand awareness and engagement
β Develop and execute CSR initiatives and sponsorships to enhance brand positioning
β Build and manage a high-performing brand team, providing guidance and mentorship
β Collaborate with cross-functional teams to ensure strategic alignment
ASSUMPTION: This role involves a mix of strategic planning, creative direction, and team management. It requires a data-driven approach to monitor brand performance and adapt strategies as needed.
Education: Bachelorβs degree in Business Administration, Economics, Communication, or Social Sciences (MBA/MA preferred)
Experience: 15+ years of experience in a related position
Required Skills:
Preferred Skills:
ASSUMPTION: Given the strategic nature of this role and the global scope of the company, a strong educational background and extensive experience are essential. Fluency in English is a must, and additional language skills would be an asset.
Salary Range: The salary range for this role is estimated to be between 250,000 TL and 350,000 TL annually, based on industry standards for a senior brand management role in Istanbul. This estimate may vary depending on the candidateβs experience and qualifications.
Benefits:
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidateβs experience and qualifications. Benefits are typical for a large corporation and may include additional perks based on the companyβs policies.
Industry: ΕiΕecam operates in the glass, ceramics, and concrete manufacturing industry, with a strong global presence and a diverse product portfolio.
Company Size: With over 24,000 employees and operations in 14 countries, ΕiΕecam is a large, multinational corporation. This size offers opportunities for career growth and exposure to diverse markets.
Founded: ΕiΕecam was founded in 1935 by Δ°Ε BankasΔ± under the visionary leadership of Mustafa Kemal AtatΓΌrk. The company has since grown into a global player in its core industries.
Company Description:
Company Specialties:
Company Website: http://www.sisecam.com.tr/tr
ASSUMPTION: ΕiΕecamβs large size and global presence offer applicants the opportunity to work on diverse projects and gain international experience. The companyβs commitment to sustainability and social responsibility is an attractive aspect for many candidates.
Career Level: This role is a senior-level position, requiring extensive experience and a strategic mindset. It offers opportunities for growth and leadership within the brand management function.
Reporting Structure: The Brand Strategy Manager will report directly to the Head of Communication and work closely with cross-functional teams across the organization.
Work Arrangement: This is an on-site position, with the possibility of occasional travel for meetings, events, or site visits. The role may require flexibility to accommodate project demands.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for experienced brand management professionals to apply their skills in a global context and drive strategic initiatives that impact the companyβs overall brand perception and market position.
Office Type: The office is located in Istanbul, Tuzla, and offers a modern, collaborative work environment with state-of-the-art facilities.
Office Location(s): The primary office is in Istanbul, Tuzla, with additional offices in other countries where the company operates.
Geographic Context:
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands. The role may require occasional travel for meetings, events, or site visits.
ASSUMPTION: The location and work environment offer a modern, collaborative space with access to amenities and public transportation. The geographic context provides opportunities for cultural experiences and exposure to a diverse market.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand strategy, brand management, marketing, communication, leadership, team management, brand equity, brand health, integrated marketing campaigns, CSR, sustainability
ASSUMPTION: The application process is typical for a large corporation, with a focus on assessing the candidateβs brand management skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their past experience and provide examples of their work.
ASSUMPTION: The tools and technologies required for this role are standard for brand management and marketing professionals. Applicants should be comfortable using Microsoft Office Suite and other relevant brand management, marketing automation, and project management tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: ΕiΕecamβs company values emphasize integrity, respect, excellence, innovation, and sustainability. Applicants should be prepared to demonstrate how their personal values and work style align with these principles and how they have applied these values in their past experiences.
ASSUMPTION: These challenges are common in a global brand management role within a large corporation. Applicants should be prepared to discuss their strategies for overcoming these challenges and demonstrate their ability to thrive in a dynamic, multinational environment.
ASSUMPTION: This role is unique in its global scope and strategic focus, requiring a strong understanding of international branding principles and extensive experience in brand management. Applicants should be prepared to discuss their experience with global branding and their strategies for managing a multinational brand.
ASSUMPTION: These sample projects demonstrate the strategic and global nature of the role, requiring a strong understanding of brand management principles and the ability to work effectively with cross-functional teams.
ASSUMPTION: These questions demonstrate the applicantβs interest in the role and their understanding of the brand management function within the company. They also showcase the applicantβs strategic thinking and commitment to driving brand success.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.