📌 Core Information
🔹 Job Title: Brand Strategy Specialist
🔹 Company: LEARFIELD
🔹 Location: Dallas, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing innovative sponsorship sales presentations in the sports industry
- Analyzing brand objectives and creating cohesive narratives
- Collaborating with cross-functional teams to deliver practical solutions
- Staying updated on industry trends and consumer behavior
ASSUMPTION: This role requires a strong understanding of brand strategy and sponsorship marketing, with a keen interest in the sports industry.
📋 Key Responsibilities
✅ Brand Insight & Analysis: Understand and synthesize client brand insights and objectives to inform sponsorship strategy
✅ Holistic Sponsorship Solutions: Develop integrated sponsorship and activation platform concepts utilizing Learfield’s diverse assets
✅ Copy Development & Storytelling Mastery: Ensure the seamless delivery of a cohesive and persuasive narrative throughout the presentation
✅ Client-Centric Presentations: Collaborate with sales teams to design customized presentations reflecting the client’s voice and brand identity
✅ Premium Opportunity Deck Development: Create and curate impactful 101 decks and presentations for property or premium opportunities
✅ Strategic Ideation: Generate fresh, innovative themes, taglines, and sponsorship narratives to enhance engagement
✅ Innovative Platform Creation: Develop and articulate comprehensive sponsorship activation platforms incorporating Learfield’s mix of digital platforms, traditional assets, data, and content
✅ Best Practices Implementation: Apply industry best practices to ensure sponsorship presentations are optimized for effectiveness
✅ Asset Utilization & Innovation: Evaluate and creatively use brand assets to enhance the visual and strategic appeal of sponsorship materials
✅ Collaboration & Communication: Work closely with internal teams to ensure sponsorship strategies are suggested in practical and deliverable ways
✅ Market & Consumer Trends: Stay up-to-date on industry trends, consumer behavior, and competitor strategies to refine and improve branding and sponsorship approaches
ASSUMPTION: This role requires strong communication, presentation, and organizational skills to manage multiple projects and deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 4 years of experience in brand strategy, sponsorship marketing, advertising, or a related field, with an interest in the sports or entertainment industries
Required Skills:
- Strong communication skills, both written and verbal
- Strong presentation skills and familiarity with presentation software, particularly PowerPoint
- Keen attention to detail with strong organizational skills
- Creative thinking and problem-solving abilities
- Ability to collaborate effectively with internal teams
- Familiarity with digital platforms, content creation, and traditional marketing assets (a plus)
- Willingness to learn and stay updated on industry trends, consumer behavior, and market dynamics
Preferred Skills:
- Experience in the sports or entertainment industries
- Fluency in additional languages
ASSUMPTION: Candidates with experience in brand strategy, sponsorship marketing, or advertising, particularly within the sports or entertainment industries, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a mid-level marketing role in Dallas, TX)
Benefits:
- Medical, Dental, Vision, Health Savings Account, Life Insurance, and Other Insurance Plans
- Flexible Paid Time Off (including Parental Leave), Paid Holidays
- 401(k) and Short/Long Term Disability
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Dallas, TX. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Learfield operates in the spectator sports industry, with a focus on media, data, and technology services. They offer a full spectrum of benefits for eligible employees, including medical, dental, vision, and retirement plans.
Company Size: Learfield has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Learfield was founded in 1972 and has since grown to become a leading media, data, and technology services company in college sports and live events.
Company Description:
- Learfield powers the connection of fans to the brands and experiences they love in sports and live events
- They offer a diverse mix of digital platforms, traditional assets, data, and content to create compelling, holistic sponsorship solutions
- Learfield’s business lines serve every fan touch point, providing a 365-day, 24/7 connection to consumers and fans
Company Specialties:
- Media, data, and technology services
- Sponsorship marketing and brand management
- Multimedia rights strategies and ticketing/fundraising services
Company Website: www.learfield.com
ASSUMPTION: Learfield’s diverse mix of digital platforms, traditional assets, data, and content enables them to create compelling, holistic sponsorship solutions that deliver measurable outcomes for brands.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring 4 years of experience in brand strategy, sponsorship marketing, advertising, or a related field, with an interest in the sports or entertainment industries.
Reporting Structure: The Brand Strategy Specialist will report directly to the Manager of Brand Strategy and work closely with internal creative, support, research, Digital, and sales teams.
Work Arrangement: This is an on-site position, with the primary office located in Dallas, TX. However, some flexibility may be available for remote work, depending on the specific needs of the role and the company.
Growth Opportunities:
- Potential career progression into senior brand strategy roles or management positions
- Opportunities to work on high-profile sports sponsorship projects and events
- Chance to develop expertise in the sports sponsorship industry and expand professional networks
ASSUMPTION: This role offers strong growth opportunities for candidates interested in advancing their careers in brand strategy, sponsorship marketing, or advertising within the sports industry.
🌍 Location & Work Environment
Office Type: Learfield’s Dallas office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 2400 Dallas Parkway, Suite 500, Plano, TX 75093
Geographic Context:
- Dallas, TX is a major metropolitan area with a thriving sports industry
- The city offers a diverse range of cultural attractions, entertainment options, and recreational activities
- Dallas has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands and deadlines.
ASSUMPTION: The Dallas office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications
- Presentation or case study assignment to evaluate problem-solving skills and strategic thinking
- Final interview with senior leadership to discuss career growth and company culture
Key Assessment Areas:
- Communication skills and presentation abilities
- Problem-solving and strategic thinking
- Cultural fit and alignment with Learfield’s values
- Industry knowledge and understanding of brand strategy principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of your brand strategy, sponsorship marketing, or advertising work
- Demonstrate your understanding of the sports industry and Learfield’s business model
- Follow up with the hiring manager or HR representative after submitting your application to express your interest in the role
ATS Keywords: Brand Strategy, Sponsorship Marketing, Advertising, Sports Industry, Creative Thinking, Problem Solving, Communication Skills, Presentation Skills, Attention to Detail, Organizational Skills, Collaboration, Digital Platforms, Content Creation, Market Trends, Consumer Behavior
ASSUMPTION: Learfield’s application process is designed to assess candidates’ communication skills, problem-solving abilities, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Presentation software (e.g., PowerPoint, Keynote)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management tools (e.g., Asana, Trello, Jira)
- Industry-specific software and platforms (e.g., sponsorship management tools, sports marketing databases)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and tasks assigned, but proficiency in Microsoft Office Suite and presentation software is essential.
👔 Cultural Fit Considerations
Company Values:
- Build Trust: Foster a culture of integrity, respect, and accountability
- Be Fans of One Another: Encourage collaboration, support, and camaraderie among team members
- Power Tomorrow: Innovate and adapt to create lasting impact in the sports industry
- Create & Connect Communities: Build meaningful connections between fans, brands, and experiences
- Have Fun: Foster a positive, engaging, and enjoyable work environment
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Fast-paced and dynamic, with a strong emphasis on meeting project deadlines and client expectations
- Creative and innovative, with a willingness to explore new ideas and approaches
Self-Assessment Questions:
- Do you have a strong understanding of brand strategy principles and their application in the sports industry?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you share Learfield’s commitment to building trust, fostering collaboration, and creating meaningful connections?
ASSUMPTION: Learfield values candidates who are passionate about the sports industry, have a strong understanding of brand strategy principles, and are committed to fostering a collaborative and innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the need for creativity and innovation with the requirement to meet client objectives and brand guidelines
- Staying up-to-date on industry trends, consumer behavior, and competitor strategies in a rapidly evolving market
- Navigating a large, diverse organization with multiple business lines and stakeholders
ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Brand Manager (Consumer Packaged Goods): Focuses on managing brand portfolios and driving consumer engagement, with less emphasis on sponsorship marketing and sports industry-specific knowledge
- Sponsorship Sales Executive: Primarily responsible for securing and maintaining client relationships, with less focus on brand strategy and creative development
- Senior Brand Strategist: Typically has more experience and is responsible for leading brand strategy efforts, mentoring junior team members, and driving overall brand direction
ASSUMPTION: This role offers a unique blend of brand strategy, sponsorship marketing, and sports industry-specific knowledge, making it an attractive opportunity for candidates interested in advancing their careers in these areas.
📝 Sample Projects
- Developing a comprehensive brand strategy and activation platform for a major sports league, incorporating digital platforms, traditional assets, data, and content
- Creating a persuasive sales presentation for a sports sponsorship opportunity, highlighting the unique value proposition and aligning with the client’s brand objectives and voice
- Analyzing market trends and consumer behavior to inform the development of innovative sponsorship solutions and activation strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic brand analysis and creative development to client-centric presentation and market research.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the Brand Strategy team and other internal departments?
- How does Learfield support the professional growth and development of its employees, particularly those in mid-level roles?
- What are the most challenging and rewarding aspects of working on sports sponsorship projects and events at Learfield?
- How does Learfield measure the success of its sponsorship strategies and activation platforms, and how are these metrics used to inform future brand initiatives?
- What opportunities exist for cross-functional collaboration and learning within Learfield’s diverse mix of business lines and services?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, work environment, and growth opportunities available in this role, as well as Learfield’s approach to brand strategy, sponsorship marketing, and sports industry-specific knowledge.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Learfield job portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of your brand strategy, sponsorship marketing, or advertising work
- Prepare a presentation or case study assignment, demonstrating your problem-solving skills and strategic thinking in the context of brand strategy and sponsorship marketing
- Follow up with the hiring manager or HR representative after submitting your application to express your interest in the role and inquire about the next steps in the interview process
- Prepare for interviews by researching Learfield’s business model, industry trends, and the sports sponsorship market
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
