📌 Core Information
🔹 Job Title: Branded Content & Influencer Marketing Specialist
🔹 Company: Dentsu
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing branded content and influencer marketing projects from start to finish
- Serving as the primary contact for clients and maintaining strong relationships with publishers and influencers
- Signaling opportunities for clients and proactively coming up with content ideas
- Working collaboratively with media specialists, communicators, strategists, and clients
- Thriving in a dynamic environment with multiple projects and clients
ASSUMPTION: This role requires a strong affinity for the world of publishers and influencers, excellent communication skills, and the ability to manage multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Manage the execution of BC&IM projects from approval to evaluation
✅ Serve as the primary contact for clients regarding BC&IM-related matters
✅ Maintain strong relationships with publishers, partners, and influencers (agencies)
✅ Signal opportunities for clients and proactively come up with content ideas
✅ Collaborate with media specialists, communicators, strategists, and clients
ASSUMPTION: The role involves a high level of project management, communication, and relationship-building skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in branded content, influencer marketing, or a related role
Required Skills:
- Excellent communication skills in Dutch and English
- Strong organizational skills and attention to detail
- Ability to manage multiple projects simultaneously
- Proactive thinking and strategic planning
- Familiarity with the world of publishers and influencers
Preferred Skills:
- Experience with project management tools
- Knowledge of the advertising industry
- Fluency in additional languages
ASSUMPTION: Candidates with a proven track record in branded content or influencer marketing will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-level marketing roles in the Netherlands)
Benefits:
- Competitive benefits package
- Opportunity to work with major brands
- Collaboration with top media specialists
- Access to Dentsu Creative colleagues for creative support
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in the Netherlands. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu operates in the advertising services industry, focusing on media planning, media buying, and creative services.
Company Size: Dentsu is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.
Founded: Dentsu was founded in 1901 and has since grown into a global network with a strong presence in Japan, the United States, Europe, and Asia-Pacific.
Company Description:
- Dentsu is a global media, creative, and cultural agency
- They help brands predict and plan for disruptive future opportunities
- Dentsu connects brand, content, commerce, and experience underpinned by modern creativity
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven technology
Company Website: https://www.dentsu.com/nl/nl
ASSUMPTION: Dentsu's global presence and diverse client base offer applicants the opportunity to work on a wide range of projects and gain international experience.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in branded content, influencer marketing, or a related field.
Reporting Structure: The BC&IM Specialist reports directly to the BC&IM team lead and works collaboratively with media specialists, communicators, strategists, and clients.
Work Arrangement: This role is on-site, with the opportunity to work in a dynamic and collaborative office environment.
Growth Opportunities:
- Progression to a senior role within the BC&IM team
- Expansion into other areas of the business, such as media planning, creative services, or account management
- International opportunities within Dentsu's global network
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Dentsu's diverse and dynamic organization.
🌍 Location & Work Environment
Office Type: Dentsu's Amsterdam office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Moermanskkade 85, 1013 BC Amsterdam, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a strong creative and tech industry
- The Netherlands is known for its progressive business culture and work-life balance
- Amsterdam is well-connected by public transportation and has a bike-friendly infrastructure
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The dynamic and collaborative work environment at Dentsu's Amsterdam office is well-suited for candidates who thrive in a fast-paced, creative setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the BC&IM team lead
Key Assessment Areas:
- Communication skills and language proficiency
- Project management and organizational skills
- Cultural fit and alignment with Dentsu's values
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful branded content or influencer marketing campaigns you've worked on
- Research Dentsu's clients and industry specialties to demonstrate your understanding of the business
ATS Keywords: Branded Content, Influencer Marketing, Project Management, Client Relations, Communication, Collaboration, Media Planning, Media Buying, Creative Services, Marketing Communications, Advertising
ASSUMPTION: Applicants should focus on demonstrating their communication skills, project management experience, and cultural fit with Dentsu's values throughout the application and interview process.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams, or Google Workspace)
- Design and creative tools (e.g., Adobe Creative Suite, Canva, or Sketch)
ASSUMPTION: Familiarity with project management tools and design software is beneficial for this role, but not always required.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
- Sustainability and social responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach managing multiple projects simultaneously, and how do you prioritize your workload?
- Can you provide an example of a time when you successfully managed a project from start to finish, and what was the outcome?
- How do you handle feedback and use it to improve your work?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Dentsu's values and work style, as well as a willingness to adapt and grow within the organization.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously can be demanding and stressful
- Working in a fast-paced, dynamic environment may require flexibility and adaptability
- Collaborating with diverse teams and stakeholders may present communication and cultural challenges
- Amsterdam's competitive job market and high cost of living may present personal and financial challenges
ASSUMPTION: Applicants should carefully consider these potential challenges and ensure they are well-suited to the demands of the role and the work environment.
📈 Similar Roles Comparison
- Branded Content & Influencer Marketing Specialist vs. Social Media Manager: Both roles focus on content creation and management, but the BC&IM Specialist role is more focused on strategic planning and project management, while the Social Media Manager role is more focused on day-to-day content execution and community management.
- Industry-specific context: Dentsu's global presence and diverse client base offer unique opportunities for international exposure and collaboration with major brands.
- Career path comparison: This role can serve as a stepping stone to senior roles within the BC&IM team or expansion into other areas of the business, such as media planning, creative services, or account management.
ASSUMPTION: Applicants should consider their long-term career goals and how this role can contribute to their professional development and growth.
📝 Sample Projects
- Managing a branded content campaign for a major retailer, from concept development to post-campaign evaluation
- Collaborating with influencers and content creators to develop and execute an influencer marketing strategy for a consumer goods brand
- Working with a media publisher to create and implement a custom content solution for a financial services client
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the BC&IM Specialist role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader BC&IM team and Dentsu's global network?
- What opportunities are there for professional development and growth within the organization?
- How does Dentsu support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on project management, communication, and collaboration
- Prepare examples of successful branded content or influencer marketing campaigns you've worked on, and be ready to discuss them during the interview process
- Research Dentsu's clients and industry specialties to demonstrate your understanding of the business and commitment to success
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and asking if there are any additional materials or information they need from you
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
