📌 Core Information
🔹 Job Title: Branding & Marketing Manager
🔹 Company: STEMROBO Technologies Pvt. Ltd.
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: Full-time
🔹 Category: Branding & Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive brand strategies
- Leading and managing marketing campaigns across digital and offline channels
- Designing and maintaining consistent brand messaging
- Collaborating with cross-functional teams to align branding strategies with business goals
- Monitoring market trends and customer insights to refine marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both digital and traditional marketing channels.
📋 Key Responsibilities
✅ Develop and implement comprehensive brand strategies to establish and enhance STEMROBO’s market positioning.
✅ Lead and manage marketing campaigns — from planning, execution, to analysis — for both digital and offline channels.
✅ Design and maintain consistent brand messaging across all marketing collateral, communication platforms, and social media.
✅ Plan and oversee the production of promotional materials, product videos, brochures, presentations, and other brand assets.
✅ Collaborate with cross-functional teams (Sales, Product, Content, and Design) to ensure alignment of branding strategies with business goals.
✅ Monitor market trends, competitor activities, and customer insights to refine and adapt marketing strategies.
✅ Handle public relations, media planning, and partnership marketing to boost brand awareness.
✅ Oversee social media strategy, content calendars, and digital ad campaigns to enhance audience engagement.
✅ Track, analyze, and report the performance of marketing efforts using tools like Google Analytics, CRM dashboards, and marketing automation platforms.
✅ Manage event marketing for exhibitions, school engagements, seminars, and conferences.
✅ Build relationships with key stakeholders, media houses, influencers, and industry leaders for strategic collaborations.
ASSUMPTION: This role requires strong project management skills, the ability to work effectively with various teams, and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Master’s degree in Marketing, Business Administration, Communications, or a related field.
Experience: 3-6 years of proven experience in brand management, marketing, or communications roles — preferably in the EdTech, Technology, or STEM sector.
Required Skills:
- Strong knowledge of digital marketing, SEO, content strategy, PPC, and social media
- Excellent leadership, project management, and organizational skills
- Strong analytical thinking with the ability to derive actionable insights from data
- Exceptional communication skills, both verbal and written
- Proficiency in using marketing tools and platforms (Google Analytics, HubSpot, Canva, Adobe Suite, etc.)
Preferred Skills:
- Proficiency in a second language (e.g., Hindi)
- Experience working with government or non-profit organizations
ASSUMPTION: Candidates with experience in the EdTech or technology sector and a strong portfolio demonstrating their branding and marketing skills will be prioritized.
💰 Compensation & Benefits
Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee development opportunities
- Flexible work arrangements
Working Hours: Full-time (40 hours/week) with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: STEMROBO Technologies operates in the EdTech industry, focusing on providing STEM, Robotics, AI & Coding, AR & VR Curriculum Integrated with Hardware DIY Kits, LMS & Software Platforms for K-12 Schools and Students.
Company Size: STEMROBO Technologies is a mid-sized company with 31-50 employees, providing an ideal environment for growth and innovation.
Founded: 2012, with a strong track record of success and growth in the EdTech sector.
Company Description:
- STEMROBO Technologies is committed to providing affordable, high-quality educational solutions that nurture innovation and 21st-century skills in young students.
- The company offers a range of programs, including STEM & Robotics, Coding & Experiential Learning, Artificial Intelligence (AI) & Machine Learning (ML), AR & VR, and Tinkering Lab/Maker Space/Innovation Lab.
- STEMROBO Technologies is supported by the Government of India (Ministry of Electronics & Information Technology) and is a member of the Indian Electronics and Semiconductor Association (IESA).
Company Specialties:
- Design and manufacturing of innovative electronic devices and software for STEM Robotics
- Curriculum development and integration with hardware DIY Kits, LMS, and software platforms
- Providing end-to-end solutions for K-12 Schools and Students
Company Website: www.stemrobo.com
ASSUMPTION: STEMROBO Technologies' focus on innovation, affordability, and quality makes it an attractive employer for candidates seeking to make a meaningful impact in the EdTech sector.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the organization as a whole.
Reporting Structure: The Branding & Marketing Manager will report directly to the CEO and work closely with cross-functional teams, including Sales, Product, Content, and Design.
Work Arrangement: On-site, with flexible work arrangements available, including remote work options for certain roles and projects.
Growth Opportunities:
- Advancement within the marketing department, such as Senior Marketing Manager or Marketing Director
- Expansion into other functional areas, such as Sales, Product Management, or Business Development
- Potential leadership roles within the organization, as STEMROBO Technologies continues to grow and expand its offerings
ASSUMPTION: The Branding & Marketing Manager role offers a unique opportunity to shape the company's brand identity and drive business growth, with ample room for professional development and advancement.
🌍 Location & Work Environment
Office Type: STEMROBO Technologies has a modern, collaborative office space in Noida, Uttar Pradesh, India.
Office Location(s): Sector 63 Road, Noida, Uttar Pradesh 201301, India
Geographic Context:
- Noida is a major industrial hub and part of the National Capital Region (NCR) of India
- The city is well-connected by road, rail, and air, with easy access to New Delhi, the capital of India
- Noida offers a mix of urban and suburban living, with numerous residential colonies, shopping centers, and entertainment options
Work Schedule: Full-time (40 hours/week) with flexible work arrangements available, including remote work options for certain roles and projects.
ASSUMPTION: The Noida office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Freshteam portal
- Phone or video screening to assess communication skills and cultural fit
- In-depth interviews with the hiring manager and other relevant stakeholders to evaluate skills and experience
- Final round interviews, including case studies or presentations, to assess problem-solving skills and strategic thinking
- Background and reference checks before extending an offer
Key Assessment Areas:
- Branding and marketing strategy development and execution
- Campaign planning, management, and analysis
- Collaboration and communication skills
- Data-driven decision-making and analytics
- Cultural fit and alignment with STEMROBO Technologies' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the EdTech industry and STEMROBO Technologies' offerings
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
- Showcase your portfolio or examples of previous branding and marketing campaigns you've worked on
ATS Keywords: Brand Management, Marketing, Digital Marketing, SEO, PPC, Social Media, Campaign Management, Analytics, EdTech, STEM Education, K-12 Schools
ASSUMPTION: The interview process at STEMROBO Technologies is designed to assess candidates' skills, experience, and cultural fit, with a strong focus on problem-solving and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- CRM platforms (e.g., Salesforce, Zoho CRM)
ASSUMPTION: The Branding & Marketing Manager will be expected to have proficiency in using relevant marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: STEMROBO Technologies encourages creativity, experimentation, and continuous learning
- Affordability: The company is committed to providing high-quality, affordable educational solutions
- Quality: STEMROBO Technologies prioritizes excellence in all aspects of its products and services
- Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect
Work Style:
- Agile and dynamic, with a focus on adaptability and continuous improvement
- Data-driven, with a strong emphasis on analytics and evidence-based decision-making
- Customer-centric, with a deep understanding of the needs and preferences of K-12 Schools and Students
- Entrepreneurial, with a strong emphasis on innovation, risk-taking, and growth
Self-Assessment Questions:
- How do your personal values align with STEMROBO Technologies' commitment to innovation, affordability, and quality?
- How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
- How do you balance data-driven decision-making with creative, strategic thinking?
ASSUMPTION: Candidates who demonstrate a strong alignment with STEMROBO Technologies' values and work style will be prioritized for interviews and consideration for the role.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing short-term tactical initiatives with long-term strategic planning
- Adapting to a dynamic and evolving market, with shifting customer needs and preferences
- Working with a diverse range of stakeholders, including schools, parents, and industry partners
- Ensuring consistent brand messaging and visual identity across all touchpoints and channels
ASSUMPTION: The Branding & Marketing Manager will need to be proactive, adaptable, and strategic in addressing these challenges to drive successful outcomes.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of the EdTech industry and STEM education
- Compared to other marketing roles, this position places a greater emphasis on innovation, affordability, and quality
- Career progression in this role may involve expanding into other functional areas, such as Sales, Product Management, or Business Development
ASSUMPTION: Candidates with experience in the EdTech or technology sector and a strong understanding of STEM education will be well-suited to this role.
📝 Sample Projects
- Developing and executing a comprehensive rebranding strategy for STEMROBO Technologies
- Launching a new marketing campaign to promote STEMROBO's AR & VR offerings to K-12 Schools
- Conducting market research and customer segmentation to inform targeted marketing strategies
ASSUMPTION: The Branding & Marketing Manager will be expected to lead and oversee a wide range of projects, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does STEMROBO Technologies support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does STEMROBO Technologies measure the success of its marketing campaigns and initiatives?
- What opportunities exist for collaboration and knowledge-sharing with other marketing professionals within the organization?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and commitment to driving successful outcomes.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
- Showcase your portfolio or examples of previous branding and marketing campaigns you've worked on
- Follow up with the hiring manager within 7-10 business days after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
