Brazil Marketing Leader

📌 Core Information

🔹 Job Title: Brazil Marketing Leader

🔹 Company: HP

🔹 Location: Barueri, São Paulo, Brazil

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing a team focused on digital processes and innovation
• Driving commercial innovation across the business
• Creating new ways of leading the future of work
• Leveraging global brand guidelines and positioning
• Collaborating with cross-functional teams to activate marketing plans

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and B2B sales.

📋 Key Responsibilities

✅ Function as the Brazil HP brand champion, driving commercial innovation and creating new ways of leading the future of work

✅ Lead the local Comms representative in leveraging global Future of work narratives applied to local dynamics

✅ Accountable for setting overall initiatives, allocating financial and labor resources, and ensuring timely and effective delivery of Marketing plans

✅ Responsible for hiring/building out the marketing team, with a focus on securing meaningful experience in global B2B and solution selling companies

✅ Lead the team and corresponding managers, providing strategic guidance, implementing engagement plans, and managing career and goal setting processes

✅ Leverage market insights and category product/solution roadmaps to develop customer segmentation and audience strategies to differentiate HP in customer/end user journey

✅ Lead activations across all marketing plan deliverables and milestones with cross-functional teams, tracking investment, prioritization, and strategic output of Marketing projects across the Brazil organization

✅ Utilize global media, creative services, and global partnerships to activate country-relevant campaigns that drive the business

✅ Consult with business leaders at executive levels to drive and influence strategic decision-making within a broad scope

✅ Remain up-to-date on current and emerging trends and technologies in the area of Marketing and incorporate them into the overall strategy

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline

Experience: Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in segment marketing, channel marketing, partner marketing, or a related field

Required Skills:

• Digital Marketing
• Go-to-Market Strategy
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Market Research
• Marketing Communications
• Marketing Management
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership
• Strategic Thinking
• Team Management

Preferred Skills:

• Experience in global B2B and solution selling companies
• Strong AMB and performance marketing skills

ASSUMPTION: Candidates with experience in global B2B and solution selling companies, as well as strong AMB and performance marketing skills, will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Leader role in Brazil with 10+ years of experience, the estimated salary range is R$350,000 - R$500,000 per year. This is an estimate and the actual salary may vary based on the candidate's qualifications and experience.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee stock purchase plan
• Paid time off
• Flexible work arrangements

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: HP operates in the IT Services and IT Consulting industry, with a focus on delivering intelligent solutions that enable growth and more fulfilling work experiences.

Company Size: HP is a large organization with over 10,000 employees globally. This size allows for ample opportunities for career growth and development.

Founded: HP was founded in 1939 and has since grown to become a leading technology company, known for its innovative products and services.

Company Description:

• HP believes in growth and fulfillment through technology as the future of work
• The company's vision is to deliver intelligent solutions that enable growth and more fulfilling work experiences
• HP is committed to making a positive impact on the world through its technology and business practices

Company Specialties:

• Personal systems
• Printers
• 3D printing solutions

Company Website: http://www.hp.com

ASSUMPTION: HP's focus on growth, innovation, and positive impact makes it an attractive employer for candidates seeking to make a meaningful impact in the tech industry.

📊 Role Analysis

Career Level: This role is at the senior leadership level, requiring a high degree of strategic thinking, leadership, and management skills.

Reporting Structure: The Brazil Marketing Leader will report directly to the LATAM Marketing Leader and work closely with various cross-functional teams within HP Brazil.

Work Arrangement: This role is on-site, with the expectation of working from the HP office in Barueri, São Paulo, Brazil.

Growth Opportunities:

• Potential to advance to a regional or global marketing leadership role within HP
• Opportunities to work on high-impact projects and initiatives
• Access to professional development and training programs

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to regional or global marketing leadership roles within HP.

🌍 Location & Work Environment

Office Type: HP's office in Barueri, São Paulo, Brazil, is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): HP's main office in Brazil is located at Alameda Rio Negro, 500 - 12º Andar, Barueri - SP, 06454-000, Brazil.

Geographic Context:

• Barueri is a city in the Greater São Paulo metropolitan area, located approximately 20 kilometers from the city center
• The region is known for its vibrant tech industry and offers ample opportunities for career growth and development
• Barueri is well-connected by public transportation, with easy access to major highways and public transit options

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs and project requirements.

ASSUMPTION: HP's office in Barueri, São Paulo, Brazil, offers a modern, collaborative work environment that fosters innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth behavioral and technical interview with the hiring manager and/or team members
• Final interview with the LATAM Marketing Leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and leadership skills
• Digital marketing and B2B sales experience
• Ability to work effectively with cross-functional teams
• Fluency in English and Portuguese
• Cultural fit with HP's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with global B2B and solution selling companies, as well as your strong AMB and performance marketing skills
• Research HP's company culture and values to demonstrate your cultural fit during the interview process

ATS Keywords: Brazil Marketing Leader, Digital Marketing, Go-to-Market Strategy, Business Development, B2B Sales, Strategic Thinking, Leadership, Cross-Functional Teams, Global B2B, Solution Selling, AMB, Performance Marketing

ASSUMPTION: HP's interview process is designed to assess candidates' strategic thinking, leadership, and cultural fit for the role of Brazil Marketing Leader.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary based on the specific needs of the role and the organization.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with HP's values of innovation and customer-centricity in your approach to marketing?
• How do you thrive in a fast-paced, collaborative work environment?
• How do you balance strategic thinking with a focus on execution and results?

ASSUMPTION: HP's values and work style require candidates to be innovative, customer-focused, collaborative, and adaptable, with a strong emphasis on execution and results.

⚠️ Potential Challenges

• Managing a team remotely, with members located across different regions in Brazil
• Navigating the complex and dynamic B2B sales landscape in Brazil
• Balancing global brand guidelines with local market needs and preferences
• Keeping up with the latest trends and technologies in digital marketing

ASSUMPTION: The Brazil Marketing Leader role presents unique challenges that require strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• Brazil Marketing Leader vs. Regional Marketing Manager: The Brazil Marketing Leader role has a broader scope and requires more strategic thinking and leadership, while the Regional Marketing Manager role focuses more on day-to-day execution and tactical decision-making.
• Brazil Marketing Leader vs. Global Marketing Director: The Brazil Marketing Leader role is more focused on local market dynamics and requires a deep understanding of the Brazilian market, while the Global Marketing Director role has a broader, global perspective and is responsible for driving marketing strategy and execution across multiple regions.
• Brazil Marketing Leader vs. Product Marketing Manager: The Brazil Marketing Leader role is more focused on driving commercial innovation and brand positioning, while the Product Marketing Manager role is responsible for developing and executing marketing strategies for specific products or product lines.

ASSUMPTION: The Brazil Marketing Leader role is unique and requires a specific set of skills and experiences that set it apart from similar marketing roles.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the Brazilian market
• Conducting market research to identify trends and opportunities in the Brazilian B2B sales landscape
• Leading a cross-functional team to create and execute a marketing campaign that drives brand awareness and generates leads for a specific product line

ASSUMPTION: The sample projects listed are representative of the types of initiatives the Brazil Marketing Leader may be responsible for driving and executing.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for HP in Brazil and how this role fits into that overall strategy?
• How does the Brazil Marketing Leader role collaborate with other marketing leaders in the region and globally?
• What are the biggest challenges facing the Brazil marketing team, and how can this role help address them?
• How does HP support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your understanding of the organization's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience in global B2B and solution selling companies, as well as your strong AMB and performance marketing skills
• Prepare for your interviews by researching HP's company culture and values, as well as the specific requirements and responsibilities of the Brazil Marketing Leader role
• Follow up with the hiring manager one week after your final interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.