📌 Core Information
🔹 Job Title: BtoB Marketing - Client Marketing Section(A&M)
🔹 Company: Rakuten
🔹 Location: Tokyo, Japan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and promoting various marketing measures to generate leads
- Operating owned media and managing content
- Analyzing the effectiveness of generated leads
ASSUMPTION: This role requires strong communication skills and the ability to work independently, as well as experience in sales, promotion, or marketing.
📋 Key Responsibilities
✅ Planning and promoting various marketing measures to generate leads, such as:
- Email newsletters for clients
- Webinars
- External marketing events
✅ Operating owned media, including:
- Content marketing (planning and creating content such as case studies and product introductions)
- Managing product information and materials
- Communicating with production companies
- Supervising site directors (temporary staff)
✅ Data aggregation and analysis of lead effectiveness
ASSUMPTION: This role may require occasional overtime to meet project deadlines.
🎯 Required Qualifications
Education: Not specified, but a University Degree earned in an English-speaking country or a TOEIC score exceeding 800 is required.
Experience: Experience in sales, sales assistant, promotion, marketing, or related fields.
Required Skills:
- Interest and understanding of Rakuten's services
- Ability to work independently
- Japanese composition skills and structuring ability
- Communication skills to understand, extract, and convey the needs of others
Preferred Skills:
- Experience in web marketing
- Experience in B2B business
- Ability to use some MA (Marketing Automation) tools or RAT
ASSUMPTION: Proficiency in English is required for this role, as it involves working with international clients and teams.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Tokyo, Japan is typically ¥5,000,000 - ¥7,000,000 per year (approximately USD $40,000 - $56,000).
Benefits:
- Comprehensive health insurance
- Retirement benefits
- Employee discounts on Rakuten services
Working Hours: 40 hours per week, with occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Rakuten is a global technology leader in services that empower individuals, communities, businesses, and society. It operates in various sectors, including e-commerce, fintech, digital content, and communications.
Company Size: Rakuten has 10,001+ employees globally, with a significant presence in Japan.
Founded: Rakuten was founded in Tokyo, Japan in 1997.
Company Description:
- Rakuten Group, Inc. (TSE: 4755) is a global leader in internet services, offering services in e-commerce, fintech, digital content, and communications to 1.9 billion members worldwide.
- Rakuten's mission is to empower individuals, communities, businesses, and society through its services.
- Rakuten is committed to creating a sustainable and inclusive future for all.
Company Specialties:
- E-commerce (Rakuten Ichiba, Rakuten Books)
- Card & Payments
- Life & Leisure support services
- Communications & Energy & Mobile
- Investment
- Sports
- Digital Contents
- Open EC
- AD
- Affiliate
- Securities
- Bank
- Insurance
- Travel
- Mobile
- Mobile Network Operator
- Telecommunications
- and Artificial Intelligence
Company Website: https://global.rakuten.com/corp/
ASSUMPTION: Rakuten's diverse range of services and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in sales, promotion, or marketing.
Reporting Structure: The position reports to the Client Marketing Group, which has roles in marketing for three businesses: Ad, Affiliate, and Data Research.
Work Arrangement: This is an on-site position, with the primary office located in Tokyo, Japan.
Growth Opportunities:
- Expanding marketing skills and knowledge within Rakuten's diverse service offerings
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on international projects and collaborate with global teams
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and global environment, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Rakuten's main office is located in the Futakotamagawa Rise Office in Tokyo, Japan.
Office Location(s): Tokyo, Japan
Geographic Context:
- Tokyo is a major global city with a vibrant business environment
- The office is located in the western part of Tokyo, with easy access to public transportation
- The area offers a mix of urban and suburban living, with numerous dining, shopping, and entertainment options
Work Schedule: The work schedule is typically Monday to Friday, with standard business hours. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The work environment is collaborative and multicultural, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Communication skills and ability to work independently
- Understanding of Rakuten's services and marketing strategies
- Problem-solving skills and adaptability
- Cultural fit and alignment with Rakuten's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your marketing and communication skills, as well as any relevant projects or campaigns you've worked on
- Research Rakuten's services and industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Marketing, Sales, Promotion, Lead Generation, Webinars, Email Marketing, Event Planning, Marketing Automation, B2B Marketing, Japanese Composition, Structuring Ability, Communication Skills
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Marketing Automation tools (e.g., MA, RAT)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Webinar platforms (e.g., Zoom, GoToWebinar)
- Project management tools (e.g., Asana, Trello)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and campaigns the team is working on.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Optimism
- Gratitude
- Integrity
- Perseverance
Work Style:
- Collaborative and team-oriented
- Open and transparent communication
- Results-driven and focused on continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Rakuten's core values and company culture?
- Are you comfortable working in a multicultural and dynamic environment?
- Do you have strong communication skills and the ability to work independently?
ASSUMPTION: Rakuten values diversity and inclusion, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- The role may require occasional overtime to meet project deadlines
- The work environment can be fast-paced and demanding, with a high volume of tasks and responsibilities
- Applicants may face competition from other qualified candidates for this role
- The application process may take several weeks, depending on the volume of applicants and the hiring team's availability
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other marketing positions within Rakuten, but focuses specifically on the Ad business and client marketing
- Compared to other marketing roles in the industry, this position offers a unique opportunity to work in a global and dynamic environment
- Career progression may involve taking on more responsibilities within the marketing team or exploring opportunities in related fields within Rakuten
ASSUMPTION: Applicants should research similar roles within Rakuten and the broader marketing industry to better understand the competitive landscape and opportunities for career growth.
📝 Sample Projects
- Planning and executing a webinar campaign to generate leads for the Ad business
- Creating and managing content for Rakuten's owned media, such as case studies and product introductions
- Analyzing the effectiveness of lead generation campaigns and optimizing strategies based on data insights
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the specific needs and priorities of the team.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Rakuten's Ad business?
- What opportunities are there for professional growth and development within the marketing team?
- How does Rakuten support work-life balance for its employees?
- What is the team's approach to collaboration and communication, and how does this role contribute to that dynamic?
ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the company culture, and to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing and communication skills, as well as any relevant projects or campaigns you've worked on
- Research Rakuten's services and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR representative after submitting your application, if you haven't heard back within two weeks
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
