📌 Core Information
🔹 Job Title: Business Acquisition Direct Mail Marketing Specialist
🔹 Company: Alliance Franchise Brands
🔹 Location: Plymouth, Michigan
🔹 Job Type: Full-Time, Hybrid (2 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Plymouth, MI) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing direct marketing strategies to attract businesses looking to sell and individuals interested in franchise opportunities.
- Managing database and lead generation processes while analyzing performance metrics to optimize marketing efforts.
- Collaborating with marketing and development sales teams to align marketing efforts with sales goals.
- Overseeing digital marketing campaigns and vendor management.
- Providing clear direction to the marketing content team for the creation of direct mail pieces and other collateral.
ASSUMPTION: This role requires a high level of independence, creativity, and analytical skills to succeed in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and execute direct marketing strategies to attract businesses looking to sell and individuals interested in franchise opportunities.
✅ Manage database and lead generation processes while analyzing performance metrics to optimize marketing efforts.
✅ Collaborate with marketing and development sales teams to align marketing efforts with sales goals.
✅ Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing for new franchisee lead generation and identification of businesses looking to sell themselves.
✅ Provide clear direction to the marketing content team for the creation of direct mail pieces and other collateral, ensuring compliance with franchise sales legalities.
✅ Conduct market research to identify target demographics, market trends, and competitive landscape, using insights to refine marketing strategies and identify opportunities for growth.
✅ Manage program marketing budget, ensuring cost-effective use of resources while maximizing ROI.
✅ Build and maintain relationships with external vendors, including printing and list providers, negotiating contracts and overseeing vendor performance to ensure high-quality service delivery.
✅ Attend marketing leadership's and development's weekly and tri-annual meetings.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business administration, communications, or a related field
Experience: 5+ years of experience in direct mail marketing, with a strong understanding of franchise business models and franchisee recruitment processes
Required Skills:
- Proven experience in database creation and management
- Proficiency in CRM systems
- Strong analytical skills and data-driven mindset
- Excellent project management skills
- Basic creative design and video editing skills
- Proficient in Microsoft Office
Preferred Skills:
- B2B marketing experience
- Digital marketing experience
- Fluency in French or Spanish
ASSUMPTION: Candidates with experience in B2B marketing and digital marketing will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Specialist with 5-10 years of experience in the Detroit, MI area)
Benefits:
- Medical, dental, and vision insurance
- Life insurance
- Short-term and long-term disability insurance
- Healthcare and dependent care FSAs
- Critical illness and accident insurance
- Employee assistance program
- Paid holidays and paid time off
- 401K retirement savings plan with matching company contributions
- Bonus eligibility
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Alliance Franchise Brands is a world leader in marketing and visual communications, linking more than 500 locations across North America. They offer a wide range of services, including printing, marketing, signage, and mailing solutions.
Company Size: 51-200 employees
Founded: 1977
Company Description:
- Alliance Franchise Brands is a franchisor of more than 600 locations in North America operating brands such as Allegra Marketing Print Mail, Image360, Signs Now, Signs by Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, and RSVP.
- The company serves more than 600 franchise members in the U.S., Canada, and England with system-wide sales of more than $380 million.
- Independently owned and operated franchises provide national, regional, and local businesses and organizations with a one-stop resource for technologically advanced and strategically sound solutions for their graphics communications needs.
Company Specialties:
- Franchisor
- Marketing
- Printing
- and Signage
Company Website: http://www.alliancefranchisebrands.com
ASSUMPTION: Alliance Franchise Brands is a well-established company with a strong presence in the marketing and visual communications industry, offering a wide range of services through its network of franchises.
📊 Role Analysis
Career Level: Mid-level marketing specialist role with opportunities for growth and leadership within the marketing department
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: Hybrid, with 2 days in the office (Plymouth, MI) and remote flexibility
Growth Opportunities:
- Potential for career advancement within the marketing department or the broader organization
- Opportunities to gain experience in various aspects of marketing, including digital marketing, content creation, and vendor management
- Chance to work on high-impact projects that drive franchise growth and acquisition
ASSUMPTION: This role offers a unique blend of strategic, creative, and analytical responsibilities, providing opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate office environment with a hybrid work arrangement
Office Location(s): 47585 Galleon Drive, Plymouth, Michigan 48170, US
Geographic Context:
- Plymouth, Michigan is a suburb of Detroit, offering a mix of urban and suburban living
- The area is known for its strong job market, with a diverse range of industries and employers
- Plymouth offers a variety of housing options, recreational activities, and cultural attractions
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Director
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and campaign development
- Database management and lead generation
- Analytical skills and data-driven decision-making
- Creative problem-solving and content creation
- Collaboration and communication skills
Application Tips:
- Highlight relevant marketing experience, particularly in direct mail marketing and digital marketing
- Demonstrate a strong understanding of franchise business models and franchisee recruitment processes
- Showcase your analytical skills and data-driven mindset through examples of successful marketing campaigns
- Tailor your resume and cover letter to emphasize the required skills and qualifications for this role
ATS Keywords: Direct Mail Marketing, Database Management, Lead Generation, Marketing Strategy, Digital Marketing, CRM, Microsoft Office, Franchise Business Models, Franchisee Recruitment
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing experience, analytical skills, and a data-driven mindset.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
- Database management software (e.g., Microsoft Access, SQL Server)
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Digital marketing tools (e.g., Google Analytics, SEO platforms, social media management tools)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Proficiency in CRM systems and marketing automation platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Members First
- Ethical and Trustworthy Behavior
- Can-Do, Results-Driven Approach
- Respect for Others
- Passion for Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and taking initiative?
- Do you have a strong sense of ownership and accountability for your work?
- Are you able to balance strategic planning with creative execution and analytical evaluation?
ASSUMPTION: Alliance Franchise Brands values a collaborative, results-driven, and adaptable work environment, with a strong focus on ethical behavior and a passion for excellence.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills
- Balancing strategic planning with creative execution and analytical evaluation
- Working with a diverse range of stakeholders, including marketing teams, sales teams, and external vendors
- Adapting to a hybrid work environment, with a mix of on-site and remote work
ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on direct mail marketing for franchise acquisition and franchisee recruitment
- Compared to other marketing specialist roles, this position offers a unique blend of strategic, creative, and analytical responsibilities
- Career progression in this role may lead to opportunities in marketing leadership, franchise development, or other related fields within the organization
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, setting it apart from other marketing specialist positions.
📝 Sample Projects
- Developing and executing a targeted direct mail campaign to attract businesses looking to sell in the automotive industry
- Analyzing the performance of digital marketing channels to optimize franchisee lead generation strategies
- Collaborating with the marketing content team to create engaging and effective direct mail pieces, ensuring compliance with franchise sales legalities
ASSUMPTION: These sample projects illustrate the unique blend of strategic, creative, and analytical responsibilities required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and franchise acquisition strategies of the organization?
- What opportunities are there for professional growth and development within the marketing department or the broader organization?
- How does the hybrid work arrangement support work-life balance and productivity?
- What are the key challenges facing the franchise acquisition and franchisee recruitment efforts, and how can this role address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize the required skills and qualifications for this role
- Prepare examples of successful marketing campaigns, highlighting your strategic, creative, and analytical skills
- Familiarize yourself with the company's mission, values, and franchise brands to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
