📌 Core Information
🔹 Job Title: Business Analyst, Marketing
🔹 Company: HighLevel
🔹 Location: Remote India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Supporting the Marketing Team with insightful analysis, performance tracking, and strategic recommendations
- Collaborating cross-functionally with teams from Marketing, Affiliates, Finance, and Product
- Driving data-driven decision-making and optimizing marketing strategies
- Working in a fast-paced, global, remote-first environment
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong communication skills to work effectively in a remote team.
📋 Key Responsibilities
✅ Tracking and analyzing the conversion of traffic into leads and customers, and suggesting strategies to improve conversion rates
✅ Analyzing website traffic data to uncover patterns and trends, and providing actionable insights into user behavior and audience segmentation
✅ Evaluating the performance of advertisement campaigns and calculating ROI on marketing dollars spent, recommending optimizations
✅ Tracking and analyzing the cost and ROI of events to assess their contribution to business goals
✅ Ensuring accurate tracking of marketing touchpoints across customer journeys to enable precise attribution modeling, and monitoring and validating the consistency and integrity of event data across systems
✅ Prioritizing strategic business analysis, emphasizing actionable insights, and bridging the gap between data and business strategy to drive measurable outcomes
✅ Collaborating closely with Marketing, Product, and Data Engineering teams to align with business objectives
ASSUMPTION: This role may require occasional work outside of standard hours to meet project deadlines or address urgent business needs.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Statistics, or a related field (or equivalent experience)
Experience: Minimum 5-7 years of experience in business analysis, business intelligence, data analytics, strategic data analysis, visualization, storytelling, or a related field
Required Skills:
- Proven track record of working with marketing strategies or campaign performance analysis
- Experience working in product-focused SaaS companies
- Familiarity with digital marketing, marketing funnels, audience segmentation, and campaign performance metrics or tools like Google Analytics
- Strong ability to analyze data, interpret trends, and provide actionable insights
- Experience with metrics related to traffic, trials, conversions, and performance tracking
- Familiarity with UI/UX principles to create intuitive dashboards and reports
- Ability to connect data insights to business objectives and drive value-added recommendations
Preferred Skills:
- Experience with Tableau, Google Data Studio, or similar front-end platforms
- Strong knowledge of Snowflake, SQL, and other relational database systems for data extraction and manipulation
- Experience with Excel, Google Sheets, for data processing
- Familiarity with wireframing or prototyping tools like Figma, Adobe XD, or Balsamiq for collaborating on user-centric dashboard designs
ASSUMPTION: Candidates with experience in marketing agencies or consulting firms may also be strong fits for this role.
💰 Compensation & Benefits
Salary Range: INR 15-25 lakhs per annum (Estimated based on industry standards for similar roles and experience levels in India)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off policy
- Professional development opportunities
- Remote work equipment allowance
Working Hours: 40 hours per week, with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically marketing and sales automation
Company Size: 1,001-5,000 employees, operating in a global, remote-first environment
Founded: 2018, with a focus on empowering marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth
Company Description:
- HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that supports over 2 million businesses worldwide
- The platform processes over 15 billion API hits and handles more than 2.5 billion message events every day, managing 470 terabytes of data distributed across five databases, and operating with a network of over 250 microservices
- HighLevel's platform helps generate over 200 million leads and facilitates over 20 million conversations for its users every month
Company Specialties:
- SaaS
- Marketing
- Advertising
- CRM
Company Website: https://www.gohighlevel.com
ASSUMPTION: HighLevel's focus on empowering businesses and supporting a global community of users makes it an attractive employer for candidates seeking to make a significant impact in the marketing and sales industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for professional growth and career advancement
Reporting Structure: Reports to the Sr. Business Analyst, Marketing & Affiliates
Work Arrangement: Remote solely, with occasional collaboration with global teams across various time zones
Growth Opportunities:
- Potential to influence high-impact marketing strategies and drive business outcomes
- Opportunities to collaborate with cross-functional teams and develop a deep understanding of the business
- Potential to advance to senior or management roles within the Marketing or Data teams
ASSUMPTION: This role offers significant opportunities for professional growth and career advancement within the company's global, remote-first environment.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- India is the second-most populous country in the world, with a diverse range of cultures, languages, and time zones
- The role requires working with global teams and may involve occasional collaboration with team members in different time zones
- HighLevel's remote-first environment allows for flexibility in work arrangements and the ability to work from anywhere in India
Work Schedule: 3pm - 12am IST hours, with flexibility for occasional overtime as needed
ASSUMPTION: The remote work arrangement and flexible work hours make this role an attractive option for candidates seeking a work-life balance and the ability to work from anywhere in India.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the Sr. Business Analyst, Marketing & Affiliates
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with HighLevel's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your ability to analyze data and provide actionable insights in your application materials
- Showcase your understanding of marketing strategies and campaign performance metrics in your interview responses
ATS Keywords: Business Analysis, Data Analytics, Marketing Strategies, Campaign Performance, SQL, Google Analytics, Tableau, Excel, Conversion Tracking, Traffic Analysis, ROI Analysis
ASSUMPTION: HighLevel's global, remote-first environment and focus on data-driven decision-making make the interview process highly competitive, with a strong emphasis on technical skills and cultural fit.
🛠️ Tools & Technologies
- Tableau or similar front-end data visualization platforms
- Snowflake, SQL, and other relational database systems
- Excel, Google Sheets, for data processing
- Wireframing or prototyping tools like Figma, Adobe XD, or Balsamiq
- Google Analytics or similar web analytics tools
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing and data analysis positions.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Impact
- People-first
Work Style:
- Remote and global team collaboration
- Data-driven decision-making
- Results-oriented and actionable insights
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- Do you thrive in a remote, global team environment, collaborating with team members across various time zones?
- Are you comfortable working independently and driving data-driven decision-making?
- Do you have strong communication and stakeholder management skills, enabling you to influence decision-making and drive business outcomes?
ASSUMPTION: HighLevel's global, remote-first environment and focus on data-driven decision-making require candidates who are self-motivated, independent, and strong communicators.
⚠️ Potential Challenges
- Working with large, complex datasets and ensuring data integrity across multiple systems
- Occasional overtime and flexibility in work hours to meet project deadlines or address urgent business needs
- Managing stakeholder expectations and aligning data insights with business objectives in a fast-paced, global environment
- Adapting to a remote-first work environment and collaborating effectively with global teams
ASSUMPTION: The potential challenges of this role are inherent in the fast-paced, global, remote-first environment and require candidates who are adaptable, resilient, and able to manage their time effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data analysis and interpretation, requiring strong analytical skills and a deep understanding of marketing strategies and campaign performance metrics
- HighLevel's global, remote-first environment offers unique opportunities for professional growth and career advancement within the company's marketing and data teams
- This role requires a high level of independence and self-motivation, as well as strong communication skills to work effectively in a remote team
ASSUMPTION: This role is unique in its focus on data-driven decision-making and its global, remote-first environment, requiring candidates with strong analytical skills and the ability to work independently.
📝 Sample Projects
- Analyzing website traffic data to uncover trends and patterns, and providing actionable insights into user behavior and audience segmentation
- Evaluating the performance of advertisement campaigns and calculating ROI on marketing dollars spent, recommending optimizations
- Ensuring accurate tracking of marketing touchpoints across customer journeys to enable precise attribution modeling, and monitoring and validating the consistency and integrity of event data across systems
ASSUMPTION: The sample projects for this role are industry-standard and reflect the day-to-day responsibilities of a Business Analyst within a marketing team.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Business Analyst in this role?
- How does this role collaborate with other teams within HighLevel, such as Marketing, Product, and Data Engineering?
- What are the most significant challenges facing the Marketing Team currently, and how can this role address them?
- How does HighLevel support the professional growth and development of its employees, particularly within the Marketing and Data teams?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: The key questions to ask during the interview focus on understanding the day-to-day responsibilities, collaboration with other teams, and opportunities for professional growth and development within the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment or case study by brushing up on your data analysis and interpretation skills
- Research HighLevel's platform and marketing strategies to demonstrate your understanding of the business and industry
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
