Business Analyst, Marketing

📌 Core Information

🔹 Job Title: Business Analyst, Marketing

🔹 Company: Google

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting in-depth quantitative business analysis of marketing activity performance metrics
• Identifying and resolving data quality issues
• Synthesizing and presenting data analysis into clear, concise reports for executive audiences
• Contributing to the success of marketing activations in the Latin America (LATAM) region
• Fostering a data-motivated decision-making culture

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work cross-functionally with various stakeholders.

📋 Key Responsibilities

✅ Conduct in-depth quantitative business analysis of marketing activity performance metrics, extracting insights to fuel growth

✅ Identify and resolve data quality issues, communicate findings to related stakeholders, and drive corrective actions

✅ Synthesize and present data analysis into clear, concise reports and presentations for executive audiences

✅ Convert data into marketing and business insights and actions

✅ Cultivate a data-motivated decision-making culture by providing insights and recommendations based on analysis

ASSUMPTION: This role involves a significant amount of data analysis and interpretation, as well as strong communication skills to effectively convey findings to stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.

Experience: 3 years of experience in designing, scoping, executing, and delivering research and analysis projects. 3 years of experience in translating business problems into research questions and translating research findings and insights into marketing recommendations. Experience in managing research and measurement agencies.

Required Skills:

• Data analysis
• Research design
• Marketing recommendations
• Data quality management
• Communication skills
• Problem-solving
• Cross-functional collaboration
• Data literacy
• Quantitative analysis
• Stakeholder engagement
• Presentation skills
• Insight generation
• Project management
• Data-driven decision making
• Storytelling through data
• Prioritization

Preferred Skills:

• Knowledge of measurement marketing process
• Ability to narrate stories through data
• Ability to analyze datasets and translate them to insights
• Ability to prioritize requests and work in an environment with engaging demands from multiple stakeholders
• Ability to work cross-functionally with marketing and business stakeholders with excellent communication, thinking, and problem-solving skills

ASSUMPTION: This role requires a strong analytical background, excellent communication skills, and the ability to work effectively with various stakeholders.

💰 Compensation & Benefits

Salary Range: The salary range for this role at Google is typically between $80,000 and $140,000 USD per year, depending on experience and location. This estimate is based on industry standards for a mid-level business analyst role in the marketing field.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Maternity and paternity leave
• Employee discounts on Google products and services
• On-site cafeterias and fitness centers

Working Hours: Full-time employees at Google typically work 40 hours per week, with flexible scheduling options available.

ASSUMPTION: Google is known for its competitive compensation and benefits packages, which may include additional perks and benefits not listed here.

📌 Applicant Insights

🔍 Company Context

Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware. The company operates in a highly competitive and rapidly evolving industry.

Company Size: Google is a large company with over 10,000 employees worldwide. This size allows for ample opportunities for growth and collaboration, as well as access to extensive resources and support.

Founded: Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company has since grown to become one of the world's most valuable brands.

Company Description:

• Google's mission is to organize the world's information and make it universally accessible and useful.
• The company's culture is known for its innovative, collaborative, and data-driven approach to problem-solving.
• Google values diversity, inclusion, and collaboration, and encourages employees to bring their unique perspectives to the table.

Company Specialties:

• Search engine technology
• Online advertising
• Cloud computing
• Artificial intelligence and machine learning
• Hardware and software development

Company Website: www.google.com

ASSUMPTION: Google's large size and extensive resources provide employees with numerous opportunities for growth and development, while its collaborative culture encourages innovation and creativity.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department at Google. It requires a strong analytical background and several years of experience in research and analysis projects.

Reporting Structure: The Business Analyst, Marketing will likely report directly to the Marketing Manager or a similar role within the marketing department. They may also work closely with other teams, such as data analytics and business operations, to ensure data quality and drive insights.

Work Arrangement: This role is on-site and based in Mexico City, Ciudad de México, Mexico. However, Google offers flexible scheduling options and may consider hybrid work arrangements for qualified candidates.

Growth Opportunities:

• Advancement to senior-level roles within the marketing department, such as Marketing Manager or Director of Marketing
• Transition to other departments within Google, such as sales, product management, or business operations
• Opportunities to work on high-impact projects and initiatives that drive business growth and innovation

ASSUMPTION: Google's large size and diverse range of products and services provide numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Google's offices are known for their modern, collaborative, and innovative design. They typically include open workspaces, meeting rooms, and on-site amenities such as cafeterias and fitness centers.

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Mexico City is the capital and most populous city in Mexico, with a population of over 21 million people.
• The city is known for its rich history, vibrant culture, and diverse cuisine.
• Mexico City is a major economic hub and the political, cultural, and educational center of Mexico.

Work Schedule: Full-time employees at Google typically work 40 hours per week, with flexible scheduling options available. The work environment is fast-paced and collaborative, with a strong emphasis on data-driven decision making and innovation.

ASSUMPTION: Working at Google's Mexico City office provides employees with the opportunity to collaborate with talented colleagues from diverse backgrounds and contribute to the company's global mission.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a recruiter or hiring manager
• In-depth phone or video interview with the hiring manager or team members
• On-site or virtual interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Data analysis and interpretation skills
• Communication and presentation skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with Google's values
• Experience with marketing research and analysis

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with data analysis, marketing research, and stakeholder communication
• Demonstrate your ability to think critically and solve problems by providing specific examples from your past experiences
• Showcase your cultural fit with Google's values and mission

ATS Keywords: Data analysis, marketing research, stakeholder communication, problem-solving, critical thinking, data-driven decision making, storytelling through data, prioritization

ASSUMPTION: Google's application process is competitive and thorough, with a strong emphasis on data analysis and communication skills.

🛠️ Tools & Technologies

• Google Analytics
• Google Data Studio
• Google BigQuery
• Microsoft Excel
• SQL
• Tableau
• Power BI

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and project, but strong proficiency in data analysis software is essential.

👔 Cultural Fit Considerations

Company Values:

• Focus on the user
• Think big
• Be a good citizen
• Work as a team
• Embrace reality and take action
• Be responsible
• Be innovative

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Fast-paced and dynamic
• Innovative and creative
• Results-oriented and accountable

Self-Assessment Questions:

• Do you have a strong analytical mindset and excellent communication skills?
• Are you comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
• Do you thrive on driving insights and actions from data analysis?
• Are you passionate about Google's mission and values?

ASSUMPTION: Google's culture is known for its collaborative, innovative, and data-driven approach to problem-solving. Employees who thrive in this environment are typically strong communicators, analytical thinkers, and team players.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with multiple stakeholders and competing priorities
• Managing data quality issues and driving corrective actions
• Synthesizing and presenting complex data analysis into clear, concise reports for executive audiences
• Balancing the need for data-driven decision making with the need for timely, actionable insights
• Adapting to the unique cultural and political context of the Latin America (LATAM) region

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the marketing department at Google.

📈 Similar Roles Comparison

• Compared to other business analyst roles, this position places a stronger emphasis on marketing-specific research and analysis
• Within Google, this role is similar to other mid-level marketing positions, such as Marketing Associate or Marketing Coordinator, but with a greater focus on data analysis and stakeholder communication
• Career paths for this role may include advancement to senior-level marketing positions, such as Marketing Manager or Director of Marketing, or transition to other departments within Google, such as sales, product management, or business operations

ASSUMPTION: This role is unique within Google's marketing department, but shares similarities with other mid-level marketing positions and business analyst roles across the industry.

📝 Sample Projects

• Conducting a comprehensive analysis of marketing campaign performance metrics to identify trends and optimize future campaigns
• Developing and implementing a data quality management plan to ensure accurate and reliable marketing data
• Creating a dashboard to track and visualize key marketing performance indicators (KPIs) for executive stakeholders
• Analyzing customer segmentation data to inform targeted marketing strategies and improve customer engagement

ASSUMPTION: The specific projects and initiatives for this role may vary depending on the team and business priorities, but will likely involve a combination of data analysis, stakeholder communication, and marketing research.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role contribute to Google's overall mission and marketing strategy?
• What are the most pressing challenges facing the marketing department in the Latin America (LATAM) region?
• How does this role collaborate with other teams and departments within Google?
• What opportunities are there for professional growth and development within this role?

ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Google's mission, values, and culture, as well as the specific requirements and responsibilities of this role
• Follow up with the hiring manager or recruiter after your interview to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.