📌 Core Information
🔹 Job Title: Business Analyst, Marketing
🔹 Company: Google
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting in-depth quantitative analysis of marketing performance metrics
- Identifying and resolving data quality issues
- Synthesizing data into clear, concise reports for executive audiences
- Driving marketing decisions based on data insights in the LATAM region
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work cross-functionally with various stakeholders.
📋 Key Responsibilities
✅ Conduct in-depth quantitative business analysis of marketing activity performance metrics, extracting insights to fuel growth
✅ Identify and resolve data quality issues, communicate findings to related stakeholders, and drive corrective actions
✅ Synthesize and present data analysis into clear, concise reports and presentations for executive audiences
✅ Convert data into marketing and business insights and actions
✅ Cultivate a data-motivated decision-making culture by providing insights and recommendations based on analysis
ASSUMPTION: This role requires a strong focus on data-driven decision making and the ability to translate complex data into actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
Experience: 3 years of experience in designing, scoping, executing, and delivering research and analysis projects.
Required Skills:
- Ability to translate business problems into research questions and translate research findings and insights into marketing recommendations
- Experience in managing research and measurement agencies
Preferred Skills:
- Knowledge of measurement marketing process
- Ability to narrate stories through data
- Ability to analyze datasets and translate them to insights
- Ability to prioritize requests and work in an environment with engaging demands from multiple stakeholders
- Ability to work cross-functionally with marketing and business stakeholders with excellent communication, thinking, and problem-solving skills
ASSUMPTION: Candidates with a strong academic background in a quantitative field and relevant experience in research and analysis will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between R$ 12,000 and R$ 18,000 per month, depending on experience and qualifications. This is an estimate based on industry standards for a mid-level business analyst role in São Paulo.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts on Google products and services
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional remote work.
ASSUMPTION: Google is known for its competitive compensation and benefits packages, and the provided salary range is an estimate based on market research.
📌 Applicant Insights
🔍 Company Context
Industry: Google is a multinational technology company that specializes in internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.
Company Size: Google is a large corporation with over 10,000 employees in Brazil alone. Working at Google offers opportunities for professional growth and exposure to cutting-edge technology.
Founded: Google was founded in 1998 by Larry Page and Sergey Brin. It has since grown into one of the world's most valuable companies.
Company Description:
- Google is committed to organizing the world's information and making it universally accessible and useful
- The company values innovation, collaboration, and user-centric design
- Google's mission is to create a more informed world by providing access to information and knowledge
Company Specialties:
- Search engine technology
- Online advertising
- Cloud computing
- Hardware and software development
Company Website: www.google.com
ASSUMPTION: Google's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager for the LATAM region.
Work Arrangement: On-site, with occasional remote work flexibility
Growth Opportunities:
- Potential to work on high-impact projects and gain exposure to senior leadership
- Opportunities to develop skills in data analysis, marketing strategy, and stakeholder management
- Possibility to progress to a senior or management role within the marketing organization
ASSUMPTION: This role offers strong potential for career growth and development within Google's marketing organization.
🌍 Location & Work Environment
Office Type: Google's São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and diverse population
- The city offers numerous opportunities for professional networking and growth within the tech industry
- São Paulo has a subtropical climate, with mild winters and warm summers
Work Schedule: Standard working hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional remote work.
ASSUMPTION: Working in São Paulo offers a dynamic and multicultural environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with a member of the HR team
- In-depth phone or video call interview with the hiring manager
- On-site or virtual final interview with senior leadership
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with Google's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your enthusiasm for the position and your understanding of Google's mission
- Be ready to discuss your approach to data analysis and marketing strategy during the interview
ATS Keywords: Data Analysis, Marketing Recommendations, Data Quality Management, Cross-Functional Collaboration, Presentation Skills, Insight Generation, Prioritization, Measurement Marketing, Storytelling Through Data, Business Insights
ASSUMPTION: Google's application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Google Data Studio
- Google BigQuery
- Microsoft Excel
- PowerPoint or Google Slides
ASSUMPTION: Familiarity with Google's suite of data analysis and visualization tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user and all else will follow
- Think big and take risks
- Be a good listener
- Work collaboratively
- Be open and honest
Work Style:
- Data-driven decision making
- Collaborative and cross-functional teamwork
- Focus on results and impact
- Adaptability and continuous learning
Self-Assessment Questions:
- How do you approach translating complex data into actionable insights for non-technical stakeholders?
- Can you provide an example of a time when you had to manage multiple stakeholders with competing priorities?
- How do you stay up-to-date with the latest trends and best practices in data analysis and marketing strategy?
ASSUMPTION: Candidates who demonstrate a strong alignment with Google's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment with competing priorities
- Managing data quality issues and driving corrective actions
- Communicating complex data insights to non-technical stakeholders
- Balancing the need for data-driven decision making with the need for swift action
ASSUMPTION: This role may present challenges related to data quality, stakeholder management, and balancing data-driven decision making with swift action.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analyst or a Business Intelligence Analyst, but with a stronger focus on driving marketing decisions based on data insights
- In the tech industry, data-driven decision making is increasingly important for marketing success
- This role offers opportunities for career growth and development within Google's marketing organization
ASSUMPTION: This role is similar to other marketing and business analyst positions, but with a unique focus on driving marketing decisions based on data insights.
📝 Sample Projects
- Analyzing marketing campaign performance data to identify trends and optimize future campaigns
- Developing and presenting a data-driven marketing strategy for a new product launch
- Conducting a competitive analysis of marketing strategies in the LATAM region
ASSUMPTION: These sample projects are intended to illustrate the types of data analysis and marketing strategy tasks that may be required in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the LATAM region?
- Can you describe the team structure and how this role will collaborate with other marketing teams?
- How does Google support the professional development and growth of its employees?
- What are the most pressing marketing challenges facing the LATAM region, and how can this role help address them?
- How does Google measure the success of its marketing initiatives, and how will this role contribute to that process?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare a cover letter that demonstrates your enthusiasm for the position and your understanding of Google's mission
- Be ready to discuss your approach to data analysis and marketing strategy during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
