Business Communications Manager, WhatsApp - Latin America

📌 Core Information 🔹 Job Title: Business Communications Manager, WhatsApp - Latin America 🔹 Company: Meta 🔹 Location: São Paulo, Brazil 🔹 Job Type: Full-time 🔹 Category: Communications, Business 🔹 Date Posted: April 9, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site (São Paulo, Brazil) 🚀 Job Overview Key aspects of this role include: - Managing data-driven communications on business messaging topics across Latin America - Designing and delivering communications campaigns across owned, paid, and creator channels - Collaborating with internal stakeholders, including Sales, Marketing, and the global Communications team - Counseling internal stakeholders on media engagement strategy and social channels - Working with media relations and social channels, including reactive and crisis communications ASSUMPTION: This role requires a strong understanding of business-to-business (B2B) communications and experience working with global teams. Proficiency in Portuguese and Spanish is essential for success in this position. 📋 Key Responsibilities ✅ Manage data-driven and measurable communications on business messaging relevant topics across Latin America, both via media relations and social channels. ✅ Help design and deliver communications campaigns, working with owned, paid, and creator channels, supporting Meta's strategic objectives, linked to clear goals and metrics. ✅ Work cross-functionally and be an influential voice with internal stakeholders, including Sales and Marketing, as well as the global Communications team. ✅ Counsel internal stakeholders on media engagement strategy and social channels. ASSUMPTION: This role requires strong project management skills, the ability to balance multiple competing priorities, and flexibility to pivot or reprioritize quickly as needs arise. 🎯 Required Qualifications Education: - Bachelor's degree in Communications, Journalism, English, Public Relations, or equivalent experience Experience: - 7+ years of experience in communications for a technology company, B2B enterprise, or agency Required Skills: - Experience distilling business concepts into plain language for non-expert audiences - Experience creating messaging materials and partnering collaboratively with third-parties - Experience in media relations and social channels, including reactive and crisis communications - Professional proficiency in English and Portuguese, with basic working proficiency in Spanish - Experience working on media campaigns with global teams and on enterprise and business-to-business narratives Preferred Skills: - Experience working in a fast-paced, dynamic environment, with proven judgment and negotiation skills 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on industry standards for a Communications Manager with 7+ years of experience in the technology sector in São Paulo, Brazil) Benefits: - Comprehensive health, dental, and vision insurance - Retirement savings plan with company matching - Generous time off policies, including vacation, sick leave, and holidays - Employee stock purchase plan - Professional development opportunities and tuition reimbursement Working Hours: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for occasional remote work) ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Meta operates in the software development industry, focusing on connectivity, artificial intelligence, virtual reality, and social media, among other specialties. Company Size: Meta is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth. Founded: Meta was founded in 2004 and has since grown into a global technology company. Company Description: - Meta is committed to building the future of human connection and the technology that makes it possible - The company's technologies help people connect, find communities, and grow businesses - Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality Company Specialties: - Connectivity - Artificial Intelligence - Virtual Reality - Machine Learning - Social Media - Augmented Reality - Marketing Science - Mobile Connectivity - Open Compute - Metaverse Company Website: Meta Careers ASSUMPTION: Working at Meta offers opportunities to collaborate with talented professionals and contribute to innovative projects that shape the future of communication and technology. 📊 Role Analysis Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the organization. Reporting Structure: The Business Communications Manager will report directly to the Global Business Communications Lead and collaborate closely with regional Sales and Partnerships stakeholders. Work Arrangement: This role is primarily on-site in São Paulo, Brazil, with flexibility for occasional remote work. Growth Opportunities: - Opportunities to work on high-impact projects and campaigns that reach global audiences - Exposure to various internal stakeholders, allowing for the development of strong cross-functional collaboration skills - Potential to advance to a senior-level or leadership role within the Communications team ASSUMPTION: Success in this role may lead to increased responsibilities and opportunities for career growth within Meta's global Communications organization. 🌍 Location & Work Environment Office Type: Meta's São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity. Office Location(s): 1 Hacker Way, Menlo Park, CA 94025, US (Global Headquarters) and 12721 W Jefferson Blvd, Los Angeles, CA 90066, US (Latin America Regional Office) Geographic Context: - São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and diverse population - The city is a major hub for technology, finance, and entertainment industries - São Paulo is known for its rich history, iconic landmarks, and world-class museums Work Schedule: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for occasional remote work) ASSUMPTION: Working in São Paulo offers a dynamic and multicultural environment, with ample opportunities for personal and professional growth. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the hiring manager 3. In-depth interview with the global Business Communications team 4. Final interview with regional Sales and Partnerships stakeholders Key Assessment Areas: - Communication skills and ability to distill complex information for non-expert audiences - Experience with media relations and social channels, including crisis communications - Ability to work collaboratively with global teams and internal stakeholders - Cultural fit and alignment with Meta's values and mission Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare examples of your past communications campaigns and their outcomes - Research Meta's mission and values to demonstrate your alignment with the company's culture ATS Keywords: Business Communications, Media Relations, Social Channels, Crisis Communications, B2B Messaging, Campaign Design, Data-Driven Communications, Stakeholder Engagement, Messaging Materials, Collaboration, English Proficiency, Portuguese Proficiency, Spanish Proficiency, Negotiation Skills, Flexibility, Judgment ASSUMPTION: The application process for this role may take several weeks, with multiple interviews and assessments to ensure the best fit for both the candidate and the organization. 🛠️ Tools & Technologies - Facebook Workplace (internal communication platform) - Hootsuite (social media management) - Cision (media relations and PR) - Google Workspace (collaboration and productivity) - Microsoft Office Suite (document creation and management) ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role. 👔 Cultural Fit Considerations Company Values: - Move fast - Focus on impact - Be bold - Be open - Build social value Work Style: - Collaborative and cross-functional - Data-driven and results-oriented - Fast-paced and dynamic - Global and diverse Self-Assessment Questions: - How do you align with Meta's company values, and can you provide an example of a time when you demonstrated these values in your previous role? - How comfortable are you working with global teams and navigating different time zones and cultures? - How do you approach balancing multiple competing priorities, and can you share an example of a time when you successfully managed a high-pressure project with tight deadlines? ASSUMPTION: Candidates who demonstrate a strong cultural fit with Meta's values and work style are more likely to succeed in this role and contribute to the organization's mission. ⚠️ Potential Challenges - Balancing multiple competing priorities and pivoting quickly as needs arise - Working with global teams and navigating different time zones and cultures - Managing reactive and crisis communications in a fast-paced environment - Adapting to a dynamic and ever-changing work environment ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, high-pressure environment. 📈 Similar Roles Comparison - Product Marketing Manager, WhatsApp: Focuses on driving user adoption and engagement with WhatsApp's products, while this role focuses on business messaging communications. - Corporate Communications Manager, Meta: Oversees internal and external communications for the entire organization, while this role is focused on WhatsApp's business messaging efforts. - Public Relations Manager, Tech Industry: Manages media relations and social channels for a technology company, with a broader scope than this role, which focuses specifically on business messaging communications. ASSUMPTION: This role is unique in its focus on business messaging communications for WhatsApp in the Latin America region, offering a specialized and impactful opportunity within Meta's global Communications organization. 📝 Sample Projects - Developing a comprehensive communications campaign to launch a new WhatsApp Business API feature in the Latin America region - Creating messaging materials and partnering with third-party agencies to execute a global media relations campaign focused on WhatsApp's enterprise solutions - Managing reactive communications in response to a high-profile data breach or security incident involving WhatsApp ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and high-impact nature of the communications campaigns and initiatives that the Business Communications Manager will oversee in this role. ❓ Key Questions to Ask During Interview - How does this role fit into the broader communications strategy for WhatsApp and Meta? - What are the most significant challenges facing the Business Communications team in the Latin America region, and how can this role address them? - How does the global Business Communications team collaborate with regional stakeholders to ensure consistent and impactful messaging? - What opportunities exist for growth and advancement within the Communications organization at Meta? - How does Meta support work-life balance for its employees, particularly those in fast-paced and high-pressure roles like this one? ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success in the organization. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: Meta Careers - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare examples of your past communications campaigns and their outcomes - Research Meta's mission and values to demonstrate your alignment with the company's culture - Follow up with the hiring manager one week after submitting your application to express your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.