Business Development and Marketing Manager

📌 Core Information

🔹 Job Title: Business Development and Marketing Manager

🔹 Company: BLUE Communications

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Business Development, Marketing

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days remote, 3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Identifying new business opportunities in commercial maritime, renewable energy, and leisure marine sectors
• Leading strategy and managing the marketing team
• Managing event planning and logistics for BLUE and Saltwater
• Generating leads through prospecting, cold calling, and lead generation campaigns
• Leading negotiations and planning for trade media advertising

ASSUMPTION: This role requires a strong commercial mindset and experience in business development or sales, as well as marketing expertise. The ideal candidate will be highly organized, confident, and have a hustle mindset to excel in relationship building and strategic thinking.

📋 Key Responsibilities

✅ Build knowledge of BLUE's core segments and retain long-lasting relationships and partnerships

✅ Identify new client opportunities and support upselling/cross-selling on existing accounts

✅ Manage the pipeline of new business prospects and accounts, while maintaining the CRM system (Hubspot)

✅ Implement new strategies or tools to ensure management of new business opportunities is up-to-date and relevant

✅ Organize events for BLUE and Saltwater, including promotion and logistics

✅ Lead negotiations and planning for trade media advertising with opportunity to grow this function of the business

ASSUMPTION: The role involves a high level of organization, communication, and strategic thinking. The candidate should be comfortable handling initial engagements and meetings before wider BLUE engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in business development, sales, and marketing, with a focus on B2B agencies

Required Skills:

• Commercial mindset with experience in business development or sales
• Marketing experience to lead strategy and team
• Highly organized and efficient with administrative tasks
• Excellent communication skills, both written and verbal
• Strategic thinking and project management abilities
• B2B experience, preferably in agency settings, with understanding of brand, communications, and digital marketing
• Ability to travel

Preferred Skills:

• Experience working within a business development role for an agency
• Sector experience within maritime, renewable energy, or leisure maritime sectors
• Driving license

ASSUMPTION: Preferred skills are not essential but would be beneficial for the candidate to excel in this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £60,000 per year (based on experience and qualifications)

Benefits:

• 25 days holiday per annum, plus Bank Holidays and additional accrual opportunities after two years’ service
• Additional day of holiday on your birthday or the Friday before should it fall on a weekend
• Loyalty bonus scheme from 3 years of employment
• Auto enrolment pension
• Rewards and perks through Perkbox - including discounts at national chains, access to health apps, and wellness support
• Finders fee paid for colleague referrals
• Donation to charity on your birthday
• Regular office and company-wide get togethers
• Employee of the Quarter gift vouchers
• 4pm Friday finish encouraged!

Working Hours: 37.5 hours per week, with flexible working arrangements

ASSUMPTION: The salary range is based on industry standards for a Business Development and Marketing Manager role in London. Benefits are subject to change and may be updated by the employer.

📌 Applicant Insights

🔍 Company Context

Industry: BLUE Communications is a leading brand, PR, communications, and marketing consultancy for the marine and renewable energy markets. They specialize in government and industry body relations, issues and crisis management, investor and financial relations, CSR and sustainability, event management and speaker platforms, and employee engagement.

Company Size: BLUE Communications is a mid-sized company with 11-50 employees, providing a collaborative and entrepreneurial work environment.

Founded: Founded in 2008, BLUE Communications has over 15 years of experience in the industry.

Company Description:

• BLUE is the world’s leading integrated brand, PR & communications, and digital marketing agency for the marine and renewable energy markets.
• They bring deep industry expertise, global networks, and the very best brand, PR & communications, digital marketing, and research capabilities to create compelling strategies that deliver.
• BLUE Communications guides their clients in building powerful brands and reputations on a global scale, growing revenue, pioneering innovation, influencing policy, and igniting meaningful transformation.

Company Specialties:

• Government and Industry Body Relations
• Issues and Crisis Management
• Investor and Financial Relations
• CSR and Sustainability
• Event Management and Speaker Platforms
• Employee engagement

Company Website: http://www.blue-comms.com

ASSUMPTION: BLUE Communications is a well-established company with a strong reputation in the marine and renewable energy industries. They offer significant opportunities for international travel and long-term career development.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional with 5-10 years of experience in business development and marketing.

Reporting Structure: The Business Development and Marketing Manager will report directly to the CEO and work closely with the senior team as peers.

Work Arrangement: This role is a hybrid position, with a minimum of 2 days per week in an office and the rest of the time working remotely.

Growth Opportunities:

• As a growing company, BLUE Communications offers significant opportunities for international travel and long-term career development.
• The role provides the chance to work with a diverse range of clients and industries, fostering personal and professional growth.
• There is potential for the candidate to grow the trade media advertising function of the business.

ASSUMPTION: The role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: BLUE Communications has offices in Paddington, London, and Oxford, with a hybrid work arrangement.

Office Location(s): 5 Merchant Square, Paddington, London W2 1BQ, GB and Oxford, London OX2 7DE, GB

Geographic Context:

• The London office is located in a vibrant and well-connected area, with excellent transport links and amenities nearby.
• The Oxford office is situated in a historic city with a strong academic reputation and a thriving business community.
• Both locations offer a mix of urban and rural environments, with easy access to green spaces and cultural attractions.

Work Schedule: The role follows a standard working week of 37.5 hours, with flexible working arrangements and a 4pm Friday finish encouraged.

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to make the most of their time and resources.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the CEO

Key Assessment Areas:

• Commercial mindset and business acumen
• Marketing expertise and strategic thinking
• Communication and interpersonal skills
• Organizational skills and project management abilities
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the marine and renewable energy industries and BLUE Communications' services.
• Showcase your ability to identify new business opportunities and generate leads through your application materials.
• Prepare examples of your marketing strategies and campaigns, as well as your experience in business development and sales.

ATS Keywords: Business development, marketing, commercial mindset, sales, B2B, agency, brand, communications, digital marketing, project management, relationship building, strategic thinking, event planning, lead generation, trade media advertising

ASSUMPTION: The interview process will focus on assessing the candidate's commercial mindset, marketing expertise, and cultural fit with the company. The ideal candidate will have a strong understanding of the marine and renewable energy industries and be able to demonstrate their ability to identify new business opportunities and generate leads.

🛠️ Tools & Technologies

• Hubspot (CRM)
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, or Microsoft Project)
• Marketing automation tools (e.g., Mailchimp, Marketo, or Hubspot Marketing)
• Social media platforms (e.g., LinkedIn, Twitter, and Facebook)

ASSUMPTION: The candidate should have experience with CRM systems, project management tools, and marketing automation tools. Familiarity with the marine and renewable energy industries and relevant marketing platforms is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Results-driven

Work Style:

• Entrepreneurial and agile
• Collaborative and team-oriented
• Results-focused and driven by success
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a proven track record of success in business development and marketing roles?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
• Do you thrive in a results-driven, collaborative culture?
• Are you passionate about the marine and renewable energy industries and eager to learn and grow within this sector?

ASSUMPTION: BLUE Communications values candidates who are results-driven, collaborative, and passionate about the marine and renewable energy industries. The ideal candidate will be able to thrive in a fast-paced, dynamic environment with a high degree of autonomy.

⚠️ Potential Challenges

• The role requires a high degree of organization and the ability to manage multiple projects and deadlines simultaneously.
• Candidates may face competition from other experienced professionals in the business development and marketing fields.
• The role involves a significant amount of travel, which may be challenging for candidates with personal or family commitments.
• The role requires a strong understanding of the marine and renewable energy industries, which may be a barrier to entry for candidates without relevant experience.

ASSUMPTION: The role presents unique challenges and opportunities for the right candidate. The ideal candidate will be highly organized, adaptable, and eager to learn and grow within the marine and renewable energy industries.

📈 Similar Roles Comparison

• This role is unique in its focus on the marine and renewable energy industries and the opportunity to grow the trade media advertising function of the business.
• Compared to other business development and marketing roles, this position offers a higher degree of autonomy and the chance to make a significant impact on the company's success.
• Career progression in this role may lead to senior management or directorship positions within the company.

ASSUMPTION: This role offers a unique opportunity for the right candidate to make a significant impact on the company's success and grow within the marine and renewable energy industries.

📝 Sample Projects

• Developing and implementing a new strategy for generating leads through prospecting, cold calling, and lead generation campaigns
• Managing the planning and logistics for a major industry event, including promotion, speaker selection, and vendor management
• Leading negotiations and planning for a significant trade media advertising campaign, resulting in increased brand awareness and market share

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the Business Development and Marketing Manager may face in this role. The ideal candidate will have experience in similar projects and be able to demonstrate their ability to deliver results.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the business development and marketing functions?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its business development and marketing efforts?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These key questions will help the candidate better understand the company's culture, priorities, and expectations for the role. The ideal candidate will be proactive and inquisitive, using the interview process to gather information and demonstrate their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on business development, marketing, and the marine and renewable energy industries.
• Prepare examples of your marketing strategies and campaigns, as well as your experience in business development and sales, to demonstrate your qualifications for the position.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.