Business Development and Marketing Specialist

📌 Core Information

🔹 Job Title: Business Development and Marketing Specialist

🔹 Company: Ethos Interactive

🔹 Location: Mkalles Main Street, Matn, Lebanon

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: July 30, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Growing the agency's business through proactive marketing initiatives
• Responding to RFPs and developing compelling proposals
• Maintaining and evolving the agency's brand identity
• Creating content, managing events, and enhancing internal communications

ASSUMPTION: This role requires a strong balance between strategic marketing and business development, with a focus on driving agency growth and maintaining a strong brand presence.

📋 Key Responsibilities

✅ Maintain and evolve the agency's brand identity, ensuring consistency across all touchpoints

✅ Develop and implement strategic marketing plans to enhance agency positioning

✅ Monitor industry trends and competitor activities to identify opportunities for brand differentiation

✅ Create compelling articles, case studies, and thought leadership pieces that showcase agency expertise

✅ Develop content calendars and distribution strategies across multiple platforms

✅ Plan and execute agency participation in industry events, conferences, and networking opportunities

✅ Lead the development of compelling proposal documents and pitch decks

✅ Customize presentation materials to address specific client needs and requirements

✅ Develop a systematic approach to managing the RFP response process

✅ Design and implement engaging email marketing campaigns targeting prospects and clients

✅ Produce regular agency newsletters highlighting services, case studies, and thought leadership

✅ Develop and execute SEO strategies to improve agency visibility in search results

✅ Manage agency presence across social media platforms and WhatsApp groups

✅ Build and nurture relationships with industry influencers and partners

ASSUMPTION: This role involves a mix of strategic planning, content creation, event management, and proposal development, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or related field

Experience: 3-5 years of experience in marketing, business development, or agency environment

Required Skills:

• Exceptional written and verbal communication skills
• Experience with proposal development and RFP responses
• Proficiency with social media platforms and content management systems
• Strong project management abilities and attention to detail

Preferred Skills:

• Experience marketing professional services or working within an agency setting
• Knowledge of SEO principles and digital marketing best practices
• Familiarity with email marketing platforms and analytics tools
• Portfolio demonstrating successful marketing campaigns or content creation
• Experience with graphic design and presentation software

ASSUMPTION: The ideal candidate will have a strong background in marketing and business development, with a proven track record of driving agency growth and maintaining a strong brand presence.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between $35,000 and $50,000 per year, depending on experience and qualifications. This estimate is based on industry standards for mid-level marketing and business development roles in the MENA region.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Employee discounts

Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Ethos Interactive operates in the advertising services industry, focusing on digital communication and marketing consultancy. The MENA region's advertising market is projected to grow at a CAGR of 5.5% during 2021-2026, driven by increasing digital adoption and e-commerce growth.

Company Size: Ethos Interactive has 51-200 employees, making it a mid-sized company. This size allows for a more agile and collaborative work environment, with ample opportunities for growth and career advancement.

Founded: Ethos Interactive was founded in 2005 and has since grown to become one of the leading digital communication groups in MENA, with offices in Dubai, San Francisco, Beirut, and Riyadh.

Company Description:

• Ethos Interactive is a creative marketing consultancy agency that combines human-centered thinking, data-driven insights, and growth-led strategies to elevate the art and science of marketing.
• The company works with leading brands such as McDonald's, General Motors, Aramco, and American Express to create innovative and impactful marketing campaigns.
• Ethos Interactive fosters a culture of bold and diverse perspectives, encouraging talented individuals with interesting and provocative ideas to join their thriving team.

Company Specialties:

• Digital communication agency
• Customer experience design
• Marketing automation
• Online performance marketing
• Search engine marketing
• Social media marketing
• Content marketing
• Digital strategic planning
• Programmatic media buying
• Digital video production

Company Website: http://www.ethoskms.com

ASSUMPTION: Ethos Interactive is a dynamic and growing agency with a strong focus on digital marketing and a diverse client base, providing ample opportunities for career growth and professional development.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and advancement within the agency.

Reporting Structure: The Business Development and Marketing Specialist will report directly to the agency's leadership team and collaborate with various departments, including creative, strategy, and account management.

Work Arrangement: This is an on-site position, with the primary office location in Mkalles, Lebanon. Occasional remote work may be considered for specific projects or events.

Growth Opportunities:

• Progression to a senior marketing or business development role within the agency
• Expansion into new markets or client sectors
• Development of specialized skills in digital marketing, content creation, or event management

ASSUMPTION: This role offers a unique blend of business development and marketing responsibilities, providing a strong foundation for career growth and advancement within the agency.

🌍 Location & Work Environment

Office Type: Ethos Interactive's office in Mkalles, Lebanon, is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Mkalles Main Street, Matn, Lebanon

Geographic Context:

• The Matn district is a bustling commercial and residential area in the Greater Beirut region, offering a mix of urban and suburban amenities.
• Lebanon's advertising market is projected to grow at a CAGR of 4.5% during 2021-2026, driven by increasing digital adoption and e-commerce growth.
• The country's strategic location at the crossroads of Europe, Asia, and Africa makes it an attractive hub for regional and international businesses.

Work Schedule: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The office environment at Ethos Interactive is dynamic, collaborative, and focused on driving growth and innovation for both the agency and its clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager and relevant team members
• Final interview or presentation to discuss the role and company in more detail

Key Assessment Areas:

• Communication skills, both written and verbal
• Proposal development and presentation skills
• Marketing strategy and planning
• Cultural fit and alignment with Ethos Interactive's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Include examples of successful marketing campaigns or content creation projects in your portfolio
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Business development, marketing, proposal development, RFP response, content creation, event management, SEO, email marketing, social media management, strategic planning, brand management

ASSUMPTION: Ethos Interactive's recruitment process is designed to assess candidates' skills, experiences, and cultural fit, ensuring the best possible match for both the company and the individual.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Content management systems (CMS) such as WordPress or Drupal
• Social media platforms (LinkedIn, Facebook, Twitter, Instagram, WhatsApp)
• Email marketing platforms (Mailchimp, Constant Contact, HubSpot)
• SEO tools (Google Analytics, SEMrush, Ahrefs)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, as they enable effective communication, collaboration, and project management.

👔 Cultural Fit Considerations

Company Values:

• Human-centered: Prioritizing the needs and perspectives of clients, partners, and employees
• Data-driven: Leveraging data and insights to inform decision-making and strategy
• Growth-led: Focusing on continuous learning, improvement, and innovation

Work Style:

• Collaborative: Working closely with team members and stakeholders to achieve shared goals
• Adaptable: Embracing change and responding to new challenges with flexibility and resilience
• Proactive: Taking initiative and driving projects forward to deliver results

Self-Assessment Questions:

• How do you embody Ethos Interactive's values in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
• Can you provide an example of a proactive approach you took to drive a project forward or improve a process?

ASSUMPTION: Ethos Interactive's culture is centered around human-centered thinking, data-driven insights, and growth-led strategies, fostering a collaborative and innovative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
• Adapting to the dynamic nature of the marketing and advertising industries, with evolving trends and client needs
• Balancing the strategic and tactical aspects of the role, requiring both high-level thinking and hands-on execution
• Working with diverse clients and stakeholders, each with their unique preferences and requirements

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving, enabling the successful candidate to thrive in this dynamic role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position places a strong emphasis on business development, requiring a unique blend of strategic planning and client-facing skills
• Ethos Interactive's focus on digital communication and marketing consultancy sets it apart from more traditional advertising agencies, offering candidates the opportunity to work on innovative and impactful projects
• Career progression in this role may lead to specialized marketing or business development positions, or broader management and leadership roles within the agency

ASSUMPTION: This role offers a unique blend of marketing and business development responsibilities, providing a strong foundation for career growth and advancement within the agency.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new client, including content creation, event planning, and proposal development
• Managing a rebranding project for an existing client, ensuring consistent messaging and visual identity across all touchpoints
• Creating and implementing an email marketing campaign to drive lead generation and customer engagement for a new product launch

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities in this role, highlighting the opportunity to work on diverse and impactful initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the agency's approach to integrating new team members into ongoing projects and client relationships?
• How does Ethos Interactive support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the agency measure the success of its marketing and business development efforts, and how will my performance be evaluated in these areas?
• What are the most rewarding aspects of working at Ethos Interactive, according to current team members?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare a portfolio showcasing successful marketing campaigns or content creation projects
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.