- Job Title: Business Development and Relationship Marketing
- Company: Caring Senior Service
- Location: Farmington Hills, Michigan
- Job Type: Full-time
- Category: Home Care & Health Care
- Date Posted: April 18, 2025
- Experience Level: 2-5 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing sales strategies to generate new client leads
- Building and maintaining relationships with healthcare professionals and community organizations
- Achieving and exceeding monthly sales targets
- Maintaining accurate and up-to-date records of sales activities and client information
- Participating in community events and networking opportunities to promote our services
- Collaborating with office staff and caregiving team to ensure seamless service delivery to clients
ASSUMPTION: This role requires a proactive, results-driven individual with a strong passion for senior care and a commitment to excellence. Strong interpersonal skills and knowledge of home care services, medical terminology, and regulatory requirements are essential for success in this position.
📋 Key Responsibilities
- ✅ Develop and execute a sales strategy to generate new client leads
- ✅ Build and maintain relationships with healthcare professionals, community organizations, and other referral sources
- ✅ Achieve and exceed monthly sales targets
- ✅ Maintain accurate and up-to-date records of sales activities and client information
- ✅ Participate in community events and networking opportunities to promote our services
- ✅ Collaborate with office staff and caregiving team to ensure seamless service delivery to clients
ASSUMPTION: The ideal candidate will have proven experience in a similar role within the home care or healthcare industry and a strong desire to make a meaningful impact on the lives of seniors and their families.
🎯 Required Qualifications
- Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
- Experience: Proven experience in a similar role within the home care or healthcare industry
- Required Skills:
- Strong knowledge of home care services, medical terminology, and regulatory requirements
- Strong interpersonal skills to interact with clients, their families, and other healthcare professionals
- Passion for Senior Care
- Results-driven mindset
- Excellent communication and presentation skills
- Strong organizational skills and attention to detail
- Proficiency in CRM software and Microsoft Office Suite
- Preferred Skills:
- Bilingual (English/Spanish) or multilingual
- Experience with sales management software (e.g., Salesforce, HubSpot)
- Familiarity with the senior care industry and local market
ASSUMPTION: Preferred skills are not required but would be beneficial for success in this role. Candidates with a strong background in sales and a genuine interest in the senior care industry are encouraged to apply.
💰 Compensation & Benefits
- Salary Range: $45,000 - $55,000 per year, plus commission (based on industry standards for similar roles and experience levels)
- Benefits: Comprehensive benefits package, including health insurance, retirement plans, and paid time off
- Working Hours: Full-time, Monday-Friday, with some flexibility for community events and networking opportunities
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
- Industry: Home Care & Health Care
- Company Size: 501-1,000 employees
- Founded: 1991
- Company Description: Caring Senior Service is an in-home care agency dedicated to helping seniors remain healthy, happy, and at home. They provide a range of services, including home care, hospice, personal care, and more, to support seniors and their families.
- Company Specialties: Home Care, Hospice, Personal Care, Meal Preparation, Respite Care, Medication Reminders, Errand Service, Light Houskeeping, Caregivers, In-Home Care, Geriatrics, Elder Care, Senior Services, Transportation, Senior Care, Alzheimer's, and Dementia
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: This role reports directly to the Sales Manager and works closely with the office staff and caregiving team.
- Work Arrangement: On-site, with some flexibility for community events and networking opportunities
- Growth Opportunities: This role offers opportunities for career growth within the sales and marketing departments, as well as potential advancement into management positions.
ASSUMPTION: The specific growth opportunities available may vary depending on the candidate's performance and the company's future needs.
🌍 Location & Work Environment
- Office Type: Corporate office environment
- Office Location: Farmington Hills, Michigan
- Geographic Context: Farmington Hills is a suburb of Detroit, offering a mix of urban and suburban living with easy access to major highways and attractions.
- Work Schedule: Full-time, Monday-Friday, with some flexibility for community events and networking opportunities
ASSUMPTION: The work schedule may vary depending on the candidate's specific needs and the company's requirements.
💼 Interview & Application Insights
- Typical Process: Phone screening → In-person interview → Final interview with the Sales Manager → Job offer
- Key Assessment Areas: Sales skills, industry knowledge, interpersonal skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your sales strategies and success stories
- Research the company and the senior care industry to demonstrate your enthusiasm and knowledge
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Microsoft Office Suite
- Sales management software (e.g., Salesforce, HubSpot)
👔 Cultural Fit Considerations
- Company Values: Compassion, Integrity, Respect, Excellence, and Teamwork
- Work Style: Collaborative, results-driven, and customer-focused
- Self-Assessment Questions:
- How do you embody the company's values in your daily work?
- How do you handle rejection or setbacks in your sales efforts?
- How do you balance the need for sales growth with the company's commitment to quality care?
ASSUMPTION: The ideal candidate will be a strong cultural fit, with a genuine passion for senior care and a commitment to the company's values.
⚠️ Potential Challenges
- The competitive nature of the home care industry
- The emotional aspects of working with seniors and their families
- The need to balance sales growth with the company's commitment to quality care
ASSUMPTION: The specific challenges faced in this role may vary depending on the candidate's individual strengths and weaknesses, as well as the company's specific needs.
📈 Similar Roles Comparison
- Comparison Point 1: This role differs from other sales positions in the home care industry in its focus on relationship marketing and community engagement, rather than traditional cold calling or door-to-door sales.
- Comparison Point 2: The senior care industry is unique in its emotional and personal nature, requiring a strong commitment to compassion and empathy.
- Comparison Point 3: This role offers opportunities for career growth within the sales and marketing departments, as well as potential advancement into management positions.
ASSUMPTION: The specific comparisons made here are based on industry trends and may vary depending on the candidate's individual experiences and the company's specific needs.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to generate new client leads
- Building and maintaining relationships with local healthcare providers and community organizations
- Participating in community events and networking opportunities to promote the company's services
- Collaborating with the office staff and caregiving team to ensure seamless service delivery to clients
ASSUMPTION: The specific projects assigned may vary depending on the candidate's individual strengths and the company's specific needs.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the company in the next year, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
- How does the company measure success in this role, and what key performance indicators (KPIs) will be used to track progress?
- What opportunities are there for collaboration and teamwork within the sales and marketing departments?
ASSUMPTION: The specific questions asked during the interview may vary depending on the candidate's individual interests and the company's specific needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://caring.breezy.hr/p/7c7e4655f5db-business-development-and-relationship-marketing)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your sales strategies and success stories
- Research the company and the senior care industry to demonstrate your enthusiasm and knowledge
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
