Business Development Manager (Digital Marketing) - Sydney

📌 Core Information

🔹 Job Title: Business Development Manager (Digital Marketing) - Sydney

🔹 Company: Online Marketing Gurus

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing & Sales

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing new business and closing sales with SMB and enterprise businesses
• Collaborating with SDRs to implement prospect strategies and plans
• Staying updated on the latest digital marketing trends and best practices
• Working in a high-performing sales function within one of Australia's largest independent digital marketing agencies

ASSUMPTION: This role requires a strong sales background and experience in a digital marketing agency or environment. The ability to build and maintain client relationships is crucial for success in this position.

📋 Key Responsibilities

✅ Develop and close sales with SMB and enterprise businesses

✅ Collaborate with SDRs to develop and implement appropriate prospect strategies and plans

✅ Stay updated on the latest digital marketing trends and best practices across SEO, Adwords, Social Media marketing, and more

✅ Work closely and collaboratively with SDRs to achieve new business targets

ASSUMPTION: This role involves a high volume of sales activities and requires strong communication and presentation skills to effectively pitch and close sales.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record in sales or business development, preferably within a digital marketing agency or environment

Required Skills:

• Excellent presentation and pitching skills with the ability to close sales
• Consultative sales approach and solution selling
• Ability to listen and understand client requirements
• Strong desire and ambition to learn and execute flawlessly
• Excellent communication and interpersonal skills

Preferred Skills:

• Experience in digital marketing or a related field
• Familiarity with CRM software (e.g., Salesforce, HubSpot)
• Bilingual or multilingual skills

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong sales track record may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Business Development Manager role in Sydney, the estimated salary range is AU$80,000 - AU$120,000 per annum, plus uncapped commission. This range takes into account the experience level required and the location of the role.

Benefits:

• Employee Career and Leadership Development and Training Programs
• Employee Assistance Programs
• Salary packaging benefits
• Pet-friendly and vibrant office
• Barista style coffee
• Social events - gourmet lunches, social drinks
• Service recognition awards

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM). Overtime may be required to meet sales targets.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Online Marketing Gurus operates in the Advertising Services industry, with a focus on digital marketing. The company specializes in SEO, PPC, Paid Social, and more, serving over 1000 businesses monthly.

Company Size: With 51-200 employees, Online Marketing Gurus offers a mid-sized company environment, providing ample opportunities for growth and collaboration while maintaining a family-like atmosphere.

Founded: Founded in 2012, Online Marketing Gurus has grown to become one of Australia's largest independent digital marketing agencies, with locations in Australia, USA, UAE, and Singapore.

Company Description:

• Online Marketing Gurus is an award-winning leading digital marketing agency, specializing in SEO, PPC, Paid Social, Website Design, and more.
• The company was founded with the purpose of offering a trustworthy service in an industry dominated by black-hat practices.
• Online Marketing Gurus has over 200 certified experts in every channel, platform, and marketing methodology, ensuring clients receive evidence-based performance marketing.

Company Specialties:

• Online Marketing
• SEO
• SEM
• Digital Marketing
• Facebook Marketing
• Google Ads
• Social Media Marketing
• Content Marketing
• Remarketing
• Retargeting
• Google Shopping
• Bing Ads
• Website Design
• Website Development
• Link Building

Company Website: https://www.onlinemarketinggurus.com.au

ASSUMPTION: Online Marketing Gurus' focus on transparency, data, and innovation sets it apart in the digital marketing industry, making it an attractive employer for candidates seeking a results-driven work environment.

📊 Role Analysis

Career Level: This role is suited for an experienced Sales or Business Development professional looking to advance their career in the digital marketing industry.

Reporting Structure: The Business Development Manager will report directly to the Sales Manager and work closely with the SDR team to achieve new business targets.

Work Arrangement: This is an on-site, full-time position. The role may require occasional travel to meet with clients or attend industry events.

Growth Opportunities:

• Progression to a Senior Business Development Manager or Sales Management role
• Expanding industry knowledge and expertise in digital marketing
• Developing leadership and mentoring skills by guiding junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the sales function or expand their digital marketing expertise.

🌍 Location & Work Environment

Office Type: The Sydney office is a vibrant, pet-friendly workspace that fosters collaboration and creativity.

Office Location(s): 127 Alexander St, Crows Nest, New South Wales 2065, AU

Geographic Context:

• Sydney is Australia's largest city and a major hub for business, finance, and technology.
• The Crows Nest neighborhood offers easy access to public transportation, shopping, and dining options.
• Sydney's diverse and multicultural environment provides ample opportunities for networking and professional growth.

Work Schedule: Standard business hours with flexibility for client meetings and events. Occasional overtime may be required to meet sales targets.

ASSUMPTION: The Sydney office provides a dynamic and engaging work environment, with easy access to amenities and a diverse range of cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-person or video interview with the Sales Manager and a member of the SDR team
• Case study or role-play presentation
• Final interview with the CEO or a member of the executive team

Key Assessment Areas:

• Sales skills and experience
• Understanding of digital marketing trends and best practices
• Presentation and communication skills
• Problem-solving and critical thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your sales experience and any relevant digital marketing knowledge
• Prepare a case study or success story demonstrating your ability to develop and close sales in a digital marketing context
• Research Online Marketing Gurus' services and target industries to showcase your understanding of the business

ATS Keywords: Business Development, Sales, Digital Marketing, SEO, PPC, Social Media Marketing, Client Relationship Management, Consultative Sales, Solution Selling, Presentation Skills, Listening Skills, Team Collaboration, Learning Agility, Positive Attitude, High Energy, Creativity, Innovation

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Digital marketing platforms (e.g., Google Ads, Facebook Ads, SEMrush)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with CRM software and digital marketing platforms is essential for success in this role. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Data-driven decision making
• Innovation
• Collaboration
• Client-centric approach

Work Style:

• High-energy and results-driven
• Collaborative and team-oriented
• Adaptable and open to learning
• Proactive and solution-focused

Self-Assessment Questions:

• Do you thrive in a high-volume, fast-paced sales environment?
• Are you comfortable working with a team to develop and implement prospect strategies?
• Do you possess strong presentation and communication skills, with the ability to close sales?

ASSUMPTION: Online Marketing Gurus values a positive, collaborative work environment, and candidates who align with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a high volume of sales activities and maintaining a strong pipeline
• Keeping up-to-date with the latest digital marketing trends and best practices
• Balancing the need for short-term sales targets with long-term client relationships
• Adapting to a dynamic and evolving work environment

ASSUMPTION: These challenges can be overcome with strong sales skills, a proactive approach, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional sales roles, this position requires a strong understanding of digital marketing trends and best practices
• In the digital marketing industry, staying updated on the latest trends and technologies is crucial for success
• This role offers significant growth potential, with opportunities to advance within the sales function or expand digital marketing expertise

ASSUMPTION: Candidates with experience in digital marketing or a related field may have an advantage in this role, but a strong sales background and willingness to learn are essential.

📝 Sample Projects

• Developing a targeted prospecting strategy for a specific industry or vertical
• Creating a tailored pitch for a client, highlighting the benefits of Online Marketing Gurus' services for their business
• Collaborating with the SDR team to execute a successful lead generation campaign

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Business Development Manager role at Online Marketing Gurus.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its sales team members?
• What are the most successful strategies for developing and closing sales in the digital marketing industry?
• How does the company measure and track sales performance and pipeline health?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions will help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your sales experience and any relevant digital marketing knowledge
• Prepare a case study or success story demonstrating your ability to develop and close sales in a digital marketing context
• Research Online Marketing Gurus' services and target industries to showcase your understanding of the business
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.