📌 Core Information
🔹 Job Title: Business Development Manager (Marketing Services)
🔹 Company: Experian
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing Services
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Selling Experian's leading segmentation and analytics solutions into the Travel, Arts & Leisure verticals
- Developing a deep understanding of these verticals and their unique challenges and needs
- Prospecting for new potential clients and intelligently engaging with them
- Applying sales methodologies such as SPIN and STONGMAN to enhance sales effectiveness
- Collaborating with the team and Regional Sales Manager to strategize for success
ASSUMPTION: This role requires a balance of sales acumen, industry knowledge, and strategic thinking to succeed.
📋 Key Responsibilities
✅ Reporting to the Regional Sales Manager, you will:
✅ Develop an in-depth understanding of the Travel, Arts and Leisure verticals and address their unique challenges and needs
✅ Embrace and apply SPIN and STONGMAN sales methodologies to enhance your sales effectiveness
✅ Engage in weekly meetings with your team and Regional Sales Manager to discuss progress, share insights, and strategize for success
ASSUMPTION: While the role is focused on sales, it also involves market research, strategic planning, and client relationship management.
🎯 Required Qualifications
Education: Not specified, but relevant industry knowledge is essential
Experience: 3 years of B2B sales experience, with exposure to enterprise software sales being a bonus
Required Skills:
- Proven track record in B2B sales
- Strong lead generation skills
- Interest in data and its applications to help businesses
- Excellent communication and problem-solving skills
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with segmentation data and analytics solutions
- Familiarity with the Travel, Arts, and Leisure verticals
ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field or equivalent experience is likely expected.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Business Development Manager role in Melbourne, the estimated salary range is AUD 80,000 - 120,000 per annum plus bonuses and commission
Benefits:
- Novated Leasing & Salary Packaging
- Great compensation package and bonus / commission plan
- Core benefits including Experian shares discount and wellness program
- Flexible work environment, hybrid model
- Flexible time off including volunteer time off, personal leaves and paid holidays
- 17 weeks of Paid Parental Leave, family care leave and up to 5 days study leave
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Experian operates in the information services industry, providing data-driven marketing solutions, credit scoring, and fraud prevention services
Company Size: Experian is a large corporation with over 20,000 employees globally and nearly 5,000 in Brazil
Founded: Experian was founded in 1960 and has since grown into a global leader in its industry
Company Description:
- Experian is a global data and technology company, powering opportunities for people and businesses around the world
- They help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market
- Experian operates across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments
Company Specialties:
- Credit services
- Fraud prevention
- Marketing services
- Data analytics
Company Website: www.experian.com.br
ASSUMPTION: Experian's global presence and diverse range of services provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for an experienced sales professional looking to advance their career in a dynamic and challenging environment
Reporting Structure: The Business Development Manager reports directly to the Regional Sales Manager
Work Arrangement: This role operates on a hybrid basis, with a combination of remote and on-site work
Growth Opportunities:
- Progression to a senior sales role or management position
- Expansion into other verticals or markets
- Development of expertise in data analytics and segmentation
ASSUMPTION: Given Experian's size and diversity, there are numerous opportunities for career progression and skill development.
🌍 Location & Work Environment
Office Type: Experian's Melbourne office is a modern, collaborative workspace
Office Location(s): Southbank Boulevard, Southbank VIC, Australia
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its cultural diversity and vibrant arts scene
- The city is home to numerous travel and leisure businesses, providing ample opportunities for client engagement
- Melbourne's climate is mild and temperate, with warm summers and cool winters
Work Schedule: The role requires a flexible work schedule, with a focus on achieving sales targets and meeting client needs
ASSUMPTION: Melbourne's thriving business environment and cultural scene provide an ideal backdrop for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Sales skills and experience
- Industry knowledge and understanding of the verticals
- Problem-solving and strategic thinking
- Communication and interpersonal skills
Application Tips:
- Tailor your resume to highlight your sales experience and any relevant industry knowledge
- Prepare for behavioral interview questions that focus on your sales approach and client engagement strategies
- Research Experian and the Travel, Arts, and Leisure verticals to demonstrate your understanding of the role and the company
ATS Keywords: B2B sales, lead generation, enterprise software sales, data applications, customer engagement, market share growth, customer experience, sales methodologies, segmentation data, analytics solutions, prospecting, client relationships, team collaboration, strategic planning, communication, problem-solving
ASSUMPTION: Experian's application process is likely to be competitive, with a focus on identifying the strongest sales candidates.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Sales enablement tools (e.g., Seismic, Showpad)
- Data analytics and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the region and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- One global team
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Experian's core values, particularly in the context of this role?
- How comfortable are you working in a hybrid environment and collaborating with a remote team?
- How do you approach strategic planning and problem-solving in a dynamic sales environment?
ASSUMPTION: Experian places a strong emphasis on cultural fit and values-driven behavior in its hiring process.
⚠️ Potential Challenges
- The Travel, Arts, and Leisure verticals can be competitive and challenging to penetrate
- Balancing sales targets and client needs while working in a hybrid environment may require strong time management and organizational skills
- Experian's size and global presence may present unique challenges in terms of internal communication and collaboration
- Melbourne's cost of living and competitive job market may present personal challenges for some candidates
ASSUMPTION: While these challenges exist, they also present opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other Business Development Manager roles, this position offers a unique focus on the Travel, Arts, and Leisure verticals and Experian's leading segmentation and analytics solutions
- Industry-specific context: The Travel, Arts, and Leisure verticals present unique challenges and opportunities, requiring a tailored sales approach
- Career path comparison: This role offers a clear path to progression within Experian's sales organization, with opportunities to expand into other verticals or markets
ASSUMPTION: While this role shares similarities with other Business Development Manager positions, its unique focus and context set it apart.
📝 Sample Projects
- Developing a targeted sales strategy for a major travel agency, focusing on Experian's segmentation data and analytics solutions
- Conducting market research on the arts and leisure sector to identify new opportunities for Experian's services
- Collaborating with the marketing team to create tailored customer engagement campaigns for clients in the verticals
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Business Development Manager might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical sales cycle for clients in the Travel, Arts, and Leisure verticals?
- How does the team collaborate and support each other in achieving sales targets?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Experian support the professional development and growth of its sales team members?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the team's dynamics, and Experian's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your sales experience and any relevant industry knowledge
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Experian's values and culture
- If applicable, prepare examples of your sales achievements and customer engagement strategies
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
