📌 Core Information
🔹 Job Title: Business Development Manager (Marketing Services)
🔹 Company: Experian
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (office-based with flexibility)
🚀 Job Overview
Key aspects of this role include:
- Selling Experian's leading segmentation and analytics solutions into the Travel, Arts & Leisure verticals
- Developing an in-depth understanding of these verticals and addressing their unique challenges and needs
- Intelligently prospecting for new potential clients and applying sales methodologies
- Collaborating with the team and Regional Sales Manager to strategize for success
ASSUMPTION: This role requires a balance of sales acumen, industry knowledge, and data-driven insights to effectively engage with clients and drive business growth.
📋 Key Responsibilities
✅ Reporting to the Regional Sales Manager, the Business Development Manager will:
✅ Develop an in-depth understanding of the Travel, Arts and Leisure verticals, addressing their unique challenges and needs and intelligently prospect for new potential clients.
✅ Embrace and apply SPIN and STONGMAN sales methodologies to enhance sales effectiveness.
✅ Engage in weekly meetings with the team and Regional Sales Manager to discuss progress, share insights, and strategize for success.
ASSUMPTION: This role involves a mix of strategic planning, proactive client engagement, and consistent execution to achieve sales targets.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 3 years of B2B sales experience, with exposure to enterprise software sales being a bonus
Required Skills:
- Proven track record in B2B sales, with a focus on lead generation and client engagement
- Strong understanding of data and its applications to help businesses
- Excellent communication and presentation skills
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Fluency in additional languages (e.g., Spanish, Mandarin)
ASSUMPTION: Candidates with a strong sales background, curiosity about data, and a passion for understanding client needs will thrive in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Business Development Manager role in Melbourne, the estimated salary range is AUD 80,000 - 120,000 per annum, plus bonus/commission
Benefits:
- Novated Leasing & Salary Packaging
- Core benefits including Experian shares discount and wellness program
- Flexible work environment, hybrid model
- Flexible time off including volunteer time off, personal leaves and paid holidays
- 17 weeks of Paid Parental Leave, family care leave and up to 5 days study leave
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Experian operates in the information services sector, specializing in data-driven marketing solutions, credit reporting, and risk management
Company Size: Experian is a large global organization with over 22,500 employees worldwide and 6277 employees in Brazil
Founded: Experian was founded in 1960 and has since grown into a FTSE 100 Index company listed on the London Stock Exchange (EXPN)
Company Description:
- Experian is a global data and technology company, powering opportunities for people and businesses around the world
- The company helps redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into various industries
- Experian operates across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments
Company Specialties:
- Credit Reporting
- Marketing Services
- Decision Analytics
- Fraud Management
Company Website: www.experian.com
ASSUMPTION: Experian's diverse range of services and global presence provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level position within the Marketing Services division, offering opportunities for career progression
Reporting Structure: The Business Development Manager reports directly to the Regional Sales Manager and works collaboratively with the team
Work Arrangement: This role operates on a hybrid model, with a mix of office-based and remote work
Growth Opportunities:
- Progression into senior sales or management roles within Experian's Marketing Services division
- Expansion into other areas of Experian's business, such as credit services or fraud management
- International career opportunities, given Experian's global presence
ASSUMPTION: Successful candidates in this role will have the opportunity to grow both personally and professionally within Experian's expansive organization.
🌍 Location & Work Environment
Office Type: Experian's Melbourne office is a modern, collaborative workspace designed to foster innovation and productivity
Office Location(s): Southbank Boulevard, Southbank VIC, Australia
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its vibrant arts scene, sports culture, and diverse neighborhoods
- The city offers a high quality of life, with numerous parks, cultural attractions, and culinary experiences
- Melbourne has a temperate oceanic climate, with mild winters and warm summers
Work Schedule: The role follows a standard full-time workweek, with flexible hours and remote work options available
ASSUMPTION: Melbourne's dynamic and multicultural environment provides an engaging backdrop for this role, while Experian's modern office space offers a collaborative and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Regional Sales Manager
Key Assessment Areas:
- Sales acumen and client engagement skills
- Understanding of data and its applications to business
- Problem-solving and strategic thinking
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your sales experience, industry knowledge, and data-driven mindset
- Prepare examples of your sales achievements and how you've addressed client needs
- Research Experian's business and the Travel, Arts & Leisure verticals to demonstrate your understanding of the role and industry
ATS Keywords: B2B sales, lead generation, client engagement, data-driven, marketing services, Travel, Arts & Leisure, sales methodologies, strategic planning
ASSUMPTION: Applicants should focus on demonstrating their sales prowess, industry knowledge, and data-driven approach to succeed in the interview process.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with CRM software and data visualization tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Integrity
- Inclusion
- One Experian
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
Self-Assessment Questions:
- How do you demonstrate innovation in your sales approach?
- Can you provide an example of how you've addressed a client's unique needs and challenges?
- How do you stay organized and motivated when working remotely or independently?
ASSUMPTION: Candidates who align with Experian's values and work style will thrive in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing a diverse portfolio of clients with varying needs and priorities
- Keeping up with industry trends and data-driven insights to inform sales strategies
- Balancing the demands of sales targets and client relationships
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: Successful candidates will be able to navigate these challenges and leverage them as opportunities for growth and development.
📈 Similar Roles Comparison
- Unlike other sales roles, this position focuses on selling data-driven marketing solutions rather than physical products or services
- Experian's global presence and diverse range of services offer unique career growth opportunities
- This role requires a balance of sales acumen, industry knowledge, and data-driven insights, making it an attractive option for candidates with a strong sales background and curiosity about data
ASSUMPTION: Applicants should consider their interest in data-driven marketing solutions and Experian's unique offerings when evaluating this role against other opportunities.
📝 Sample Projects
- Developing a targeted marketing campaign for a travel agency, leveraging Experian's segmentation data to reach high-value customers
- Analyzing customer data to identify trends and opportunities for a performing arts center, enabling them to optimize their marketing efforts and grow market share
- Collaborating with a leisure activities provider to create a customized analytics solution, helping them better understand their customer base and drive business growth
ASSUMPTION: These sample projects illustrate the data-driven and customer-centric approach required for success in this role.
❓ Key Questions to Ask During Interview
- How does Experian support the professional development of its sales team?
- Can you describe the team structure and dynamics within the Marketing Services division?
- How does Experian foster a culture of innovation and data-driven decision-making?
- What opportunities exist for career progression within Experian's Marketing Services division and beyond?
- How does Experian support work-life balance for its employees, particularly in a hybrid work environment?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Experian careers page
- Tailor your resume and cover letter to highlight your sales experience, industry knowledge, and data-driven mindset
- Prepare examples of your sales achievements and how you've addressed client needs
- Research Experian's business and the Travel, Arts & Leisure verticals to demonstrate your understanding of the role and industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
