Business Development Manager (Performance Marketing)

📌 Core Information 🔹 Job Title: Business Development Manager (Performance Marketing) 🔹 Company: EXLY 🔹 Location: Farīdābād, Haryāna, India 🔹 Job Type: On-site 🔹 Category: Business Development 🔹 Date Posted: April 4, 2025 🚀 Job Overview Key aspects of this role include: - Developing outbound strategies to prospect new clients via multiple social media channels - Responsible for lead generation and driving end-to-end sales pipeline through inbound and outbound cold calling - New business development and achieving set targets - Building long-term relationships with new and existing customers - Identifying and engaging key prospects, while pitching Exly’s Growth Partnership Programme to relevant clients - Crafting sales pitch strategies for building a strong top of funnel for client acquisition - Actively managing the sales pipeline, negotiating contracts, and closing deals - Market research to identify competitor offerings and channels to build USP for Exly ASSUMPTION: This role requires a strong focus on outbound sales strategies and a deep understanding of digital marketing channels. The ideal candidate will have experience in a fast-paced, early-stage start-up environment and be comfortable with cold calling and prospecting. 📋 Key Responsibilities ✅ Build Outbound reach out strategies to prospect new clients via multiple social media channels ✅ Responsible for new business development and achieving set targets ✅ Build long-term relationships with new and existing customers ✅ Identify and engage key prospects, while pitching Exly’s Growth Partnership Programme to relevant clients ✅ Crafting sales pitch strategies for building a strong top of funnel for client acquisition ✅ Actively manage the sales pipeline, negotiate contracts, and close deals ✅ Market research to identify competitor offerings and channels to build USP for Exly ASSUMPTION: The key responsibilities of this role revolve around outbound sales strategies, client acquisition, and market research. The ideal candidate will have a proven track record in these areas and be comfortable with a high volume of cold calling and prospecting. 🎯 Required Qualifications Education: - Bachelor's degree in Business, Marketing, or a related field (MBA preferred) Experience: - 1-4 years of experience in an early-stage start-up environment, with a preference for those with experience in SaaS selling and digital marketing agencies - Proven experience in outbound sales strategies, cold calling, and client acquisition Required Skills: - Strong communication and analytical skills - Target-driven approach and self-motivation - Smart, enthusiastic, and entrepreneurial mindset - Basic knowledge of digital marketing channels (Meta Ads, Google Ads preferred but not mandatory) - Proficiency in CRM software and sales enablement tools Preferred Skills: - Familiarity with the SaaS industry and its trends - Experience with sales pipeline management tools (e.g., Salesforce, HubSpot) - Knowledge of the performance marketing landscape ASSUMPTION: The required qualifications for this role emphasize experience in outbound sales strategies, digital marketing, and a strong target-driven approach. The ideal candidate will have a proven track record in these areas and be comfortable with a high volume of cold calling and prospecting. 💰 Compensation & Benefits Salary Range: ₹25,000 - ₹40,000 per month (Estimated based on industry standards for role, experience level, and location) Benefits: - Work from Office (On-site) - Collaborative culture - Vibrant and entrepreneurial work culture - Healthcare insurance - Career Growth opportunities Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range for this role is estimated based on industry standards for a Business Development Manager role in India, with 1-4 years of experience. The benefits listed are typical for a startup company in India. 📌 Applicant Insights 🔍 Company Context Industry: Software as a Service (SaaS) Company Size: 51-200 employees Founded: 2020 Headquarters: Walnut, California, USA (with significant operations in Gurugram, Haryana, India) Company Description: Exly is a fast-growing platform where creators and knowledge entrepreneurs launch, manage, and grow their businesses. Last year, Exly's customers earned Rs. 300 Cr by using Exly's productivity tools and proven success strategies. Company Specialties: Online course platforms, knowledge entrepreneurship, creator economy, and SaaS solutions for coaches and trainers. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: This role reports directly to the Head of Business Development or a similar senior-level position within the company. Work Arrangement: On-site, with a preference for candidates based in or willing to relocate to Gurugram, Haryana, India. Growth Opportunities: As Exly continues to grow, there will be opportunities for the right candidate to take on more responsibilities and advance their career within the company. 🌍 Location & Work Environment Office Type: On-site, with a preference for candidates based in or willing to relocate to Gurugram, Haryana, India. Office Location(s): Exly's primary office is located in Gurugram, Haryana, India, with additional offices in Walnut, California, USA, and Wilmington, Delaware, USA. Geographic Context: Gurugram is a major IT hub and a significant contributor to India's startup ecosystem. It offers a vibrant work environment with numerous networking opportunities and a thriving startup culture. Work Schedule: The work schedule for this role is typically Monday to Friday, with standard business hours. However, the role may require occasional work on weekends or outside of regular business hours to meet deadlines or attend client events. ASSUMPTION: The ideal candidate for this role will be comfortable working in an on-site environment and be willing to relocate to Gurugram, Haryana, India, if necessary. They should also be comfortable with a fast-paced work environment and be able to manage their time effectively to meet deadlines. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screening to assess communication skills and cultural fit 3. In-depth behavioral and situational interviews to evaluate problem-solving skills, sales acumen, and industry knowledge 4. Final round interviews with senior leadership to discuss career growth opportunities and make a hiring decision Key Assessment Areas: - Sales acumen and negotiation skills - Cold calling and prospecting techniques - Market research and analysis skills - Understanding of digital marketing channels and performance marketing landscape - Ability to work independently and manage a high volume of cold calling and prospecting tasks Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your experience with outbound sales strategies, cold calling, and client acquisition - Demonstrate your understanding of the performance marketing landscape and digital marketing channels - Prepare for behavioral and situational interview questions that focus on your sales acumen, problem-solving skills, and industry knowledge ATS Keywords: Business Development, Lead Generation, Sales Pipeline Management, Client Acquisition, Market Research, Digital Marketing, Cold Calling, Prospecting, Outbound Strategies, Target Driven, Self-Motivated, Entrepreneurial Mindset, Problem Solving, SaaS, Performance Marketing, Digital Marketing Channels, Meta Ads, Google Ads ASSUMPTION: The interview process for this role will focus on assessing the candidate's sales acumen, cold calling and prospecting skills, and market research and analysis skills. The ideal candidate will have a proven track record in these areas and be comfortable with a high volume of cold calling and prospecting tasks. 🛠️ Tools & Technologies - CRM software (e.g., Salesforce, HubSpot) - Sales enablement tools (e.g., Salesforce, HubSpot) - Digital marketing channels (e.g., Meta Ads, Google Ads) - Market research and analysis tools (e.g., SEMrush, Ahrefs) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) ASSUMPTION: The tools and technologies required for this role include CRM software, sales enablement tools, digital marketing channels, and market research and analysis tools. The ideal candidate will have experience with these tools and be comfortable using them to manage a high volume of cold calling and prospecting tasks. 👔 Cultural Fit Considerations Company Values: - Innovation and continuous learning - Collaboration and teamwork - Customer-centric approach - Integrity and transparency - Empowerment and ownership Work Style: - Fast-paced and dynamic work environment - Strong focus on outbound sales strategies and client acquisition - Data-driven decision-making and continuous improvement - Collaborative and supportive team culture - Entrepreneurial mindset and problem-solving approach Self-Assessment Questions: 1. How do you approach building long-term relationships with clients, and how do you maintain these relationships over time? 2. Can you describe a time when you had to cold call or prospect a difficult client, and how did you handle the situation? 3. How do you stay up-to-date with the latest trends and best practices in digital marketing and performance marketing? 4. Can you provide an example of a time when you had to conduct market research to identify competitor offerings and channels, and how did you use this information to build a unique selling proposition for your product or service? ASSUMPTION: The ideal candidate for this role will align with Exly's company values and work style. They will be comfortable working in a fast-paced, dynamic work environment and be able to manage a high volume of cold calling and prospecting tasks. They will also be data-driven, collaborative, and customer-centric in their approach to business development and client acquisition. ⚠️ Potential Challenges 1. High Volume of Cold Calling and Prospecting: This role requires a significant amount of cold calling and prospecting, which can be challenging and time-consuming. The ideal candidate will be comfortable with this aspect of the role and have a proven track record in managing a high volume of cold calling and prospecting tasks. 2. Fast-Paced Work Environment: Exly's work environment is fast-paced and dynamic, with a strong focus on outbound sales strategies and client acquisition. The ideal candidate will be comfortable working in a fast-paced environment and be able to manage their time effectively to meet deadlines. 3. Relocation Requirements: While Exly has offices in multiple locations, the primary office is located in Gurugram, Haryana, India. The ideal candidate may be required to relocate to Gurugram, Haryana, India, if they are not already based in the area. 4. Market Research and Analysis: This role requires a strong understanding of market research and analysis techniques to identify competitor offerings and channels and build a unique selling proposition for Exly. The ideal candidate will have experience in market research and analysis and be comfortable using data-driven decision-making to inform their business development strategies. 📈 Similar Roles Comparison 1. Business Development Representative (SDR) vs. Business Development Manager (BDM): While both roles focus on business development and client acquisition, the Business Development Manager role typically involves more strategic decision-making, team management, and long-term planning than the Business Development Representative role. The Business Development Manager role may also require more experience and a deeper understanding of the industry and market trends. 2. Account Executive (AE) vs. Business Development Manager (BDM): Both roles involve client acquisition and relationship management, but the Account Executive role typically focuses on managing existing client relationships and upselling products or services, while the Business Development Manager role focuses on acquiring new clients and expanding the company's market share. The Business Development Manager role may also involve more strategic planning and market research than the Account Executive role. 3. Sales Development Representative (SDR) vs. Business Development Manager (BDM): While both roles involve sales and client acquisition, the Sales Development Representative role typically focuses on lead generation and qualification, while the Business Development Manager role involves more strategic decision-making, market research, and long-term planning. The Business Development Manager role may also require more experience and a deeper understanding of the industry and market trends than the Sales Development Representative role. ASSUMPTION: The ideal candidate for this role will have experience in business development, client acquisition, and market research, and be comfortable working in a fast-paced, dynamic work environment. They will also have a strong understanding of the industry and market trends, and be able to use data-driven decision-making to inform their business development strategies. 📝 Sample Projects 1. Cold Calling Campaign: Develop and execute a cold calling campaign to prospect new clients in a specific industry or geographic region. This project would involve identifying potential clients, crafting a sales pitch, and conducting cold calls to generate leads and schedule meetings. 2. Market Research Analysis: Conduct market research to identify competitor offerings and channels, and use this information to build a unique selling proposition for Exly. This project would involve analyzing market trends, assessing the competitive landscape, and developing data-driven recommendations to inform business development strategies. 3. Client Acquisition Strategy: Develop a client acquisition strategy to target a specific market segment or customer persona. This project would involve identifying the target market, developing a value proposition, and creating a go-to-market plan to acquire new clients in the target segment. ASSUMPTION: The ideal candidate for this role will have experience in cold calling, market research, and client acquisition, and be comfortable working on projects that involve a high volume of cold calling and prospecting tasks. They will also be data-driven, collaborative, and customer-centric in their approach to business development and client acquisition. ❓ Key Questions to Ask During Interview 1. Role-Specific Questions: * Can you describe a time when you had to cold call or prospect a difficult client, and how did you handle the situation? * How do you stay up-to-date with the latest trends and best practices in digital marketing and performance marketing? * Can you provide an example of a time when you had to conduct market research to identify competitor offerings and channels, and how did you use this information to build a unique selling proposition for your product or service? 2. Team and Company Culture Questions: * How do you approach building long-term relationships with clients, and how do you maintain these relationships over time? * Can you describe your experience working in a fast-paced, dynamic work environment, and how do you manage your time effectively to meet deadlines? * How do you collaborate with team members and stakeholders to achieve common goals and objectives? 3. Career Growth and Development Questions: * What are your long-term career goals, and how do you see this role fitting into your career trajectory? * How do you approach continuous learning and professional development, and what steps have you taken to improve your skills and knowledge in your current role? * What motivates you to succeed in your career, and how do you stay driven and focused on achieving your goals? ASSUMPTION: The ideal candidate for this role will be comfortable answering questions about their experience with cold calling, market research, and client acquisition, as well as their approach to teamwork, collaboration, and career growth. They will also be able to articulate their long-term career goals and how this role fits into their career trajectory. 📝 Sample Projects 1. Cold Calling Campaign: Develop and execute a cold calling campaign to prospect new clients in a specific industry or geographic region. This project would involve identifying potential clients, crafting a sales pitch, and conducting cold calls to generate leads and schedule meetings. 2. Market Research Analysis: Conduct market research to identify competitor offerings and channels, and use this information to build a unique selling proposition for Exly. This project would involve analyzing market trends, assessing the competitive landscape, and developing data-driven recommendations to inform business development strategies. 3. Client Acquisition Strategy: Develop a client acquisition strategy to target a specific market segment or customer persona. This project would involve identifying the target market, developing a value proposition, and creating a go-to-market plan to acquire new clients in the target segment. ASSUMPTION: The ideal candidate for this role will have experience in cold calling, market research, and client acquisition, and be comfortable working on projects that involve a high volume of cold calling and prospecting tasks. They will also be data-driven, collaborative, and customer-centric in their approach to business development and client acquisition. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://exly.freshteam.com/jobs/PR0TkDduRct3/business-development-manager-performance-marketing 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on outbound sales strategies, cold calling, and client acquisition 3. Prepare for behavioral and situational interview questions that focus on your sales acumen, problem-solving skills, and industry knowledge 4. Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications 5. If you are selected for an interview, be prepared to discuss your experience with cold calling, market research, and client acquisition, as well as your approach to teamwork, collaboration, and career growth ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.