📌 Core Information
🔹 Job Title: Business Development & Marketing Manager, Ukraine Adriatic Baltic cluster
🔹 Company: IQVIA
🔹 Location: Belgrade, Serbia (or Zagreb, Croatia)
🔹 Job Type: Full-time
🔹 Category: Business Development & Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (on-site in Belgrade or Zagreb)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing data products across the organization, focusing on market demand.
- Managing relationships with key data suppliers, maintaining the panel, and identifying new data sources.
- Expanding the scope of existing contracts and identifying new business opportunities.
- Collaborating with cross-functional teams to deliver business value.
ASSUMPTION: This role requires a strategic mindset and strong communication skills to succeed in a dynamic, global environment.
📋 Key Responsibilities
✅ Define, design, and position products, components, or platforms with product governance.
✅ Develop and implement IQVIA's data products across the organization, focusing on market demand.
✅ Own product roadmaps, balancing short-term deliverables with long-term strategy.
✅ Prepare and present product updates, strategies, and business cases to executives.
✅ Manage marketing and communication activities in line with corporate strategy.
✅ Regularly interact with key data suppliers to maintain critical data supply relationships, negotiate data supply fees, and identify new data sources.
✅ Develop strategies for expanding the scope of existing contracts and identifying new business opportunities.
✅ Co-manage annual product budget setting, staffing, and multi-year forecasting to deliver business value.
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (Master's preferred)
Experience: 5+ years in marketing, offering development, product management, or a similar role
Required Skills:
- Excellent communication and collaboration skills in English and local language
- Proficient in internal inventory research, market research, and competitive analysis
- Strong business acumen and strategic thinking
- Experience leading cross-functional teams
- Ability to influence and negotiate with stakeholders
Preferred Skills:
- Experience working in the healthcare industry
- Fluency in additional local languages (e.g., Croatian, Slovenian)
ASSUMPTION: Candidates with experience in healthcare or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and location)
Benefits:
- Health insurance
- Retirement savings plan
- Employee stock purchase plan
- Generous time-off policies
- Learning and development opportunities
Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options
ASSUMPTION: Salary range is estimated based on market data for similar roles in the region.
📌 Applicant Insights
🔍 Company Context
Industry: IQVIA operates in the healthcare industry, focusing on clinical research services, commercial insights, and healthcare intelligence.
Company Size: IQVIA is a large organization with over 10,000 employees globally, offering ample opportunities for growth and development.
Founded: IQVIA was founded in 2016 through the merger of Quintiles and IMS Health.
Company Description:
- IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries.
- The company uses advanced analytics, technology solutions, and clinical research services to create intelligent connections that deliver unique innovations and actionable insights.
- IQVIA supports associations, institutions, payers, and other healthcare stakeholders in achieving better healthcare outcomes.
Company Specialties:
- Clinical research services
- Commercial insights and healthcare intelligence
- Advanced analytics and technology solutions
Company Website: www.iqvia.com
ASSUMPTION: IQVIA's global presence and expertise in the healthcare industry make it an attractive employer for professionals seeking growth and impact.
📊 Role Analysis
Career Level: This role is a mid-level management position with opportunities for growth and progression.
Reporting Structure: The Business Development & Marketing Manager reports directly to the Regional Director and works closely with cross-functional teams, including product, marketing, and data supply teams.
Work Arrangement: This role is hybrid, with a mix of on-site work in Belgrade or Zagreb and remote work.
Growth Opportunities:
- Expanding the scope of existing contracts and identifying new business opportunities
- Developing and implementing data products based on market demand
- Gaining exposure to key data suppliers in the region
- Building leadership skills through cross-functional team management
ASSUMPTION: This role offers significant growth potential for candidates eager to make an impact in a growing market.
🌍 Location & Work Environment
Office Type: IQVIA's offices in Belgrade and Zagreb are modern, collaborative workspaces with a mix of open-plan and private offices.
Office Location(s): Belgrade, Serbia (2400 Vukovarska St, 11070 Belgrade) and Zagreb, Croatia (Ivana Lucica 2, 10000 Zagreb)
Geographic Context:
- The Belgrade office is located in the city center, with easy access to public transportation and amenities.
- The Zagreb office is situated in the city center, close to public transportation and various shops and restaurants.
Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the regional director and other team members
- Final decision and offer
Key Assessment Areas:
- Communication and collaboration skills
- Strategic thinking and business acumen
- Cross-functional team leadership
- Stakeholder influence and negotiation
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the healthcare industry and IQVIA's business.
- Prepare examples of your strategic thinking, problem-solving, and leadership skills.
ATS Keywords: Business Development, Marketing, Product Management, Data Products, Market Demand, Cross-Functional Teams, Stakeholder Management, Contract Expansion, New Business Opportunities
ASSUMPTION: Applicants should tailor their application materials to demonstrate their fit for this specific role and industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient Focus
- Integrity
- Innovation
- One IQVIA
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Results-focused and action-oriented
Self-Assessment Questions:
- Do I possess strong communication and collaboration skills in English and the local language?
- Am I comfortable working in a dynamic, global environment?
- Do I have a strategic mindset and a proven track record of driving business growth?
ASSUMPTION: Candidates who align with IQVIA's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing relationships with key data suppliers and maintaining the panel may require frequent travel and negotiation skills.
- Developing and implementing data products based on market demand may involve working with complex data sets and stakeholders.
- The hybrid work arrangement may present challenges in maintaining work-life balance and communication with remote team members.
- Expanding the scope of existing contracts and identifying new business opportunities may require navigating a competitive market and regulatory environments.
ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their problem-solving skills during the interview process.
📈 Similar Roles Comparison
- This role is similar to a Product Manager or Marketing Manager position in other industries, but with a focus on data products and the healthcare industry.
- Compared to other Business Development roles, this position places a stronger emphasis on product management and market-oriented strategy.
- Career progression may involve moving into senior management or leadership roles within IQVIA or transitioning to other functional areas, such as clinical research or consulting.
ASSUMPTION: Applicants should research similar roles in the industry to better understand the competitive landscape and required skills.
📝 Sample Projects
- Developing a go-to-market strategy for a new data product based on market research and competitive analysis
- Negotiating data supply fees with key suppliers and maintaining strong relationships to ensure data supply continuity
- Expanding the scope of an existing contract by identifying new data sources and developing a strategic plan for integration
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they align with the responsibilities of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does IQVIA support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 90 days?
- How does IQVIA measure success for this role, and what are the key performance indicators?
- What are the most significant challenges facing the team or organization, and how can this role contribute to addressing them?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your strategic thinking, problem-solving, and leadership skills to discuss during the interview.
- Research IQVIA's business and the healthcare industry to demonstrate your understanding of the company and its market.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
