📌 Core Information
🔹 Job Title: Business Development & Marketing Strategist @ Shutter Studio
🔹 Company: PentaValue
🔹 Location: Cairo, Egypt
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: April 27, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and positioning the brand of Shutter Studio from scratch
- Launching innovative, data-driven marketing campaigns
- Growing and engaging with creator, influencer, and fan communities
- Collaborating closely with the team to amplify every launch and experience
ASSUMPTION: This role requires a strategic thinker who can balance creativity with data-driven insights to drive brand growth and engagement.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to build the Shutter Studio brand
✅ Launch and manage marketing campaigns across various channels
✅ Collaborate with the team to amplify product launches and experiences
✅ Monitor and analyze campaign performance using relevant metrics
✅ Stay updated on industry trends and competitors to inform strategy
ASSUMPTION: This role requires a strong understanding of marketing fundamentals, with a focus on digital and social media strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, branding, or a related role
Required Skills:
- Proven track record in brand development and marketing strategy
- Excellent communication and storytelling skills
- Strong analytical skills and data-driven mindset
- Familiarity with social media platforms and digital marketing tools
- Passion for entertainment, culture, and interactive content
Preferred Skills:
- Experience with influencer marketing and community management
- Fluency in Arabic and English
ASSUMPTION: Candidates with experience in the entertainment or creative industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: EGP 150,000 - 250,000 per year (Based on experience and market standards for mid-level marketing roles in Cairo)
Benefits:
- Health insurance
- Performance-based bonuses
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours/week), with flexible hours based on project needs
ASSUMPTION: The salary range is an estimate based on market research for mid-level marketing roles in Cairo, Egypt.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development and Digital Solutions
Company Size: Small (11-50 employees) - Offers a close-knit, collaborative work environment
Founded: 2015 - A relatively young company with room for growth and innovation
Company Description:
- PentaValue is a global software and digital solutions organization based in Cairo, Egypt
- Focuses on quality and client satisfaction, aiming to create long-lasting partnerships
- Strives to enhance the use of technology in daily life and develop intelligent solutions
Company Specialties:
- Software development
- Digital marketing services
- Security system services
Company Website: pentavalue.com
ASSUMPTION: PentaValue's focus on quality and client satisfaction suggests a strong emphasis on customer-centricity in their hiring process.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for growth and leadership within the marketing team
Reporting Structure: The role reports directly to the CEO and works closely with the product and development teams
Work Arrangement: On-site, with flexible hours based on project needs
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to expand the role's scope based on performance and company growth
- Chance to work on diverse projects across the company's service offerings
ASSUMPTION: This role offers strong growth potential for the right candidate, given PentaValue's focus on quality and client satisfaction.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and creative work environment
Office Location(s): 42 district Egypt Air buildings, Almaza, Cairo, Egypt
Geographic Context:
- Cairo is a bustling metropolis with a vibrant cultural scene
- The office is located in the Almaza district, known for its commercial and retail hubs
- Cairo offers a mix of traditional and modern attractions, with a rich history and diverse food scene
Work Schedule: Full-time (40 hours/week), with flexible hours based on project needs
ASSUMPTION: The on-site work environment at PentaValue's Cairo office fosters collaboration and creativity, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss qualifications and fit
- In-person interview with the CEO and relevant team members
- Final decision and offer
Key Assessment Areas:
- Branding and marketing strategy development
- Campaign planning and execution
- Data analysis and interpretation
- Communication and storytelling skills
- Cultural fit and passion for entertainment and interactive content
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Shutter Studio's mission and values
- Showcase your creativity and strategic thinking through relevant examples or a portfolio
ATS Keywords: Brand development, marketing strategy, campaign management, data analysis, storytelling, entertainment, culture, interactive content
ASSUMPTION: PentaValue's hiring process focuses on finding candidates who align with their values and can drive brand growth and engagement.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Marketing analytics tools (e.g., Google Analytics, Facebook Insights)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's preferences and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Quality and client satisfaction
- Innovation and continuous improvement
- Collaboration and teamwork
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you approach building a brand from scratch?
- Can you describe a time when you used data to inform a marketing strategy?
- How do you balance creativity with data-driven insights in your work?
ASSUMPTION: PentaValue values candidates who can demonstrate a strong fit with their company values and work style.
⚠️ Potential Challenges
- Building a brand from scratch requires significant strategic thinking and creativity
- Working in a small company may require wearing multiple hats and taking on diverse responsibilities
- Cairo's traffic and commuting may present challenges for on-site workers
- The fast-paced nature of the entertainment industry may require adaptability and flexibility
ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and creative candidate.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on building a brand from scratch
- PentaValue's small company size offers opportunities for growth and leadership not typically available in larger organizations
- Cairo's vibrant cultural scene provides unique opportunities for brand engagement and growth
ASSUMPTION: This role offers a unique blend of brand development, marketing strategy, and creative expression, with opportunities for growth and leadership in a small company setting.
📝 Sample Projects
- Developing a comprehensive brand strategy for Shutter Studio, including positioning, messaging, and visual identity
- Launching a social media campaign to engage creators, influencers, and fans with Shutter Studio's content
- Analyzing campaign performance data to inform strategy and optimize results
ASSUMPTION: These sample projects demonstrate the strategic, creative, and data-driven nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- How does Shutter Studio plan to differentiate itself in the competitive entertainment landscape?
- What are the key performance indicators (KPIs) for success in this role?
- How does PentaValue support the professional growth and development of its employees?
- What is the team structure and dynamic at PentaValue, and how does this role fit within it?
- How does PentaValue approach work-life balance for its employees?
ASSUMPTION: These interview questions help candidates better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or examples showcasing your branding, marketing, and creative work
- Follow up with PentaValue after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
