📌 Core Information
🔹 Job Title: Business Development & Marketing Strategy Principal
🔹 Company: Transparent Partners
🔹 Location: Chicago, Illinois
🔹 Job Type: Full Time - On Site (3 Days a Week)
🔹 Category: Business Consulting and Services
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility (3 days a week)
🚀 Job Overview
Key aspects of this role include:
- Driving lead generation, strategic prospecting, and business growth for Transparent Partners
- Engaging high-value marketing decision-makers through cold calling, email outreach, and strategic engagement tactics
- Developing and executing account-based marketing (ABM) and demand generation strategies
- Representing Transparent Partners at industry events and driving lead generation efforts
- Staying organized and balancing multiple priorities across sales, marketing, and business development
ASSUMPTION: This role requires a dynamic, highly organized professional with a strong sales and marketing mindset, comfortable with cold outreach, ABM, and innovative engagement strategies.
📋 Key Responsibilities
✅ Lead Generation & Prospecting: Identify and engage high-value marketing decision-makers through cold calling, email outreach, and strategic engagement tactics
✅ Data-Driven Targeting: Research companies, build strategic prospect lists, and leverage insights to prioritize outreach and lead qualification
✅ Sales & Marketing Alignment: Work closely with marketing to develop account-based marketing (ABM) and demand generation strategies that drive high-quality leads
✅ Networking & Events: Represent Transparent Partners at industry events (~25% travel), fostering relationships and driving lead generation efforts
✅ Innovative Outreach Strategies: Develop and test new engagement methods that capture attention and differentiate our firm from competitors
✅ Sales Pipeline Management: Track and manage prospects through the sales funnel, ensuring smooth handoffs and follow-ups
✅ Operational Excellence: Stay super organized, balancing multiple priorities across sales, marketing, and business development
✅ Thought Leadership & Market Trends: Stay ahead of trends in media, adtech, martech, AI, and sales enablement to inform and enhance outreach strategies
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and relationship-building, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 5-8 years of experience in sales & business development, with a focus on lead generation, marketing, and technology-driven solutions
Required Skills:
- Proven track record in lead generation and marketing
- Strong understanding of media, adtech, martech, AI, and data-driven marketing
- Experience with cold outreach, lead generation, and high-touch executive engagement
- Ability to develop and execute account-based marketing (ABM) and demand generation strategies
- Strong networking and relationship-building skills with executive presence
- Highly organized, able to multi-task and manage competing priorities
- Willingness to travel (~25%) to industry events and conferences
Preferred Skills:
- Experience with CRM and marketing automation tools
- Familiarity with the Chicago business ecosystem
ASSUMPTION: Candidates with specialized expertise or exceptional qualifications may be considered for compensation at the higher end of the salary range.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 a year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The final compensation within the range will be determined based on a comprehensive evaluation of the candidate’s relevant professional experience, educational background, skill set, and overall alignment with the responsibilities and requirements of the role.
📌 Applicant Insights
🔍 Company Context
Industry: Transparent Partners specializes in enhancing customer experiences through a marketing lens, focusing on data, technology, and operational processes to empower brands to thrive in the ever-changing marketing landscape.
Company Size: 11-50 employees, offering a mid-sized company environment with opportunities for impact and growth.
Founded: 2015, with a history of helping brands transform into data-driven organizations by promoting an inclusive, equitable, and diverse environment.
Company Description:
- Consumer Connection Starts with Transparency: Transparent Partners helps teams across marketing, sales, product, data, and technology work better together to unlock the full potential of their consumer data, accelerate progress in achieving their business goals, and demonstrate success.
- Transforming into a data-driven organization is highly complex and presents many challenges along the way. Transparent Partners helps teams navigate these challenges and achieve their business objectives.
Company Specialties:
- Programmatic Media Strategy
- Technology Partner Implementation
- Cross-Functional Team Onboarding and Education
- Marketing Technology
- Data Strategy
- Customer Experience
- Data Governance
- Consumer Data Privacy
- DMP Evaluation and Selection
- DSP Evaluation and Selection
- In-Housing Media Buying
- CRM Evaluation and Selection
- CDP Evaluation and Selection
- Tag Management
- Multi-touch Attribution
- Measurement and Optimization
- Digital Evolution
Company Website: transparent.partners
ASSUMPTION: Transparent Partners is committed to promoting an inclusive, equitable, and diverse environment, fostering a sense of belonging and driving innovation, creativity, and value for both clients and employees.
📊 Role Analysis
Career Level: This role is a principal-level position, offering significant responsibility and the opportunity to drive strategic initiatives and business growth.
Reporting Structure: The Business Development & Marketing Strategy Principal will report directly to the leadership team and work closely with marketing, sales, and business development teams.
Work Arrangement: This role offers a hybrid work arrangement, with employees working on-site for three days a week and remotely for the remaining two days.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the company as it grows
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to collaborate with and learn from experienced professionals in the industry
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and relationship-building, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Transparent Partners has a physical office in Chicago, Illinois, where employees are expected to work on-site for three days a week.
Office Location(s): 515 N State St, Chicago, Illinois 60654, US
Geographic Context:
- Chicago is a major city with a vibrant business ecosystem, offering numerous networking opportunities and industry events
- The city is known for its diverse culture, rich history, and strong sports teams
- Chicago has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The standard workweek is Monday through Friday, with a hybrid work arrangement allowing employees to work remotely for two days a week.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences, achievements, and problem-solving skills
- Case study or project presentation to evaluate strategic thinking and problem-solving abilities
- Final interview with the leadership team to discuss career goals, expectations, and fit within the organization
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Lead generation and prospecting techniques
- Account-based marketing (ABM) and demand generation strategies
- Communication and presentation skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience, skills, and achievements related to lead generation, marketing, and business development
- Prepare for behavioral interview questions by reflecting on past experiences and accomplishments
- Research Transparent Partners and the industry to demonstrate your understanding of the company's mission and values
ATS Keywords: Business Development, Marketing Strategy, Lead Generation, Account-Based Marketing, Sales Strategy, Networking, Relationship Building, Data-Driven Marketing, Cold Outreach, Research, Operational Excellence, Sales Pipeline Management, Market Trends, Adtech, Martech, AI
ASSUMPTION: The interview process at Transparent Partners is designed to assess candidates' skills, experiences, and cultural fit, ensuring a strong match for both the company and the individual.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Email outreach tools (e.g., Mailshake, HubSpot Sales)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Transparency: Transparent Partners believes in fostering an open and honest environment, where employees feel comfortable sharing ideas and feedback
- Innovation: The company encourages creativity and continuous learning, empowering employees to explore new ideas and approaches
- Collaboration: Transparent Partners values teamwork and cross-functional collaboration, fostering a culture of collective success
Work Style:
- Dynamic and fast-paced: The company operates in a rapidly changing industry, requiring employees to be adaptable and responsive to new challenges and opportunities
- Results-driven: Transparent Partners focuses on delivering measurable outcomes and driving business growth for its clients
- Data-informed: The company uses data and analytics to guide decision-making and inform strategy
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable with ambiguity and change?
- Are you able to balance multiple priorities and manage competing demands effectively?
- Do you have a strong sales and marketing mindset, with a proven track record in lead generation and account-based marketing?
ASSUMPTION: Transparent Partners values diversity, inclusion, and collaboration, seeking candidates who align with these principles and contribute to a positive work environment.
⚠️ Potential Challenges
- Managing a high volume of outreach and maintaining a strong pipeline of qualified leads
- Balancing multiple priorities and competing demands across sales, marketing, and business development
- Adapting to a fast-paced, dynamic industry and staying up-to-date with the latest trends and best practices
- Building and maintaining strong relationships with high-value marketing decision-makers
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional sales or marketing roles, this position requires a strong blend of strategic planning, tactical execution, and relationship-building
- This role is unique in its focus on driving business growth through a combination of lead generation, account-based marketing, and innovative engagement strategies
- Career progression in this role may involve moving into a leadership or management position, focusing on strategic initiatives and team development
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for candidates seeking a challenging and dynamic career path.
📝 Sample Projects
- Developing and executing a targeted lead generation campaign for a specific industry vertical
- Collaborating with marketing to create and implement an account-based marketing (ABM) strategy for a key client
- Conducting market research and analysis to identify trends and opportunities in the media, adtech, and martech landscapes
ASSUMPTION: These sample projects illustrate the strategic, tactical, and relationship-building aspects of the role, providing insight into the day-to-day responsibilities and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to lead generation and account-based marketing, and how this role fits into those strategies?
- How does the company support the professional development and growth of its employees, particularly in this role?
- Can you provide examples of how the company fosters a culture of innovation and collaboration, and how this role contributes to that environment?
- How does the company measure the success of its lead generation and business development efforts, and how will my performance be evaluated in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to the company's overall goals and objectives?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides an opportunity to assess the company's culture and fit for your career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience, skills, and achievements related to lead generation, marketing, and business development
- Prepare for behavioral interview questions by reflecting on past experiences and accomplishments
- Research Transparent Partners and the industry to demonstrate your understanding of the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
