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Business Development & Relationship Marketing - In Home Care Agency

Caring Senior Service
Full-time
On-site
Kansas City, Missouri, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Business Development & Relationship Marketing - In Home Care Agency

πŸ”Ή Company: Caring Senior Service

πŸ”Ή Location: Kansas City, Missouri

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Healthcare

πŸ”Ή Date Posted: April 22, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing sales strategies to generate new client leads
  • Building and maintaining relationships with healthcare professionals, community organizations, and other referral sources
  • Achieving and exceeding monthly sales targets
  • Collaborating with office staff and caregiving team to ensure seamless service delivery to clients

ASSUMPTION: This role requires a proactive, results-driven individual with a strong sales background and a passion for senior care. The ideal candidate will be comfortable working in a fast-paced environment and have experience in the home care or healthcare industry.

πŸ“‹ Key Responsibilities

βœ… Develop and execute a sales strategy to generate new client leads

βœ… Build and maintain relationships with healthcare professionals, community organizations, and other referral sources

βœ… Achieve and exceed monthly sales targets

βœ… Maintain accurate and up-to-date records of sales activities and client information

βœ… Participate in community events and networking opportunities to promote our services

βœ… Collaborate with office staff and caregiving team to ensure seamless service delivery to clients

ASSUMPTION: The successful candidate will have strong interpersonal skills, be comfortable with medical terminology, and have a solid understanding of regulatory requirements in the home care industry.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: Proven experience in a similar role within the home care or healthcare industry

Required Skills:

  • Strong knowledge of home care services, medical terminology, and regulatory requirements
  • Strong interpersonal skills to interact with clients, their families, and other healthcare professionals
  • Passion for Senior Care

Preferred Skills:

  • Experience with CRM software
  • Fluency in Spanish

ASSUMPTION: While not explicitly stated, experience with CRM software and fluency in Spanish could be beneficial for this role, as they would enable the candidate to better manage client relationships and reach a broader audience.

πŸ’° Compensation & Benefits

Salary Range: $45,000 - $52,000 annually

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program

Working Hours: Full-time, Monday-Friday, with some flexibility for community events and networking opportunities

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the home care industry. Benefits may vary and should be confirmed with the employer.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Home Care and Healthcare

Company Size: 501-1,000 employees

Founded: 1991

Company Description:

  • Caring Senior Service is an in-home care agency dedicated to helping seniors maintain their independence and quality of life
  • The company offers a range of services, including personal care, meal preparation, medication reminders, and more
  • Caring Senior Service is committed to providing exceptional care and building strong relationships with clients and their families

Company Specialties:

  • Home Care
  • Hospice
  • Personal Care
  • Meal Preparation
  • Respite Care
  • Medication Reminders
  • Errand Service
  • Light Houskeeping
  • Caregivers
  • In-Home Care
  • Geriatrics
  • Elder Care
  • Senior Services
  • Transportation
  • Senior Care
  • Alzheimer's
  • and Dementia

Company Website: http://www.caringseniorservice.com

ASSUMPTION: Caring Senior Service is a well-established company with a strong reputation in the home care industry. The company's extensive list of specialties indicates a comprehensive approach to senior care.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Director of Business Development

Work Arrangement: On-site, with some flexibility for community events and networking opportunities

Growth Opportunities:

  • Advancement to a management or leadership role within the company
  • Expansion of responsibilities to include additional services or markets
  • Professional development opportunities, such as training or certifications

ASSUMPTION: This role offers opportunities for career growth and professional development within the company. The ideal candidate will be proactive and ambitious, with a long-term vision for their career in the home care industry.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Kansas City, Missouri

Geographic Context:

  • Kansas City is the largest city in Missouri and has a diverse economy, with strengths in healthcare, education, and technology
  • The city is home to several major healthcare providers and research institutions
  • Kansas City has a vibrant arts and culture scene, with numerous museums, theaters, and music venues

Work Schedule: Full-time, Monday-Friday, with some flexibility for community events and networking opportunities

ASSUMPTION: The Kansas City office is a dynamic and engaging work environment, with opportunities for professional growth and development. The ideal candidate will be comfortable working in a fast-paced, collaborative setting.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen
  • In-person or virtual interview with the hiring manager
  • Final interview with the Director of Business Development
  • Background check and reference check

Key Assessment Areas:

  • Sales skills and experience
  • Knowledge of the home care industry and regulatory requirements
  • Interpersonal skills and ability to build relationships
  • Problem-solving and critical thinking skills

Application Tips:

  • Highlight relevant sales experience and achievements in your resume
  • Tailor your cover letter to demonstrate your passion for senior care and understanding of the home care industry
  • Prepare for behavioral interview questions that focus on your sales skills and experience

ATS Keywords: Sales strategy, client leads, healthcare professionals, community organizations, referral sources, sales targets, client information, community events, networking opportunities, office staff, caregiving team, seamless service delivery

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their sales skills and experience, as well as their passion for senior care.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The successful candidate will be comfortable using CRM software and other relevant tools to manage client relationships and track sales activities.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Compassion
  • Integrity
  • Excellence
  • Respect
  • Accountability

Work Style:

  • Collaborative
  • Results-driven
  • Adaptable
  • Proactive
  • Detail-oriented

Self-Assessment Questions:

  • Do you have a proven track record of success in a sales role?
  • Are you passionate about improving the lives of seniors and their families?
  • Are you comfortable working in a fast-paced, collaborative environment?
  • Do you have strong interpersonal skills and the ability to build relationships with a diverse range of stakeholders?

ASSUMPTION: Caring Senior Service values employees who are compassionate, results-driven, and committed to providing exceptional care to their clients. The ideal candidate will be a strong cultural fit for the company and its mission.

⚠️ Potential Challenges

  • The home care industry is highly competitive, and the successful candidate will need to be proactive and persistent in generating new client leads
  • The role requires a strong understanding of regulatory requirements and a commitment to maintaining accurate and up-to-date records
  • The successful candidate will need to be comfortable working in a fast-paced, dynamic environment and able to manage multiple priorities simultaneously
  • The role may require some travel for community events and networking opportunities

ASSUMPTION: The successful candidate will be proactive, results-driven, and able to thrive in a fast-paced, dynamic environment. They will also be comfortable working with regulatory requirements and maintaining accurate records.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Business Development Representative or a Sales Development Representative in the home care or healthcare industry
  • However, this role is unique in its focus on relationship marketing and community engagement, as well as its commitment to improving the lives of seniors and their families
  • Career progression in this role may lead to management or leadership positions within the company

ASSUMPTION: While this role is similar to other business development or sales roles in the home care or healthcare industry, it is unique in its focus on relationship marketing and community engagement. The ideal candidate will have a strong understanding of the home care industry and a passion for improving the lives of seniors and their families.

πŸ“ Sample Projects

  • Developing and executing a sales strategy to generate new client leads in a specific geographic region
  • Building and maintaining relationships with healthcare professionals, community organizations, and other referral sources in a specific market
  • Achieving and exceeding monthly sales targets for a specific service line or product

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of responsibilities and challenges they may face in this role. The successful candidate will be proactive, results-driven, and able to thrive in a fast-paced, dynamic environment.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the company's overall business strategy?
  • What are the most significant challenges facing the home care industry, and how does this role address them?
  • What opportunities are there for professional growth and development within the company?
  • How does the company support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the home care industry. The successful candidate will be proactive, results-driven, and able to thrive in a fast-paced, dynamic environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your sales experience and passion for senior care
  • Prepare for behavioral interview questions that focus on your sales skills and experience
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.