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Business Development & Relationship Marketing - In Home Care Agency

Caring Senior Service
Full-time
On-site
Sugar Land, Texas, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Business Development & Relationship Marketing - In Home Care Agency

πŸ”Ή Company: Caring Senior Service

πŸ”Ή Location: Sugar Land, Texas, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Healthcare

πŸ”Ή Date Posted: April 22, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing sales strategies to generate new client leads
  • Building and maintaining relationships with healthcare professionals, community organizations, and other referral sources
  • Achieving and exceeding monthly sales targets
  • Collaborating with office staff and caregiving team to ensure seamless service delivery to clients

ASSUMPTION: This role requires a proactive and results-driven individual with a strong passion for senior care and excellent interpersonal skills. The ideal candidate will have proven experience in a similar role within the home care or healthcare industry and a solid understanding of home care services and medical terminology.

πŸ“‹ Key Responsibilities

βœ… Develop and execute a sales strategy to generate new client leads

βœ… Build and maintain relationships with healthcare professionals, community organizations, and other referral sources

βœ… Achieve and exceed monthly sales targets

βœ… Maintain accurate and up-to-date records of sales activities and client information

βœ… Participate in community events and networking opportunities to promote our services

βœ… Collaborate with office staff and caregiving team to ensure seamless service delivery to clients

ASSUMPTION: The role requires a strong focus on relationship-building, strategic planning, and effective communication to succeed in generating leads and maintaining client relationships.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: Proven experience in a similar role within the home care or healthcare industry

Required Skills:

  • Proven sales experience and a track record of achieving targets
  • Strong knowledge of home care services, medical terminology, and regulatory requirements
  • Excellent interpersonal skills to interact with clients, their families, and other healthcare professionals
  • Strong communication and presentation skills
  • Proficiency in CRM software and Microsoft Office Suite

Preferred Skills:

  • Fluency in Spanish
  • Experience with senior care or healthcare industry

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong skill set may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: $45,000 - $65,000 per year (based on experience) + commission

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Employee discounts on home care services

Working Hours: Full-time, Monday-Friday, with some flexibility for community events and networking opportunities

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the home care industry in Texas.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Home Care and Healthcare

Company Size: Medium (501-1,000 employees)

Founded: 1991

Company Description:

  • Caring Senior Service is an in-home care agency dedicated to helping seniors maintain their independence and quality of life
  • The company offers a range of non-medical home care services, including personal care, meal preparation, transportation, and companionship
  • Caring Senior Service is committed to providing exceptional care and building strong relationships with clients and their families

Company Specialties:

  • Home Care
  • Hospice
  • Personal Care
  • Meal Preparation
  • Respite Care
  • Medication Reminders
  • Errand Service
  • Light Houskeeping
  • Caregivers
  • In-Home Care
  • Geriatrics
  • Elder Care
  • Senior Services
  • Transportation
  • Senior Care
  • Alzheimer's and Dementia

Company Website: www.caringseniorservice.com

ASSUMPTION: Caring Senior Service is a well-established company with a strong reputation in the home care industry. They prioritize exceptional care and building strong relationships with clients and their families.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: The Home Care Consultant will report directly to the Sales Manager and work closely with the office staff and caregiving team

Work Arrangement: On-site, with some flexibility for community events and networking opportunities

Growth Opportunities:

  • Advancement to Sales Manager or other leadership roles within the company
  • Expansion of responsibilities based on performance and company growth
  • Training and development opportunities to enhance skills and knowledge in the home care industry

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to make a meaningful impact on the lives of seniors and their families.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Sugar Land, Texas

Geographic Context:

  • Sugar Land is a city in the Houston metropolitan area with a population of over 118,000
  • The city is known for its high quality of life, excellent schools, and numerous parks and recreational facilities
  • Sugar Land is home to several Fortune 500 companies and offers a diverse range of cultural and entertainment options

Work Schedule: Full-time, Monday-Friday, with some flexibility for community events and networking opportunities

ASSUMPTION: The Sugar Land office provides a professional and supportive work environment, with opportunities for collaboration and growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-person or virtual interview with the Sales Manager
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Sales experience and track record
  • Interpersonal and communication skills
  • Knowledge of home care services and medical terminology
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant sales experience and achievements in your resume
  • Tailor your cover letter to demonstrate your passion for senior care and commitment to exceptional client service
  • Prepare examples of successful sales strategies and relationship-building initiatives from your previous roles

ATS Keywords: Sales strategy, lead generation, relationship building, home care services, medical terminology, regulatory requirements, client relationships, community engagement, networking, record keeping, collaboration, interpersonal skills

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's sales experience, interpersonal skills, and cultural fit.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)
  • Project management tools (e.g., Asana, Trello, or Monday.com)

ASSUMPTION: The tools and technologies required for this role are standard for sales and marketing positions and can be easily learned by candidates with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Compassion
  • Integrity
  • Excellence
  • Respect
  • Accountability

Work Style:

  • Collaborative
  • Results-driven
  • Adaptable
  • Proactive
  • Detail-oriented

Self-Assessment Questions:

  • Do you have a genuine passion for improving the lives of seniors and their families?
  • Are you comfortable building and maintaining relationships with healthcare professionals and community organizations?
  • Can you work independently and manage your time effectively to achieve sales targets?

ASSUMPTION: Caring Senior Service values candidates who are compassionate, dedicated, and committed to providing exceptional care to their clients.

⚠️ Potential Challenges

  • Managing a busy schedule of sales calls, community events, and networking opportunities
  • Meeting and exceeding monthly sales targets
  • Maintaining accurate and up-to-date records of sales activities and client information
  • Adapting to changes in the home care industry and regulatory requirements

ASSUMPTION: The role may present challenges in managing a busy schedule and meeting sales targets, but these can be overcome with strong time management skills, strategic planning, and a commitment to excellence.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other sales positions in the home care industry in its focus on relationship-building and community engagement, rather than cold calling or door-to-door sales
  • Caring Senior Service is a well-established company with a strong reputation in the home care industry, offering opportunities for career growth and development
  • Career paths in home care sales may include advancement to Sales Manager or other leadership roles within the company

ASSUMPTION: This role offers unique opportunities for relationship-building and community engagement, as well as career growth and development within the company.

πŸ“ Sample Projects

  • Developing and executing a strategic sales plan to generate new client leads in a specific geographic area
  • Building and maintaining relationships with healthcare professionals and community organizations to increase referrals and promote home care services
  • Collaborating with the caregiving team to ensure seamless service delivery and positive client experiences

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Home Care Consultant role, including strategic planning, relationship-building, and collaboration.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its employees?
  • What are the most successful strategies for building relationships with healthcare professionals and community organizations in this role?
  • How does the company measure and track the performance of its Home Care Consultants?
  • What are the most rewarding aspects of working in home care sales for the company?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their fit with the company culture, and their commitment to exceptional client service.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant sales experience and achievements
  • Write a compelling cover letter that demonstrates your passion for senior care and commitment to exceptional client service
  • Prepare examples of successful sales strategies and relationship-building initiatives from your previous roles
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.