📌 Core Information
🔹 Job Title: Business Development Representative (Hybrid)-Marketing Focus
🔹 Company: RR Donnelley
🔹 Location: Chicago, IL, USA & Atlanta, GA, USA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Sales & Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Prospecting and lead generation for the Healthcare market (Health Insurance, Medical Devices, and Pharmaceuticals)
- Conducting online research to understand business objectives and position RRD services
- Collaborating with the sales team to develop target prospect lists and manage a pipeline of prospects
- Actively utilizing Salesforce for all lead generation activities
- Meeting with sales leaders to evaluate strategy and provide top-class customer experience
ASSUMPTION: This role is focused on initial lead generation and will not be responsible for further steps in the sales cycle. The primary goal is to create a high-value sales pipeline for the established RRD Sales Executive team.
📋 Key Responsibilities
✅ Initiate contact with prospective new clients in the Healthcare market to generate interest in a discovery meeting with an established RRD Sales Executive.
✅ Identify multiple contact points within a supplied list of targets and position the value proposition of RRD products and services to entice the prospect to learn more about RRD through a discovery meeting.
✅ Conduct online research to better understand the prospect and contact points' business objectives to better position RRD services.
✅ Generate a high-value sales pipeline through both strategic and targeted prospecting for Healthcare accounts.
✅ Collaborate with the sales team to develop a list of target prospects and manage a pipeline of prospects.
✅ Effectively and smoothly transition a lead to an account executive following the first discovery meeting.
✅ Actively utilize Salesforce for all activities related to Lead Generation.
✅ Meet with Sales Leaders to evaluate strategy.
ASSUMPTION: This role requires strong communication, time management, and organizational skills, as well as the ability to work independently and handle rejections.
🎯 Required Qualifications
Education: Bachelor's Degree in Business, Communication, or related field.
Experience: At least 2 years of experience in sales and telemarketing with an emphasis on cold calling.
Required Skills:
- Proven prospecting techniques
- Goal-oriented and persuasive
- Self-motivated and independent worker
- Experience with cold calling techniques and Salesforce CRM technology
- Ability to position different RRD services to various contact points within the same prospect account
- Strong time management and organizational skills
- Excellent written and verbal communication skills
- Results-driven and persistent
- Ability to handle rejections and maintain professionalism
Preferred Skills:
- Experience in the Healthcare market
- Fluency in additional languages (Spanish, French, etc.)
ASSUMPTION: While not explicitly stated, having experience in the Healthcare market or being bilingual may provide a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: $50,000 to $150,000 per year. The salary range may be adjusted based on the applicable geographic location of the hired employee, and the range may change in the future.
Benefits:
- Medical, dental, and vision coverage
- Paid time off
- Disability insurance
- 401(k) with company match
- Life insurance and other voluntary supplemental insurance coverages
- Parental leave, adoption assistance, tuition assistance, and employer/partner discounts
Working Hours: Full-time, typically 40 hours per week. Hybrid work arrangement with 3 days in the office.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Business Development Representative role with 2-5 years of experience in the Marketing Services industry.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services. RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey.
Company Size: 10,001+ employees. As a large organization, RRD offers numerous opportunities for career growth and collaboration with diverse teams.
Founded: 1864. RRD has a rich history and extensive experience in the marketing and print industries.
Company Description:
- RRD offers a comprehensive portfolio of creative execution and business process consulting services designed to lower environmental impact.
- The company serves 22,000 clients, including 93% of the Fortune 100, and employs 32,000 people across 28 countries.
- RRD's solutions are designed to transform customer touchpoints into meaningful moments of impact.
Company Specialties:
- Marketing services
- Packaging solutions
- Print services
- Supply chain management
Company Website: http://www.rrd.com
ASSUMPTION: RRD's extensive experience and global presence provide a stable and well-resourced environment for employees to grow and succeed.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in sales and telemarketing, seeking to advance their careers in business development.
Reporting Structure: The Business Development Representative will report directly to the Sales Manager and collaborate closely with the Sales Executive team.
Work Arrangement: Hybrid. Employees will work 3 days in the office and 2 days remotely.
Growth Opportunities:
- Progression to an Account Executive role within the sales team
- Expanding into other markets or product lines within RRD's extensive portfolio
- Developing expertise in the Healthcare market and becoming a subject matter expert
ASSUMPTION: RRD's large client base and diverse service offerings provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office. RRD's headquarters is located in Chicago, IL, USA, with additional offices in Atlanta, GA, USA, and other global locations.
Office Location(s): 35 West Wacker Drive, Chicago, Illinois 60601, US & 1234 West Peachtree Street NW, Atlanta, Georgia 30309, US
Geographic Context:
- Chicago, IL, USA: A major city with a vibrant business environment, offering numerous networking opportunities and cultural attractions
- Atlanta, GA, USA: A growing metropolitan area with a strong focus on technology and innovation, providing access to a diverse talent pool
Work Schedule: Full-time, typically 40 hours per week, with a hybrid work arrangement.
ASSUMPTION: RRD's office locations in major cities provide employees with access to diverse professional networks and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Sales Manager and/or other team members
- Background check and offer extension
Key Assessment Areas:
- Sales skills and experience
- Communication and presentation skills
- Problem-solving and critical thinking
- Adaptability and cultural fit
Application Tips:
- Highlight relevant sales and telemarketing experience, particularly in cold calling and lead generation
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful sales strategies and techniques used in previous roles
- Research RRD's services and the Healthcare market to demonstrate your understanding of the business
ATS Keywords: Business Development, Sales, Telemarketing, Cold Calling, Prospecting, Healthcare, Marketing Services, RRD, Salesforce
ASSUMPTION: RRD's application process is designed to assess candidates' sales skills, communication abilities, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Salesforce CRM
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
ASSUMPTION: Familiarity with Salesforce CRM and Microsoft Office Suite is essential for this role, as they are the primary tools used for lead generation and communication.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and collaborative
- Responsible and sustainable
- Accountable and results-driven
Work Style:
- Goal-oriented and persistent
- Self-motivated and independent
- Strong communication and interpersonal skills
- Adaptable and resilient
Self-Assessment Questions:
- How do you stay motivated and persistent when faced with rejections in a sales role?
- Can you provide an example of a time when you successfully adapted to a new sales strategy or market trend?
- How do you balance working independently and collaborating with a team to achieve common goals?
ASSUMPTION: RRD values employees who are customer-focused, innovative, and accountable, with a strong work ethic and the ability to thrive in a collaborative environment.
⚠️ Potential Challenges
- Handling rejections and maintaining a positive attitude in a lead generation role
- Keeping up with the fast-paced and dynamic Healthcare market
- Balancing work-life integration in a hybrid work arrangement
- Adapting to RRD's large and diverse client base, with varying needs and expectations
ASSUMPTION: These challenges can be overcome by maintaining a strong work ethic, staying informed about industry trends, and effectively managing time and priorities in a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other Business Development Representative roles, this position offers a focus on the Healthcare market and a strong emphasis on lead generation
- Industry-specific context: The Healthcare market is highly competitive and regulated, requiring a deep understanding of the industry and its unique challenges
- Career path comparison: Progression from this role could lead to an Account Executive position within the sales team, with potential expansion into other markets or product lines
ASSUMPTION: This role offers a unique focus on the Healthcare market and a clear path for career growth within RRD's extensive portfolio of services.
📝 Sample Projects
- Developing a targeted prospecting strategy for a specific Healthcare sub-sector (e.g., Health Insurance, Medical Devices, or Pharmaceuticals)
- Creating and executing a multi-channel lead generation campaign, including email, phone, social media, and mail
- Analyzing Salesforce data to identify trends and optimize lead generation efforts
ASSUMPTION: These sample projects reflect the core responsibilities and required skills for the Business Development Representative role at RRD.
❓ Key Questions to Ask During Interview
- Can you describe the typical sales cycle for RRD's Healthcare clients, and how this role fits into that process?
- How does RRD support the professional development and growth of its Business Development Representatives?
- Can you provide an example of a successful lead generation campaign executed by RRD, and what made it effective?
- How does RRD measure the success of its Business Development Representatives, and what are the key performance indicators (KPIs) for this role?
- What is the company culture like at RRD, and how does this role contribute to the overall success of the organization?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant sales and telemarketing experience, particularly in cold calling and lead generation
- Prepare examples of successful sales strategies and techniques used in previous roles
- Research RRD's services and the Healthcare market to demonstrate your understanding of the business
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
