📌 Core Information
🔹 Job Title: Business Development Representative (Hybrid)-Marketing Focus
🔹 Company: RR Donnelley
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing Services
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Prospecting and lead generation in the Healthcare market (Health Insurance, Medical Devices, and Pharmaceuticals)
- Collaborating with the sales team to develop target prospect lists
- Conducting online research to understand prospects' business objectives
- Positioning RRD's value proposition to entice prospects to learn more about the company
- Actively utilizing Salesforce for all lead generation activities
ASSUMPTION: This role is focused on generating interest and setting up discovery meetings, with the sales team handling further qualification and closing.
📋 Key Responsibilities
✅ Initiate contact with prospective new clients in the Healthcare market
✅ Generate interest in a discovery meeting with an established RRD Sales Executive
✅ Identify multiple contact points within a supplied list of targets and position RRD's value proposition
✅ Conduct online research to better understand the prospect and contact points' business objectives
✅ Generate a high-value sales pipeline through strategic and targeted prospecting for Healthcare accounts
✅ Collaborate with the sales team to develop a list of target prospects
✅ Develop and run a pipeline of prospects and provide top-class customer experience
✅ Effectively transition a lead to an account executive following the first discovery meeting
✅ Actively utilize Salesforce for all activities related to Lead Generation
✅ Meet with Sales Leaders to evaluate strategy
ASSUMPTION: This role requires strong communication skills, persistence, and the ability to handle rejections.
🎯 Required Qualifications
Education: Bachelor's Degree in Business, Communication, or related field
Experience: At least 2 years of experience in sales and telemarketing with an emphasis on cold calling
Required Skills:
- Proven prospecting techniques
- Goal-oriented and self-motivated
- Strong written and verbal communication skills
- Ability to manage multiple tasks efficiently
- Proficiency in Salesforce CRM technology
- Persistence and resiliency
Preferred Skills:
- Experience in the Healthcare industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the Healthcare industry or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $50,000 to $150,000 per year. The salary range may be adjusted based on the applicable geographic location of the hired employee, and the range may change in the future.
Benefits:
- Medical, dental, and vision coverage
- Paid time off
- Disability insurance
- 401(k) with company match
- Life insurance and other voluntary supplemental insurance coverages
- Parental leave
- Adoption assistance
- Tuition assistance
- Employer/partner discounts
Working Hours: Full-time, with a hybrid work arrangement (partial week from home and partial week in the office)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services. RRD offers a portfolio of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey.
Company Size: 10,001+ employees. Working at RRD offers opportunities to collaborate with a large, diverse team and access to extensive resources.
Founded: 1864. RRD has a rich history and extensive experience in the marketing services industry.
Company Description:
- RRD is a leading global provider of marketing, packaging, print, and supply chain solutions
- The company offers a trusted portfolio of creative execution and business process consulting services
- RRD serves 22,000 clients, including 93% of the Fortune 100, and has 32,000 employees across 28 countries
Company Specialties:
- Marketing services
- Packaging solutions
- Print services
- Supply chain management
Company Website: http://www.rrd.com
ASSUMPTION: RRD's extensive experience and global presence provide a stable and well-resourced work environment.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for career growth within the sales and marketing departments.
Reporting Structure: The Business Development Representative will report directly to the Sales Manager.
Work Arrangement: Hybrid. Employees will work partial weeks from home and partial weeks in the nearest office.
Growth Opportunities:
- Progression to an Account Executive role within the sales department
- Expansion into other areas of RRD's business, such as marketing or operations
- Potential international assignments, given RRD's global presence
ASSUMPTION: Successful candidates will have opportunities to grow within the company, both in terms of role and geographic location.
🌍 Location & Work Environment
Office Type: Corporate office. RRD's Atlanta office is a professional and collaborative work environment.
Office Location(s): 35 West Wacker Drive, Chicago, Illinois 60601, US (headquarters); Atlanta, Georgia, United States (this role)
Geographic Context:
- Atlanta is a major metropolitan area with a diverse economy and cultural scene
- The city offers a range of housing options and neighborhoods to suit different preferences and budgets
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with a hybrid work arrangement (partial week from home and partial week in the office)
ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining a collaborative office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the Sales Manager and potential team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Sales and prospecting skills
- Communication and interpersonal skills
- Problem-solving abilities
- Adaptability and resilience
Application Tips:
- Highlight relevant sales and prospecting experience in your resume
- Tailor your cover letter to demonstrate your understanding of RRD's business and the role's requirements
- Prepare examples of successful cold calling or lead generation campaigns
- Research RRD's competitors and market position to showcase your industry knowledge
ATS Keywords: Sales, prospecting, lead generation, cold calling, Healthcare market, RRD, marketing services, customer experience, Salesforce
ASSUMPTION: The application process may vary based on the hiring manager's preferences and the current volume of applicants.
🛠️ Tools & Technologies
- Salesforce CRM
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Zoom or other video conferencing tools
ASSUMPTION: Proficiency in Salesforce CRM is essential for this role, while other tools may be specific to the team or company-wide standards.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Goal-oriented and results-driven
- Adaptable and resilient
- Strong communicator and team player
- Proactive and self-motivated
Self-Assessment Questions:
- Do you thrive in a goal-oriented, results-driven environment?
- Are you comfortable with cold calling and handling rejections?
- Do you enjoy collaborating with a team to achieve common goals?
- Are you adaptable and resilient in the face of challenges?
ASSUMPTION: Successful candidates will demonstrate a strong fit with RRD's company values and work style.
⚠️ Potential Challenges
- Handling rejections and maintaining a positive attitude
- Meeting and exceeding sales targets in a competitive market
- Adapting to a hybrid work environment and maintaining productivity
- Balancing multiple tasks and priorities effectively
ASSUMPTION: These challenges can be overcome with strong communication skills, persistence, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional sales roles, this position is focused solely on lead generation and does not involve further qualification or closing
- RRD's global presence and extensive client base offer unique opportunities for growth and exposure
- Career progression may involve transitioning to an Account Executive role within the sales department
ASSUMPTION: This role offers a unique focus on lead generation and the opportunity to work with a diverse range of clients.
📝 Sample Projects
- Developing a targeted prospect list for the Healthcare market
- Conducting research on a specific prospect to understand their business objectives and tailor RRD's value proposition
- Implementing a new cold calling script or strategy to improve lead generation results
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall sales strategy for the Healthcare market?
- What opportunities are there for growth and development within the sales department?
- How does the hybrid work arrangement support work-life balance?
- What are the most challenging aspects of this role, and how can I best prepare to succeed?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your sales and prospecting experience, as well as any relevant experience in the Healthcare market
- Write a cover letter that demonstrates your understanding of RRD's business and the role's requirements
- Prepare examples of successful cold calling or lead generation campaigns to showcase your skills and achievements
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
