📌 Core Information
🔹 Job Title: Business Development Representative (Partnerships) - NYC
🔹 Company: WITHIN & Brkfst.io
🔹 Location: New York City, New York
🔹 Job Type: Full-time, Hybrid
🔹 Category: Business Development, Sales
🔹 Date Posted: May 10, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Identifying and sourcing new business opportunities through research, networking, and outreach
- Building and maintaining relationships with referral partners
- Collaborating with marketing to plan and execute events
- Representing the company at industry events to increase awareness and generate leads
- Achieving and exceeding monthly new business targets driven through the partnerships channel
ASSUMPTION: This role requires a proactive and outgoing individual who can thrive in a fast-paced, entrepreneurial environment. Strong communication and interpersonal skills are crucial for success in this position.
📋 Key Responsibilities
✅ Identify and source new business and partnership opportunities through research, networking, and outreach (cold calls/emails)
✅ Onboard, build, and maintain relationships with referral partners, acting as a key point of contact for all inquiries and enablement activities
✅ Collaborate with marketing to support the planning and execution of events such as industry conferences, networking dinners, brand summits, and joint webinars with partners
✅ Become an expert on all things WITHIN and represent the company at industry events, conferences, and networking events to increase awareness and generate leads
✅ Achieve and exceed monthly new business targets driven through the partnerships channel
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Business Administration, Marketing, or related field, or equivalent relevant experience
Experience: 1-2 years of experience in business development, partnerships, or sales within a B2B context, with a focus on driving revenue and goal attainment
Required Skills:
- Strong communication, negotiation, and interpersonal skills
- Proven track record of executing successful sales and partnership initiatives, especially in B2B SaaS or partner organizations
- Experience in event planning and execution, with a strong attention to detail
- Proficiency in Google Workspace, Microsoft Office, and familiarity with project management tools like Asana
Preferred Skills:
- Familiarity with the MarTech and AdTech industries
- Experience working with referral partners or affiliate networks
ASSUMPTION: Candidates with experience in B2B sales or partnerships, particularly in the MarTech or AdTech industries, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $62,400 - $192,500 per year, based on education, experience, and skills level
Benefits:
- Unlimited vacation policy
- Monthly phone stipend
- Comprehensive medical, dental, and vision insurance options
- 401(k) plan with matching
- Dog-friendly office
- Hybrid work opportunity
- Professional development program
- Bonus perk - $50/week Seamless allowance
Working Hours: Full-time, with a hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on the candidate's qualifications and the company's internal structures.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services, with a focus on performance branding and innovative marketing strategies
Company Size: Small (11-50 employees), fostering a collaborative and entrepreneurial environment
Founded: 2020, with a focus on driving business growth through integrated marketing strategies
Company Description:
- WITHIN is the world's first Performance Branding company, partnering with major brands to drive business growth through innovative marketing strategies
- The company offers an integrated operating model that collapses traditional marketing silos, allowing for a more holistic approach to brand and performance marketing
- WITHIN works with iconic brands such as The North Face, Timberland, Movado Watches, and Jose Cuervo to drive business growth through innovative marketing strategies
Company Specialties:
- Performance branding
- Integrated marketing strategies
- Creative and media services
- SEO, lifecycle, retail media, affiliate, and influencer marketing
Company Website: within.co
ASSUMPTION: WITHIN's unique approach to marketing sets it apart in the industry, offering candidates the opportunity to work with iconic brands and drive meaningful business impact.
📊 Role Analysis
Career Level: Junior to Mid-level, with opportunities for growth and professional development
Reporting Structure: This role reports directly to the Head of Business Development and Partnerships
Work Arrangement: Hybrid, with 2-3 days in the office per week
Growth Opportunities:
- Advancement to Senior Business Development Representative or similar role
- Expansion into other areas of the business, such as account management or marketing
- Potential to lead and mentor junior team members as the team grows
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid, with a dog-friendly office located in Long Island City, Queens, NY
Office Location(s): 43-01 22nd St Suite 602, Queens, NY 11101
Geographic Context:
- New York City, NY - A major hub for marketing, advertising, and media industries
- Long Island City, Queens - A vibrant and growing neighborhood with easy access to Manhattan
- Accessible by public transportation, with nearby amenities and attractions
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance work and personal responsibilities, while still fostering a collaborative and connected office environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Head of Business Development and Partnerships
- Final interview with the CEO
- Background check and offer extension
Key Assessment Areas:
- Communication and interpersonal skills
- Sales and business development experience
- Problem-solving and strategic thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your sales and business development experience
- Research WITHIN and Brkfst.io to demonstrate your understanding of the company and its unique approach to marketing
- Be ready to discuss your approach to building and maintaining relationships with partners
ATS Keywords: Business Development, Partnerships, Sales, MarTech, AdTech, Referral Partners, Event Planning, Project Management, Google Workspace, Microsoft Office, Asana
ASSUMPTION: The interview process for this role is designed to assess the candidate's sales and business development skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Drive, Google Docs)
- Microsoft Office (Word, Excel, PowerPoint)
- Asana (project management)
- CRM software (e.g., HubSpot, Salesforce)
- Video conferencing tools (e.g., Zoom, Google Meet)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for communication, project management, and sales enablement.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Results-driven
- Transparency
- Work-life balance
Work Style:
- Entrepreneurial and fast-paced
- Collaborative and team-oriented
- Results-driven and goal-focused
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, entrepreneurial environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have strong communication and interpersonal skills, with the ability to build and maintain relationships with partners?
- Are you passionate about sales and business development, with a results-oriented mindset?
ASSUMPTION: Candidates who are self-motivated, results-driven, and comfortable working in a fast-paced, collaborative environment will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of partners, each with unique needs and expectations
- Adapting to a fast-paced, ever-changing industry
- Balancing the demands of a hybrid work arrangement
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from traditional sales or business development positions in its focus on partnerships and referral relationships, rather than direct customer acquisition
- Industry-specific context: The MarTech and AdTech industries are rapidly evolving, with new players and technologies emerging constantly
- Career path comparison: This role offers a unique opportunity to gain experience in both sales and partnerships, with potential for growth into account management, marketing, or leadership positions
ASSUMPTION: This role offers a unique blend of sales, business development, and partnership experience, setting it apart from similar positions in other industries.
📝 Sample Projects
- Developing and executing a strategic plan to identify and onboard new referral partners
- Planning and executing a joint event with a key MarTech partner to showcase their technology and generate leads
- Collaborating with the marketing team to create targeted content for referral partners, highlighting the benefits of working with WITHIN and Brkfst.io
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and initiatives that the Business Development Representative will be involved in.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall business development and partnerships strategy for WITHIN and Brkfst.io?
- What are the most successful partnerships strategies that the company has implemented in the past?
- How does the company support the growth and development of its employees?
- What are the key challenges facing the business development and partnerships team, and how can this role help address them?
ASSUMPTION: These questions will help you better understand the role's expectations, the company's growth trajectory, and the team's dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your sales and business development experience
- Research WITHIN and Brkfst.io to demonstrate your understanding of the company and its unique approach to marketing
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
