📌 Core Information
🔹 Job Title: Business Growth & Media Strategy Lead
🔹 Company: Arpeely
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 1, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (Flexible)
🚀 Job Overview
Key aspects of this role include:
- Leading a complex, high-impact media buying and mass content operation
- Collaborating with cross-functional teams to drive strategy and execution
- Managing P&L and ensuring profitability while aligning with company-wide financial goals
- Overseeing day-to-day operations and leading a sophisticated marketing infrastructure
- Recruiting, onboarding, and retaining top talent to support future growth
ASSUMPTION: This role requires a strategic thinker with a strong operational background, capable of balancing both high-level strategy and day-to-day management.
📋 Key Responsibilities
✅ Lead and manage the full scope of Arpeely’s Content Vertical operation, including marketing, content, engineering, and growth
✅ Own the Consumer Business Line P&L, ensuring profitability and alignment with company-wide financial goals
✅ Foster collaboration and alignment across diverse teams, such as R&D, data, product, media acquisition, and BI
✅ Help create and oversee multiple concurrent tests on monetization, acquisition, and product experiences
✅ Oversee the end-to-end process of taking features and initiatives into production
✅ Serve as the primary point of contact for clients
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership and communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree in a quantitative field (Economics, Statistics, Computer Science) or equivalent experience
Experience: 4 years of management experience in data-rich, mobile apps, gaming, ad-tech, marketing, or large user base companies/startups
Required Skills:
- Proven track record of driving significant MM$ incremental business growth
- Proven ability to lead operations and inspire teams toward ambitious goals
- Strong analytical mindset with the ability to extract and apply insights from complex data
- Experience managing growth efforts like A/B tests, funnel optimization
- Highly self-driven, solution-oriented, and comfortable taking initiative
- Excellent interpersonal skills and a collaborative approach to working across teams
- Excellent Hebrew and English communication skills (written and oral)
Preferred Skills:
- Background in Arbitrage, Content and Search operations
ASSUMPTION: Candidates should have a strong foundation in data analysis and a proven track record in driving business growth through strategic leadership.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-senior level role in Israel's ad-tech industry is around ₪250,000 - ₪400,000 per year. This estimate is based on market research and comparable roles in the region.
Benefits:
- Flexible hybrid working model for work-life balance
- Gym membership
- Team-building events
- Gaming rooms
Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Arpeely operates in the fast-moving digital advertising ecosystem, where ads are constantly created, bid on, and optimized in real time. The company connects to multiple marketplaces that are faster and busier than the global stock markets.
Company Size: Arpeely is a mid-sized company with 51-200 employees, providing a dynamic work environment where ideas matter and there are opportunities for professional growth.
Founded: Arpeely was founded with a mission to build and operate machine learning-based media acquisition algorithms for managed and RTB environments.
Company Description:
- Arpeely operates a real-time advertising exchange, handling over 20 billion predictions daily to make instant, data-driven decisions that maximize campaign performance
- The company leverages cutting-edge analytics, automation, and machine learning to outmaneuver competitors and drive real impact for its clients
- Arpeely fosters a vibrant, innovative work environment with fun workplace perks such as gaming rooms, gym membership, team-building events, and more
Company Specialties:
- Real-time advertising exchange
- Machine learning-based media acquisition algorithms
- Data-driven decision-making
- Cross-functional collaboration
Company Website: arpeely.com
ASSUMPTION: Arpeely's focus on data-driven decision-making and real-time advertising makes it an exciting place for candidates interested in the fast-paced ad-tech industry.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the CEO and oversees a team of marketing, content, engineering, and growth professionals
Work Arrangement: Hybrid (Flexible) - A mix of remote work and on-site collaboration, with a focus on work-life balance
Growth Opportunities:
- Potential to expand the team and take on more responsibilities as the company grows
- Opportunities to learn and develop skills in a fast-paced, data-rich environment
- Chance to shape the future of publisher marketing and make a significant impact on the company's success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on more responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: Hybrid (Flexible) - A mix of remote work and on-site collaboration at the company's headquarters in Tel Aviv, Israel
Office Location(s): Menachem Begin 144, Tel Aviv, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- Israel's ad-tech industry is dynamic and fast-growing, with numerous opportunities for professional development
- The hybrid work arrangement allows for a better work-life balance and the ability to enjoy Tel Aviv's many attractions
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement provides candidates with the best of both worlds - the ability to work remotely and the opportunity to collaborate and build relationships with colleagues in person.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the CEO to discuss the role's strategic fit and long-term potential
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Arpeely's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to strategic planning, team management, and data analysis
- Demonstrate your understanding of the ad-tech industry and Arpeely's unique value proposition
ATS Keywords: Business Growth, Media Strategy, Leadership, Data Analysis, Marketing, Content Operations, Growth Strategy, Collaboration, Team Management, P&L Management, A/B Testing, Funnel Optimization, Interpersonal Skills, Problem Solving, Communication, Recruitment, Automation, Machine Learning
ASSUMPTION: The interview process at Arpeely is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best possible fit for the role and the company.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Ad-tech platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used at Arpeely may vary depending on the candidate's role and responsibilities, but a strong foundation in data analysis and marketing automation is essential.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Collaboration and cross-functional teamwork
- Innovation and continuous learning
- Accountability and results-oriented mindset
Work Style:
- Fast-paced and dynamic work environment
- Focus on strategic thinking and problem-solving
- Strong emphasis on collaboration and teamwork
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in fast-paced, data-rich environments?
- Are you comfortable taking initiative and driving strategic change?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Arpeely's culture values data-driven decision-making, collaboration, and continuous learning, making it an ideal fit for candidates with a strong analytical mindset and a passion for driving business growth through strategic leadership.
⚠️ Potential Challenges
- The fast-paced nature of the ad-tech industry can be challenging, requiring candidates to adapt quickly and make data-driven decisions under pressure
- The role involves managing a complex, high-impact media buying and mass content operation, which can be demanding and require long hours during peak periods
- Candidates may face competition from other highly qualified applicants, making the interview process competitive and rigorous
- The hybrid work arrangement may require candidates to adapt to a new work-life balance and commuting schedule
ASSUMPTION: While the role presents unique challenges, it also offers significant opportunities for professional growth and development in a dynamic and exciting industry.
📈 Similar Roles Comparison
- Compared to other media strategy roles, this position places a stronger emphasis on data analysis and strategic leadership
- The ad-tech industry is highly competitive, with numerous opportunities for professional development and growth
- This role offers a unique blend of strategic planning, operational management, and team leadership, providing a well-rounded experience for the right candidate
ASSUMPTION: This role offers a unique combination of strategic planning, operational management, and team leadership, making it an attractive opportunity for candidates seeking a well-rounded experience in the ad-tech industry.
📝 Sample Projects
- Developing and executing a comprehensive media strategy to drive business growth and maximize campaign performance
- Managing a team of marketing, content, engineering, and growth professionals to execute on strategic initiatives and day-to-day operations
- Overseeing the end-to-end process of taking features and initiatives into production, from concept to launch
ASSUMPTION: The specific projects and initiatives undertaken by the Business Growth & Media Strategy Lead will vary depending on the company's priorities and the candidate's unique skills and experiences.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term strategic vision for growth and expansion?
- What are the key priorities for this role in the first 90 days?
- How does Arpeely support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
- How does Arpeely foster a culture of collaboration and cross-functional teamwork?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates a candidate's interest in the role and their commitment to driving business growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interviews by reflecting on your past experiences and developing a data-driven approach to strategic planning and team management
- Research Arpeely's unique value proposition and be prepared to discuss how your skills and experiences align with the company's mission and goals
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
