📌 Core Information
🔹 Job Title: Business Intelligence Manager - Marketing
🔹 Company: Travel + Leisure Co.
🔹 Location: Orlando, Florida
🔹 Job Type: Full-Time
🔹 Category: Hospitality, Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Serving as the center of excellence for marketing insights and analytics
- Transforming complex data into meaningful narratives to inform strategy
- Guiding the marketing team in leveraging data to drive profitable campaigns
- Collaborating cross-functionally to ensure cohesive data-driven strategies
- Developing long-term data strategies that align with organizational goals
ASSUMPTION: This role requires a strong balance of analytical and communication skills, as well as the ability to work effectively with various teams across the organization.
📋 Key Responsibilities
✅ Lead the efforts to transform complex data into meaningful narratives that inform marketing strategy
✅ Guide the marketing team in leveraging data to drive smarter, more profitable campaigns and long-term growth initiatives
✅ Collaborate with marketing leadership, finance, product, and sales teams to ensure cohesive data-driven strategies across the business
✅ Develop and maintain robust analytical frameworks to measure marketing performance and optimize campaigns
✅ Provide regular reporting and ad-hoc analysis to support data-driven decision making
ASSUMPTION: This role involves a significant amount of data analysis and interpretation, as well as effective communication of findings to non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in quantitative fields, data science, analytics, marketing, or a related field
Experience: 5+ years of work experience in a BI, Marketing, or Analytics role
Required Skills:
- Strong proficiency in data analysis, statistical methods, and performance measurement techniques
- Deep knowledge of business intelligence tools (e.g., Tableau, Power BI) and proficiency in SQL, Python, or R
- Solid understanding of marketing principles, customer segmentation, digital marketing channels, and campaign performance metrics
- Ability to connect marketing initiatives to financial outcomes and demonstrate their impact on revenue, ROI, and overall business growth
- Excellent verbal and written communication skills to present complex findings to non-technical stakeholders
- Strong interpersonal skills to work effectively with various teams across the organization
- Proven ability to lead teams, prioritize multiple initiatives, and manage projects to successful completion
Preferred Skills:
- Experience with cloud-based data platforms (e.g., Snowflake, Google BigQuery)
- Familiarity with machine learning techniques and predictive modeling for customer segmentation and marketing optimization
- Knowledge of data warehousing concepts and familiarity with ETL processes
ASSUMPTION: While the role requires a strong analytical skill set, it is equally important for the successful candidate to possess excellent communication skills and the ability to work effectively with various teams across the organization.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Manager of Business Intelligence in the Hospitality sector with 5-10 years of experience)
Benefits:
- Medical, Dental, and Vision insurance
- Flexible spending accounts
- Life and accident coverage
- Disability insurance
- Paid time off, parental leave, and holidays (subject to eligibility requirements)
- 401k with employer match (subject to eligibility requirements)
- Legal and identity theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM ET) and occasional travel (up to 5% of the time)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager of Business Intelligence in the Hospitality sector with 5-10 years of experience. Actual salary may vary based on factors such as the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel + Leisure Co. operates in the Hospitality industry, with a focus on vacation ownership and membership travel. The company's extensive portfolio includes trusted and iconic vacation club brands with a combined 270+ resorts worldwide, offering quality, flexibility, and value to more than 800,000 timeshare owners.
Company Size: Travel + Leisure Co. is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: The company was founded in 1974 and has since grown to become the world's leading vacation ownership and membership travel company.
Company Description:
- Travel + Leisure Co. provides more than six million vacations to travelers every year through its Vacation Ownership and Travel and Membership business lines.
- The company's Vacation Ownership portfolio includes trusted and iconic vacation club brands with a combined 270+ resorts worldwide, offering quality, flexibility, and value to more than 800,000 timeshare owners.
- Through its Travel and Membership business line, the company unlocks even more travel inspiration and opportunities via its signature subscription travel club, Travel + Leisure GO, and pioneering timeshare exchange network, RCI.
Company Specialties:
- Vacation Ownership
- Membership Travel
- Timeshare Exchange
- Subscription Travel Club
Company Website: Travel + Leisure Co.
ASSUMPTION: Travel + Leisure Co. is a well-established company in the Hospitality industry, with a strong focus on providing high-quality vacation experiences to its customers.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Senior Director of Marketing.
Reporting Structure: The Manager of Business Intelligence - Marketing will report to the Senior Director of Marketing and collaborate with various teams across the organization, including marketing leadership, finance, product, and sales teams.
Work Arrangement: This is an on-site position with occasional travel (up to 5% of the time) for larger team meetings.
Growth Opportunities:
- Potential career progression into a Senior Manager or Director role within the Marketing department
- Opportunities to expand skills and knowledge in data analysis, marketing, and leadership
- Possibility to work on high-impact projects that drive business growth and innovation
ASSUMPTION: This role offers significant opportunities for professional growth and development within the Marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: The company's headquarters is located in Orlando, Florida, with a modern and collaborative work environment.
Office Location(s): 6277 Sea Harbor Dr, Orlando, Florida 32821, US
Geographic Context:
- Orlando is a vibrant and growing city in Central Florida, known for its theme parks, cultural attractions, and diverse communities.
- The city offers a mix of urban and suburban living options, with a generally affordable cost of living compared to other major metropolitan areas in the United States.
- Orlando has a subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM ET) with occasional travel (up to 5% of the time) for larger team meetings.
ASSUMPTION: The work environment at Travel + Leisure Co. is collaborative and inclusive, with a strong focus on delivering excellence and supporting one another.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and other team members
- Final interview with the Senior Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Collaboration and teamwork skills
- Problem-solving and critical thinking skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your proficiency in data analysis and business intelligence tools through specific examples or projects
- Showcase your ability to connect marketing initiatives to financial outcomes and drive business growth
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Business Intelligence, Marketing, Data Analysis, SQL, Python, R, Tableau, Power BI, Campaign Performance, Financial Outcomes, Data-Driven Decision Making, Cross-Functional Collaboration
ASSUMPTION: The application process at Travel + Leisure Co. is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Business Intelligence Tools: Tableau, Power BI
- Programming Languages: SQL, Python, R
- Data Platforms: Snowflake, Google BigQuery
- Marketing Automation Platforms: (not specified)
ASSUMPTION: The successful candidate will possess proficiency in the required tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Put the World on Vacation
- Innovation and Growth
- Excellence and Fun
Work Style:
- Collaborative and inclusive work environment
- Focus on delivering excellence and supporting one another
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you align with the company's value of 'Put the World on Vacation' and how does this role contribute to that mission?
- Describe a time when you had to collaborate with multiple teams to achieve a common goal. How did you ensure effective communication and coordination?
- How do you approach continuous learning and professional development in your current role, and how would you apply that to this position?
ASSUMPTION: Travel + Leisure Co. values candidates who are passionate about their mission, collaborative in their approach, and committed to continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Balancing the need for data-driven decision making with the need for timely execution
- Effectively communicating complex findings to non-technical stakeholders
- Navigating a large organization and collaborating with various teams across the business
ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a collaborative approach to working with various teams across the organization.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing-specific business intelligence and analytics, but similar roles may include:
- Senior Business Analyst - Marketing
- Director of Marketing Analytics
- Manager of Marketing Data & Insights
- These roles may have a broader scope or focus on different aspects of marketing analytics and reporting
ASSUMPTION: While this role is unique in its focus on marketing-specific business intelligence and analytics, similar roles may offer comparable opportunities for growth and development in the marketing analytics and reporting field.
📝 Sample Projects
- Developing a comprehensive dashboard to track key marketing performance indicators (KPIs) and optimize campaign performance
- Conducting a customer segmentation analysis to identify high-value customer segments and inform targeted marketing strategies
- Performing a marketing mix optimization analysis to allocate resources effectively across various marketing channels
ASSUMPTION: These sample projects demonstrate the types of initiatives the successful candidate may be involved in, showcasing their ability to drive data-driven decision making and improve marketing performance.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall marketing strategy and business growth initiatives of the company?
- Can you describe the team structure and dynamics within the Marketing department?
- How does the company support the professional development and growth of its employees, particularly in the Marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company foster a culture of innovation and continuous improvement within the Marketing department?
ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, team dynamics, professional development opportunities, onboarding expectations, and the company's culture of innovation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your proficiency in data analysis, business intelligence tools, and marketing acumen
- Prepare for the interview by researching the company, understanding the role's requirements, and practicing your responses to common interview questions
- Follow up with the hiring manager or recruiter after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
