📌 Core Information
🔹 Job Title: Business Intelligence Senior Manager (Marketing)
🔹 Company: Lloyds Banking Group
🔹 Location: London, Bristol, Edinburgh, Leeds, Halifax, or Chester
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Financial Services, Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (at least 2 days per week at a hub)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive BI strategy aligned with marketing objectives
- Leading a team to design and deliver self-serve analytics solutions for actionable insights across marketing channels
- Collaborating with cross-functional teams to ensure data quality, integrity, and security
- Mentoring and developing a high-performing BI team
- Working with cutting-edge technologies like Power BI, Tableau, and Google Cloud Platform
ASSUMPTION: This role requires a strategic mindset, technical expertise, and strong leadership skills to drive data-led decision-making and build future-ready BI solutions.
📋 Key Responsibilities
✅ Develop and implement a comprehensive BI strategy aligned with marketing objectives
✅ Lead the design and delivery of self-serve analytics solutions using Power BI, Tableau, and other BI tools
✅ Apply best practices for data visualisation to build accessible, insight-rich dashboards
✅ Bring SME knowledge of key data sources and user experience with GCP
✅ Collaborate with the Platform & CDAO teams to deliver scalable BI infrastructure
✅ Partner with CDAO and other experts to ensure continuous upskilling of the team and adoption of new technologies, including generative BI
✅ Lead and prioritise BI resource, balancing competing demands and aligning with strategic priorities
✅ Lead and mentor a high-performing BI team, fostering a culture of innovation, excellence, and continuous improvement
✅ Establish and enforce data governance standards to ensure data quality, integrity, and security
✅ Work closely with the Marketing team to define and monitor critical metrics, ensuring timely and accurate reporting of marketing effectiveness
ASSUMPTION: This role involves a mix of strategic planning, hands-on technical work, and team leadership, requiring a versatile skill set and strong stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Statistics, or a related discipline)
Experience: Advanced experience (5-10 years) in BI and analytics within a marketing or media environment
Required Skills:
- Solid command of digital marketing data, reporting, and performance
- Familiarity with ATL, Digital, and CRM measurement techniques, including econometrics
- Proficiency in SQL, Python, or R, and data visualisation tools such as Power BI, Tableau, or Looker
- Hands-on experience with Google Cloud Platform (GCP) and experience with web and app analytics platforms (e.g., Google Analytics, Adobe Analytics, GA4)
- Experience in embedding generative BI capabilities and real-time insights into business processes
- Strong leadership and stakeholder management skills, with the ability to influence and prioritise
Preferred Skills:
- Experience with Adobe Analytics and media agency platforms
- Knowledge of econometric modelling
- Familiarity with agile working methodologies
ASSUMPTION: While a Master's degree may be beneficial, it is not always required for this role. Relevant experience and a strong portfolio of past projects are equally valuable.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 (Based on industry standards for a Senior Manager role in Financial Services, Marketing, and BI)
Benefits:
- Flexible working options, including hybrid working
- Competitive pension scheme
- Private medical insurance
- Life assurance
- Income protection
- Employee assistance programme
- Discounted financial products
- Generous holiday allowance
Working Hours: 35 hours per week, with flexible working options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on retail and commercial banking, insurance, and investment services
Company Size: 61,798 employees (Large enterprise)
Founded: 1765 (As a result of the merger of Lloyds Bank and TSB Bank in 1995, the current Lloyds Banking Group was formed)
Company Description:
- Lloyds Banking Group is a leading UK-based financial services group, providing a wide range of banking and financial services to personal and corporate customers
- The group operates through three main brands: Lloyds Bank, Halifax, and Bank of Scotland
- Lloyds Banking Group is committed to helping Britain prosper by creating a more sustainable and inclusive future for people and businesses
Company Specialties:
- Retail banking
- Commercial banking
- Life and pensions
- General insurance
- Investment services
Company Website: Lloyds Banking Group
ASSUMPTION: Lloyds Banking Group is a large, established organisation with a significant presence in the UK financial services market. As such, it offers numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Marketing Analytics and Insights
Work Arrangement: Hybrid (At least 2 days per week at a hub, with the remaining days worked remotely)
Growth Opportunities:
- Progression to a Director-level role within Marketing or a related function
- Expansion of responsibilities to cover additional marketing channels or geographies
- Opportunities to work on strategic projects and initiatives that drive business growth
ASSUMPTION: This role offers excellent opportunities for career progression and professional development within a large, established organisation.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on agile working
Office Location(s): London, Bristol, Edinburgh, Leeds, Halifax, or Chester
Geographic Context:
- London: A major global financial hub with a vibrant cultural scene
- Bristol: A thriving city with a strong focus on technology and innovation
- Edinburgh: A historic city with a strong financial services industry
- Leeds: A dynamic city with a growing digital and tech sector
- Halifax: A picturesque town with a rich history and a strong sense of community
- Chester: A historic city with a well-preserved city centre and a strong retail sector
Work Schedule: Flexible, with a focus on delivering results rather than presenteeism
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening with the hiring manager
- Technical assessment or case study
- Final interview with the hiring manager and a panel of stakeholders
Key Assessment Areas:
- Technical expertise in BI and analytics
- Leadership and stakeholder management skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with Lloyds Banking Group's values
Application Tips:
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your past achievements in BI and analytics, demonstrating your ability to drive data-led decision-making
- Prepare for the technical assessment or case study by brushing up on your SQL, Python, or R skills and familiarising yourself with Power BI and Tableau
- Research Lloyds Banking Group's values and be prepared to discuss how your personal values align with the organisation's
ATS Keywords: Business Intelligence, Marketing, Analytics, Data Visualisation, Power BI, Tableau, Google Cloud Platform, SQL, Python, R, Leadership, Stakeholder Management, Strategy
ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application and prepare thoroughly for each stage of the interview process.
🛠️ Tools & Technologies
- Power BI
- Tableau
- Google Cloud Platform (GCP)
- SQL
- Python
- R
- Adobe Analytics
- Google Analytics
- GA4
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be prepared to demonstrate their proficiency in these areas during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Helping Britain Prosper
- Putting Customers First
- Doing What's Right
- Valuing Each Other
- Nurturing a Growth Mindset
Work Style:
- Collaborative and agile
- Focused on delivering results and driving business growth
- Supportive of work-life balance and flexible working arrangements
Self-Assessment Questions:
- Do you align with Lloyds Banking Group's purpose and values?
- Are you comfortable working in a hybrid environment, balancing remote work and in-person collaboration?
- Do you have a growth mindset and a commitment to continuous learning and development?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Lloyds Banking Group's values and work style are more likely to be successful in this role and within the organisation.
⚠️ Potential Challenges
- Managing competing demands and priorities from multiple stakeholders
- Keeping up with the latest trends and innovations in BI and analytics
- Ensuring data quality, integrity, and security in a complex and evolving data landscape
- Balancing the need for strategic, long-term planning with the demands of day-to-day operations
ASSUMPTION: These challenges can be overcome with strong leadership, effective stakeholder management, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing intelligence within a large financial services organisation
- Similar roles may be found in other financial services organisations, marketing agencies, or consulting firms
- Career progression may involve moving into a Director-level role within Marketing or a related function, or expanding responsibilities to cover additional marketing channels or geographies
ASSUMPTION: While this role shares similarities with other BI and analytics roles, its unique focus on marketing intelligence within a large financial services organisation sets it apart.
📝 Sample Projects
- Developing a comprehensive BI strategy for a major marketing campaign, including the design and delivery of self-serve analytics solutions
- Conducting a data-driven analysis of customer behaviour to inform marketing segmentation and targeting strategies
- Building a predictive model to forecast marketing performance and identify opportunities for optimisation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of technical expertise required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the marketing intelligence function and the priorities for the first 90 days in this role?
- How does this role collaborate with other marketing functions, such as digital, CRM, and ATL marketing?
- What opportunities are there for professional development and career growth within the Marketing function and the wider organisation?
- How does Lloyds Banking Group support work-life balance and flexible working arrangements?
- What is the culture like within the Marketing team and the wider organisation?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the organisation, enabling you to make a more informed decision about whether this opportunity is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment or case study by brushing up on your SQL, Python, or R skills and familiarising yourself with Power BI and Tableau
- Research Lloyds Banking Group's values and be prepared to discuss how your personal values align with the organisation's
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
