📌 Core Information
🔹 Job Title: Business Marketing Lead
🔹 Company: Snap Inc.
🔹 Location: New York, Los Angeles, Chicago, San Francisco
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (4+ days in office)
🚀 Job Overview
Key aspects of this role include:
- Leading B2B marketing initiatives for various verticals in North America
- Developing and executing marketing programs that amplify the Snapchat brand
- Collaborating with cross-functional teams to educate and inspire advertisers
- Managing marketing budget and measuring ROI
- Monitoring competitive space and industry trends
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Contribute to the North America marketing strategy to engage Snapchatters at scale
✅ Use marketing, social, and digital media experience to position Snapchat’s product solutions for key business objectives of assigned verticals
✅ Develop and manage marketing programs and campaigns across multiple channels
✅ Develop tailored marketing collateral to educate advertisers on Snapchat’s unique value proposition
✅ Increase advertiser consideration of Snapchat by executing educational events
✅ Build strong working relationships with cross-functional stakeholders and leaders
✅ Monitor the competitive space, industry news, and trends to understand marketplace opportunities
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 8+ years of experience in a marketing role
Required Skills:
- Proven ability to translate insights, product information, and data into client-facing marketing presentations
- Exceptional analytical and problem-solving skills
- Excellent written and verbal communication skills
- Ability to handle multiple tasks in a fast-paced and time-sensitive environment
- Experience working in one or more of the specified verticals
Preferred Skills:
- Experience with digital media and using advertising data to craft media strategy
- Track record of success in domestic marketing or advertising roles
- Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials
- Keynote and Google Slides presentation development experience
- Experience engaging at an executive level with cross-functional groups
- Passion for Snapchat and creativity
ASSUMPTION: Given the role's requirements, candidates should have a strong background in marketing, preferably with experience in the specified verticals, and demonstrate excellent communication and project management skills.
💰 Compensation & Benefits
Salary Range: $121,000 - $214,000 annually, depending on the pay zone (CA, WA, NYC; Zone A: $142,000 - $214,000, Zone B: $135,000 - $203,000, Zone C: $121,000 - $182,000)
Benefits:
- Paid Parental Leave
- Comprehensive Medical Coverage
- Emotional and Mental Health Support Programs
- Compensation Packages
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is based on Snap Inc.'s pay zones and may be negotiable within the specified range. The benefits listed are based on the company's standard offerings.
📌 Applicant Insights
🔍 Company Context
Industry: Snap Inc. operates in the Software Development industry, focusing on augmented reality and technology.
Company Size: Snap Inc. has 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Snap Inc. was founded in 2011 and has since grown into a publicly traded company with a global presence.
Company Description:
- Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
- The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
- Snap Inc.'s three core products are Snapchat, Lens Studio, and Spectacles.
Company Specialties:
- Augmented reality and technology
Company Website: careers.snap.com
ASSUMPTION: Snap Inc. is a well-established company with a strong focus on innovation and creativity, providing a dynamic work environment for its employees.
📊 Role Analysis
Career Level: This role is at the senior level, requiring extensive experience and a proven track record in marketing.
Reporting Structure: The Business Marketing Lead reports to the Senior Manager, Business Marketing (North America).
Work Arrangement: This is a hybrid role, requiring employees to work from one of the dedicated hub cities (New York, Los Angeles, Chicago, or San Francisco) for at least 4 days per week.
Growth Opportunities:
- Potential to expand the role's scope and impact as Snap Inc. continues to grow and evolve.
- Opportunities to work on high-visibility projects and collaborate with cross-functional teams.
- Possibility to transition into a management role or take on additional responsibilities as the company expands.
ASSUMPTION: This role offers significant growth potential for the right candidate, given Snap Inc.'s size and focus on innovation.
🌍 Location & Work Environment
Office Type: Snap Inc. has dedicated hub cities for this role, with offices in New York, Los Angeles, Chicago, and San Francisco.
Office Location(s): The specific office addresses are listed in the LinkedIn company profile.
Geographic Context:
- New York, NY: A bustling city with a vibrant marketing scene and numerous advertising agencies.
- Los Angeles, CA: Known for its entertainment industry and diverse cultural influences.
- Chicago, IL: A major commercial hub with a strong financial sector and a growing tech industry.
- San Francisco, CA: A global tech hub with a high concentration of startups and established tech companies.
Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance.
ASSUMPTION: The location and work environment for this role provide ample opportunities for professional growth and networking, with each hub city offering unique advantages and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the senior manager or another executive
- Background check and offer extension
Key Assessment Areas:
- Marketing and communication skills
- Project management and organizational skills
- Industry knowledge and understanding of the specified verticals
- Cultural fit and alignment with Snap Inc.'s values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact.
- Research Snap Inc.'s products, target audience, and competition to demonstrate your understanding of the role and company.
- Practice common marketing interview questions and prepare thoughtful responses.
ATS Keywords: Marketing strategy, B2B marketing, vertical marketing, cross-functional collaboration, project management, brand building, advertising, Snapchat, Lens Studio, Spectacles, augmented reality, tech industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with Snap Inc.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Keynote)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Kind: Snap Inc. values kindness and empathy in all interactions, both internally and externally.
- Smart: The company encourages employees to be intellectually curious and continuously learn and grow.
- Creative: Snap Inc. fosters a culture of innovation and encourages employees to think outside the box.
Work Style:
- Collaborative: Snap Inc. emphasizes teamwork and cross-functional collaboration.
- Fast-paced: The company operates in a dynamic and ever-changing industry, requiring employees to be adaptable and agile.
- Data-driven: Snap Inc. uses data to inform decision-making and measure the impact of marketing initiatives.
Self-Assessment Questions:
- Do you align with Snap Inc.'s values of being kind, smart, and creative?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have experience working with data to drive marketing strategies and measure results?
ASSUMPTION: Snap Inc. values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and alignment with the company's values will be most successful.
⚠️ Potential Challenges
- The role may require frequent travel between the hub cities for meetings and events.
- The fast-paced nature of the role may lead to tight deadlines and high workloads at times.
- The competitive landscape of the tech industry may present challenges in differentiating Snapchat from other platforms.
- The role may require working with a diverse range of stakeholders, each with their own priorities and expectations.
ASSUMPTION: These challenges can be overcome with strong communication, project management, and stakeholder engagement skills, as well as a deep understanding of the marketing landscape and Snap Inc.'s products.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B marketing for specific verticals within the tech industry.
- Compared to other marketing roles, this position requires a strong understanding of the tech industry and its key players.
- Career progression in this role may lead to management positions or expanded responsibilities within Snap Inc.'s marketing organization.
ASSUMPTION: This role offers a unique opportunity to specialize in tech industry marketing and grow within a dynamic and innovative company.
📝 Sample Projects
- Developing a targeted marketing campaign for a specific vertical, such as gaming or finance, to showcase Snapchat's unique value proposition.
- Creating a comprehensive case study on a successful Snapchat advertising campaign for a major brand in the tech industry.
- Planning and executing a large-scale industry event to educate advertisers on Snapchat's capabilities and drive consideration.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Business Marketing Lead may undertake to drive Snapchat's adoption within the tech industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and stakeholders within Snap Inc.?
- What are the most significant challenges facing the tech industry, and how does Snap Inc. plan to address them?
- How does Snap Inc. measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for professional growth and development within this role and the marketing organization at Snap Inc.?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Snap Inc.'s success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, emphasizing your fit for the specified verticals.
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact.
- Research Snap Inc.'s products, target audience, and competition to demonstrate your understanding of the role and company.
- Practice common marketing interview questions and prepare thoughtful responses.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
