📌 Core Information
🔹 Job Title: Business Marketing Manager
🔹 Company: Philips
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Business & Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning business results for the business unit (BU) and proposing channel strategies.
- Implementing and managing the 'Go to Market' model for the BU.
- Gaining a thorough understanding of the market, forecasted growth, and the BU's position within key markets.
- Collaborating with the sales team to achieve sales targets.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Own business results for BU, propose channel strategy, implement and manage 'Go to Market' model.
✅ Obtain a thorough knowledge of the market, forecasted growth, and position in each of the countries within the Key Market along with the worldwide market development.
✅ Provide future product needs / market opportunities with quantified data.
✅ Identify and evaluate local for local products and propose additions to product portfolio for approval by global BU.
✅ Provide an annual tactical marketing plan – no more than 10 slides.
✅ Provide customer feedback on existing products on a quarterly basis.
✅ Analyze competitive strategies and provide feedback to the BG / BU.
✅ Owns the local Corporate Market Models data inputs.
✅ Manage the New Product Introduction and determine local product portfolio and pricing.
✅ Develop and implement marketing strategies, plans / tactics incl. BU specific promotional activities like symposia and other Marketing investments like luminary programs.
✅ Build-up a network with professional associations and luminaries.
✅ Deploy product pricing and positioning.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management. Strong project management skills are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Medical Science or Engineering Technology.
Experience: 2-5 years of sales and marketing experience.
Required Skills:
- Strong leadership skills.
- Excellent communication skills.
- Proven ability to analyze market data and derive insights.
- Experience in strategic planning and execution.
- Familiarity with healthcare industry trends and regulations.
Preferred Skills:
- Experience in the medical device industry.
- Fluency in Mandarin.
ASSUMPTION: While not explicitly stated, experience in the medical device industry and fluency in Mandarin would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Business Marketing Manager with 2-5 years of experience in Shanghai, the estimated salary range is CNY 350,000 - 500,000 per year.
Benefits:
- Health benefits.
- Flexible work schedule.
- Access to local well-being focused activities.
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:30 PM).
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Philips operates in the healthcare industry, with a focus on improving people's health and well-being through meaningful innovation.
Company Size: Philips is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and development.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.
Company Description:
- Philips is a focused leader in health technology, aiming to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
- The company sees healthcare as a connected whole, helping people to live healthily, prevent disease, and aid recovery at home in the community.
- Philips innovates for people with the belief that there's always a way to make life better.
Company Specialties:
- Healthcare and medical devices.
- Health systems and connected care.
- Specific focus areas include cardiology, oncology, respiratory, fertility, and pregnancy.
Company Website: philips.com
ASSUMPTION: Philips' focus on improving lives and making a positive impact on society is a key aspect of its company culture.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing department, offering opportunities for career growth and development.
Reporting Structure: The Business Marketing Manager reports to the Senior Product Manager and collaborates with the sales team to achieve sales targets.
Work Arrangement: This is an on-site position, requiring regular presence at the Shanghai office.
Growth Opportunities:
- Potential career progression within the marketing department or related functions.
- Opportunities to work on diverse projects and gain exposure to different aspects of the business.
- Possibility to take on increased responsibilities and leadership roles as the business grows.
ASSUMPTION: Success in this role could lead to opportunities for career advancement within Philips' global organization.
🌍 Location & Work Environment
Office Type: Philips' Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Shanghai - Daning A2 PIC
Geographic Context:
- Shanghai is a major commercial hub and the largest city in China, offering numerous opportunities for professional growth and development.
- The city is known for its vibrant culture, rich history, and diverse culinary scene.
- Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers.
Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for occasional remote work.
ASSUMPTION: While the role is primarily on-site, there may be opportunities for flexible work arrangements depending on the candidate's needs and the team's requirements.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the hiring manager.
- On-site interview with the hiring manager and other team members.
- Final round interview with senior leadership.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Analytical skills and data-driven decision-making.
- Communication and presentation skills.
- Cultural fit and alignment with Philips' values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively with cross-functional teams.
- Research Philips' company culture and values to demonstrate your fit and enthusiasm for the role.
ATS Keywords: Business Marketing, Go to Market, Channel Strategy, Market Analysis, Product Management, Strategic Planning, Customer Feedback, Competitive Analysis, Luminary Programs, Promotional Activities, Sales Targets
ASSUMPTION: Philips uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- CRM software (e.g., Salesforce, HubSpot).
- Marketing automation tools (e.g., Marketo, Pardot).
- Data analysis tools (e.g., Tableau, Power BI).
ASSUMPTION: Familiarity with these tools is not explicitly required but would be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer first.
- Quality and safety.
- Integrity.
- Teamwork.
- Joy at work.
Work Style:
- Collaborative and team-oriented.
- Focused on delivering results and driving business growth.
- Adaptable and open to change.
Self-Assessment Questions:
- Do you align with Philips' company values, particularly 'customer first' and 'teamwork'?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Success in this role requires a strong cultural fit with Philips' values and work style.
⚠️ Potential Challenges
- The role may require frequent travel to other regions or countries within the Asia-Pacific market.
- Philips is a large organization with a complex structure, which may present challenges in navigating internal processes and building relationships with stakeholders.
- The role involves managing multiple projects and priorities, which may require strong time management and organizational skills.
- The role may require working with diverse teams and stakeholders, which may present cultural or language barriers.
ASSUMPTION: These challenges can be overcome with strong communication skills, cultural awareness, and a proactive approach to building relationships and managing priorities.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on strategic planning and market analysis.
- Within Philips, this role is similar to other Business Marketing Manager positions but may have unique aspects specific to the Asia-Pacific market.
- Career progression in this role could lead to opportunities in global marketing or other related functions within Philips.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help applicants tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing a comprehensive market analysis and go-to-market strategy for a new product launch in the Asia-Pacific market.
- Managing a regional promotional campaign, including event planning, vendor management, and budget tracking.
- Conducting customer feedback sessions and analyzing the results to inform product improvements and marketing strategies.
ASSUMPTION: These sample projects illustrate the types of initiatives a Business Marketing Manager might work on, highlighting the role's strategic and tactical aspects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to Philips' overall business strategy and growth in the Asia-Pacific market?
- What are the key priorities for this role in the first 90 days?
- How does Philips support the professional development and career growth of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Philips careers portal.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively with cross-functional teams.
- Research Philips' company culture and values to demonstrate your fit and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
