🔹 Job Title: Business Marketing Manager
🔹 Company: Philips
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Business & Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally with sales teams and other departments.
✅ Own business results for BU, propose channel strategy, implement and manage 'Go to Market' model
✅ Obtain a thorough knowledge of the market, forecasted growth, and position in each of the countries within the Key Market along with the worldwide market development
✅ Provide future product needs / market opportunities with quantified data
✅ Identify and evaluate local for local products and propose additions to product portfolio for approval by global BU
✅ Provide an annual tactical marketing plan – no more than 10 slides
✅ Provide customer feedback on existing products on a quarterly basis
✅ Analyze competitive strategies and provide feedback to the BG / BU
✅ Owns the local Corporate Market Models data inputs
✅ Manage the New Product Introduction and determine local product portfolio and pricing
✅ Develop and implement marketing strategies, plans / tactics incl. BU specific promotional activities like symposia and other Marketing investments like luminary programs
✅ Build-up a network with professional associations and luminaries
✅ Deploy product pricing and positioning
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management, requiring strong organizational skills and the ability to work independently.
Education: Bachelor's degree in Medical Science or Engineering Technology
Experience: 2-5 years of sales and marketing experience
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the healthcare or medical devices industry would be beneficial for understanding the market and competitive landscape.
Salary Range: Based on industry standards for a Business Marketing Manager with 2-5 years of experience in Shanghai, the estimated salary range is CNY 350,000 - 500,000 per year.
Benefits:
Working Hours: Full-time position with standard business hours, Monday to Friday
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
Industry: Philips operates in the healthcare technology industry, focusing on improving people's health and well-being through meaningful innovation.
Company Size: Philips is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.
Company Description:
Company Specialties:
Company Website: philips.com
ASSUMPTION: Philips' focus on improving lives and making a positive impact on society makes it an attractive employer for candidates seeking purpose-driven work.
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in sales and marketing, seeking to grow their career in business marketing within the healthcare industry.
Reporting Structure: The Business Marketing Manager reports to the Senior Product Manager and collaborates with the sales team to achieve sales targets.
Work Arrangement: This is an on-site position, requiring the candidate to work from Philips' Shanghai office.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within a large, multinational corporation.
Office Type: Philips' Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Shanghai - Daning Main Blg
Geographic Context:
Work Schedule: Standard business hours, Monday to Friday, with the possibility of flexible work arrangements
ASSUMPTION: Living and working in Shanghai offers a unique blend of cultural experiences and professional opportunities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Business Marketing, Market Analysis, Strategic Planning, Product Management, Marketing Campaigns, Philips, Healthcare Industry
ASSUMPTION: Philips uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
ASSUMPTION: Familiarity with these tools and technologies is beneficial for success in this role, but specific training may be provided.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who share Philips' values and work style preferences are more likely to succeed and find fulfillment in this role.
ASSUMPTION: These challenges are common in business marketing roles within large, multinational corporations and can be overcome with strong organizational skills, adaptability, and effective communication.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates determine if it's the right fit for their career goals.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.