📌 Core Information
🔹 Job Title: Business Marketing Manager DXR APAC
🔹 Company: Philips
🔹 Location: Singapore, Seoul, Melbourne (AU), Brisbane, Jakarta (Java)
🔹 Job Type: Full-Time
🔹 Category: Business & Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for a mid-complex portfolio of products, solutions, and services.
- Conducting pricing analysis and optimizing pricing strategies to enhance competitiveness and profitability.
- Managing end-of-life (EOL) and phase-out strategies for products, ensuring a smooth transition for customers.
- Facilitating flawless new product introductions and launches, driving alignment with marketing strategies.
- Measuring and monitoring category analytics and consumer insights to drive strategic decision-making.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Coordinates execution and supports development of comprehensive go-to-market strategies for a mid-complex portfolio of products, solutions, and services, aligning with the market's overall business and marketing objectives to drive market growth.
✅ Examines market trends, competitor pricing, and consumer/customer behavior to evaluate the effectiveness of existing pricing strategies and conducts pricing analysis, thus identifying potential opportunities for optimization to enhance competitiveness and profitability.
✅ Develops and recommends pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability, ensuring that all strategies are data-driven to effectively respond to market dynamics and consumer behavior.
✅ Develops and executes end-of-life (EOL) and phase-out strategies for products, including coordinating the discontinuation process, managing inventory reduction, communicating with stakeholders, and ensuring a smooth transition for customers while minimizing business disruption and optimizing remaining product value.
✅ Facilitates perfect and flawless new product introductions and launches, ensuring cohesive interaction with the business during the business marketing process and driving alignment with marketing strategies.
✅ Coordinates the marketing cadence and manages the new product introduction process across regions, ensuring synchronized strategy execution and optimal market launch outcomes through meticulous planning and stakeholder collaboration.
✅ Implements and optimizes global assets and content with limited supervision, ensuring alignment with local customer decision journeys and effective support for campaign and program objectives.
✅ Defines sophisticated portfolio positioning strategies by analyzing customer decision journeys and sales cycles, identifying opportunities to enhance conversion rates and strengthen the portfolio's market presence across diverse segments.
✅ Designs integrated omni-channel experiences and detailed shopper journeys by leveraging media strategies to maximize campaign effectiveness and enhance market impact.
✅ Measures and monitors category analytics and consumer insights continuously, addressing performance gaps and knowledge deficits to drive strategic decision-making and improve overall consumer engagement and market success.
✅ Forms cross-functional teams required to plan and execute product launches, identifying target customer personas and ensuring alignment with global strategy and overall business and marketing strategy.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with diverse stakeholders.
🎯 Required Qualifications
Education: Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent
Experience: Minimum 5 years of experience with Bachelor's OR Minimum 3 years of experience with Master's in areas such as Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent.
Required Skills:
- Self-motivation and the ability to take ownership and multitask in a fast-paced and challenging environment.
- Attention to detail coupled with a "roll-up-your-sleeves" can-do attitude.
- Ability to demonstrate experience in managing diverse groups of stakeholders.
- Excellent interpersonal communication skills with proven ability to influence all levels of stakeholders.
Preferred Skills:
- LEAN Six Sigma (Advanced) or equivalent
ASSUMPTION: Candidates should have a strong background in marketing, sales, or a related field, with a proven track record of driving market growth and optimizing pricing strategies.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Business Marketing Manager in the APAC region with 5-10 years of experience, the estimated salary range is SGD 120,000 - 160,000 per annum.
Benefits:
- Competitive benefits package, including health insurance, retirement plans, and employee discounts.
- Opportunities for professional development and career growth within the organization.
- Flexible work arrangements, with a hybrid work model that combines in-office and remote work.
Working Hours: Full-time position with standard working hours, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Philips operates in the health technology sector, focusing on improving people's health and well-being through meaningful innovation.
Company Size: Philips is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology, with a rich history of innovation and commitment to improving lives.
Company Description:
- Philips is a health technology company that aims to improve the lives of 2.5 billion people per year by 2030, including 400 million in underserved communities.
- The company focuses on healthcare as a connected whole, helping people live healthily, making precision diagnosis and personalized treatment possible, aiding patient recovery at home, and enabling seamless data flow.
- Philips innovates for people with the belief that there's always a way to make life better.
Company Specialties:
- Healthcare
- Medical Devices
- Health systems
- Cardiology
- Healthtech
- Oncology
- Respiratory
- Fertility, pregnancy, and connected care
Company Website: https://www.philips.com/a-w/about.html
ASSUMPTION: Philips' focus on improving people's health and well-being makes it an attractive employer for individuals passionate about making a positive impact on society.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, offering opportunities for growth and development within the organization.
Reporting Structure: The Business Marketing Manager DXR APAC will report directly to the Head of Marketing for the DXR region and collaborate with cross-functional teams, including product management, sales, and marketing communications.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to work in the office for three days a week and remotely for the remaining two days.
Growth Opportunities:
- Progression to a senior marketing role or management position within the organization.
- Expansion of responsibilities to cover additional regions or product portfolios.
- Development of expertise in specific areas, such as pricing strategy or portfolio positioning.
ASSUMPTION: This role offers strong potential for career growth and development within the organization, given Philips' size and global presence.
🌍 Location & Work Environment
Office Type: Philips' offices are modern, collaborative workspaces designed to foster innovation and teamwork.
Office Location(s): Singapore, Seoul, Melbourne (AU), Brisbane, Jakarta (Java)
Geographic Context:
- Singapore is a global business hub with a multicultural environment and a strong focus on technology and innovation.
- Seoul is the capital and largest city of South Korea, known for its vibrant culture, technology, and education sectors.
- Melbourne and Brisbane are major cities in Australia, offering a high quality of life, strong job markets, and beautiful natural surroundings.
- Jakarta is the capital and largest city of Indonesia, serving as a major economic, cultural, and political center in Southeast Asia.
Work Schedule: The work schedule for this role is Monday to Friday, with standard working hours of 9:00 AM to 5:30 PM, with flexibility for occasional overtime as needed.
ASSUMPTION: The diverse office locations and hybrid work arrangement offer candidates the opportunity to work in a global environment while maintaining a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Philips careers portal.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth behavioral and technical interviews with hiring managers and team members.
- Final round interviews, potentially including a case study or presentation component.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Analytical skills and data-driven decision-making.
- Communication and interpersonal skills, with a focus on stakeholder management.
- Cultural fit and alignment with Philips' values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result).
- Research Philips' mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company.
ATS Keywords: Go-to-market strategy, pricing analysis, product launch, portfolio positioning, consumer insights, stakeholder management, cross-functional teams, data-driven decision-making
ASSUMPTION: Philips' recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant marketing, project management, and data analysis tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Philips focuses on understanding and meeting the needs of its customers.
- Innovative: The company encourages creativity, continuous learning, and improvement.
- Collaborative: Philips fosters a culture of teamwork, open communication, and mutual respect.
Work Style:
- Results-driven: Philips expects employees to take ownership of their work and deliver high-quality results.
- Agile: The company embraces change and adapts quickly to new challenges and opportunities.
- Inclusive: Philips values diversity and fosters an inclusive work environment that welcomes and supports all employees.
Self-Assessment Questions:
- Do I share Philips' commitment to improving people's health and well-being?
- Am I comfortable working in a dynamic, global environment with diverse stakeholders?
- Do I possess strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Candidates who align with Philips' values and work style are more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- The hybrid work arrangement may require occasional overtime to accommodate different time zones and global team meetings.
- Managing diverse groups of stakeholders can be challenging, requiring strong communication and interpersonal skills.
- The role may involve working on multiple projects simultaneously, requiring strong time management and organizational skills.
- Philips' global presence and diverse product portfolio may present unique challenges in coordinating go-to-market strategies and pricing optimization.
ASSUMPTION: Candidates should be aware of these potential challenges and possess the skills and resilience to overcome them successfully.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on go-to-market strategy and pricing optimization, requiring a strong analytical mindset and data-driven decision-making.
- Philips' global presence and diverse product portfolio offer unique opportunities for career growth and development within the organization.
- This role requires a balance of strategic thinking and tactical execution, making it an excellent fit for candidates with a mix of marketing and analytical skills.
ASSUMPTION: Candidates should consider their unique skills and experiences when evaluating this role and comparing it to other opportunities in the market.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the APAC region, including market research, competitive analysis, and pricing optimization.
- Conducting a comprehensive pricing analysis for an existing product portfolio, identifying opportunities for optimization and enhancing profitability.
- Managing the end-of-life strategy for a legacy product, ensuring a smooth transition for customers and minimizing business disruption.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that candidates may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other departments?
- How does Philips support the professional development and growth of its employees, particularly in marketing and management roles?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured?
- How does Philips approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life equilibrium?
- What are the most rewarding aspects of working in this role, according to current team members or previous incumbents?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Philips Careers Portal.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your strategic mindset, analytical skills, and stakeholder management abilities.
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result), focusing on your problem-solving skills, data-driven decision-making, and ability to work effectively with diverse stakeholders.
- Research Philips' mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
