Business Marketing Manager, MR

📌 Core Information

🔹 Job Title: Business Marketing Manager, MR

🔹 Company: Philips

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Business & Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Owning business results for the business unit and proposing channel strategies
• Implementing and managing the 'Go to Market' model
• Analyzing competitive strategies and providing feedback to the business group and business unit
• Building a network with professional associations and luminaries

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in driving business results and managing market strategies.

📋 Key Responsibilities

✅ Own business results for BU, propose channel strategy, implement and manage “Go to Market” model, obtain a thorough knowledge of the market, forecasted growth, and position in each of the countries within the Key Market along with the worldwide market development.

✅ Provide future product needs / market opportunities with quantified data

✅ Identify and evaluate local for local products and propose additions to product portfolio for approval by global BU

✅ Provide an annual tactical marketing plan – no more than 10 slides

✅ Provide customer feedback on existing products on a quarterly basis

✅ Analyze competitive strategies and provide feedback to the BG / BU

✅ Owns the local Corporate Market Models data inputs

✅ Manage the New Product Introduction and determine local product portfolio and pricing

✅ Develop and implement marketing strategies, plans / tactics incl. BU specific promotional activities like symposia and other Marketing investments like luminary programs

✅ Build-up a network with professional associations and luminaries

✅ Deploy product pricing and positioning

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management, requiring strong organizational skills and the ability to work cross-functionally.

🎯 Required Qualifications

Education: Bachelor's degree in Medical Science or Engineering Technology

Experience: 2-5 years of sales and marketing experience

Required Skills:

• Strong leadership skills
• Excellent communication skills
• Proven ability to analyze data and derive insights
• Experience in market research and competitive analysis
• Familiarity with marketing strategies and tactics
• Ability to work cross-functionally and collaborate with various teams

Preferred Skills:

• Fluency in multiple languages
• Experience in the healthcare or medical devices industry
• Knowledge of Philips products and services

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and marketing software may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is ¥350,000 - ¥550,000 per year (gross).

Benefits:

• Competitive health benefits
• Flexible work schedule
• Access to local well-being focused activities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market data and the role's requirements. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Philips operates in the health technology industry, focusing on improving people's health and well-being through meaningful innovation. They aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.

Company Size: Philips is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology, with a strong focus on innovation and sustainability.

Company Description:

• Philips sees healthcare as a connected whole, focusing on prevention, diagnosis, and treatment, as well as supporting patients' recovery at home in the community.
• The company aims to improve 3 billion lives a year by delivering innovative solutions across the health continuum.
• Philips is committed to creating a positive impact on society and the environment, with a goal to become carbon neutral by 2050.

Company Specialties:

• Healthcare
• Medical Devices
• Health systems
• Cardiology
• Healthtech
• Oncology
• Respiratory
• Fertility and pregnancy
• Connected Care

Company Website: philips.com

ASSUMPTION: Philips' focus on innovation and sustainability creates an environment that encourages continuous learning and growth for employees.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience seeking to advance their careers in business marketing within the health technology industry.

Reporting Structure: The Business Marketing Manager, MR, reports to the Senior Product Manager and collaborates with the sales team to achieve sales targets.

Work Arrangement: This is an on-site position based in Shanghai, with the possibility of occasional remote work or adjusted hours as needed.

Growth Opportunities:

• Philips offers a path towards career growth within the marketing capability enterprise-wide.
• Succeeding in this role can open doors to other areas in Philips or other industries.
• The company's global presence provides opportunities for international assignments and exposure to diverse markets.

ASSUMPTION: Given Philips' focus on innovation and growth, there are ample opportunities for career advancement and skill development within the organization.

🌍 Location & Work Environment

Office Type: Philips' Shanghai office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): The office is located in the Pudong New Area of Shanghai, a bustling district known for its skyscrapers and vibrant business environment.

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a wide range of cultural, entertainment, and dining options.
• The city is well-connected by public transportation, making it easy to commute from various neighborhoods.
• Shanghai's climate is humid subtropical, with mild winters and hot, humid summers.

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: Working in Shanghai offers a unique blend of cultural experiences and professional opportunities, with a dynamic business environment that attracts talent from around the world.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant team members
• Final round interview with senior leadership

Key Assessment Areas:

• Problem-solving skills and strategic mindset
• Data analysis and interpretation abilities
• Communication and presentation skills
• Cultural fit and alignment with Philips' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare examples of your market research, competitive analysis, and marketing strategy development work.
• Be ready to discuss your understanding of the healthcare or medical devices industry and Philips' products and services.

ATS Keywords: Business results, channel strategy, market knowledge, product portfolio management, tactical marketing planning, customer feedback analysis, competitive strategy analysis, new product introduction, marketing strategy development, network building, product pricing, leadership, communication

ASSUMPTION: Philips' recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing software (e.g., CRM, marketing automation platforms)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective data analysis, marketing strategy development, and project management.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Creativity and innovation
• Collaboration and teamwork
• Integrity and accountability
• Sustainability and responsibility

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and cross-functional
• Adaptable and resilient

Self-Assessment Questions:

• How do you align with Philips' customer-centric approach, and can you provide an example of a time when you put customers first?
• Describe a situation where you had to analyze complex data to derive insights and make strategic decisions. How did you approach this challenge, and what was the outcome?
• Can you share an example of a time when you worked collaboratively with a cross-functional team to achieve a common goal? What was your role, and what was the outcome?

ASSUMPTION: Philips values a diverse and inclusive work environment, seeking candidates who can contribute to and thrive in a culture that emphasizes collaboration, innovation, and sustainability.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Navigating a large, global organization and its complex processes
• Adapting to a fast-paced, dynamic work environment
• Working in a highly competitive industry with demanding customers and tight deadlines

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other business marketing roles, this position places a stronger emphasis on market research, competitive analysis, and strategic planning.
• In the healthcare or medical devices industry, this role may require a deeper understanding of regulatory environments and clinical contexts.
• Career progression in this role could lead to more senior marketing positions within Philips or other health technology companies.

ASSUMPTION: Understanding the unique aspects of this role and its industry context can help applicants tailor their applications and prepare for interviews more effectively.

📝 Sample Projects

• Conducting a comprehensive market analysis to identify growth opportunities and inform product portfolio strategy
• Developing a competitive landscape analysis to inform marketing strategy and positioning
• Managing a new product launch, including pricing, positioning, and promotional activities

ASSUMPTION: Familiarity with these types of projects can help applicants demonstrate their qualifications and prepare for the role's responsibilities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Diagnosis Imaging marketing team and the Imaging System commercial team?
• How does Philips support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Philips approach innovation and sustainability in its marketing strategies and tactics?
• What are the most challenging aspects of working in the healthcare or medical devices industry, and how does Philips address these challenges?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Philips Careers website
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, using the ATS keywords provided.
• Prepare examples of your market research, competitive analysis, and marketing strategy development work to showcase during the interview process.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.